SE01 E16 - HOW TO ENHANCE YOUR BRAND AWARENESS | With Judy Shapiro

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Judy Shapiro, CEO of Topic Intelligence, about the intricacies of B2B acquisition marketing. They discuss the dual aspects of acquisition—demand generation and lead generation—and the challenges posed by traditional ad tech. Judy highlights the need for a shift from targeting personas to focusing on relevant topics that drive engagement. The conversation also delves into the impact of AI on search behavior and the importance of creating valuable, accessible content without gating it. Judy shares her journey in the industry and emphasizes the significance of curiosity and open-mindedness in navigating the evolving landscape of B2B marketing.

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- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

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The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.