🎙 Episode 1 – Tyler Rauch, Marketing Director at Superior Automotive Group
Podcast: The 100 Marketers Project
Hosts: Andrew Street (Dealer OMG), Matthew Davis (TradePending)
Guest: Tyler Rauch, Marketing Director at Superior Automotive Group
In the premiere episode of The 100 Marketers Project, we sit down with Tyler Rauch—Marketing Director at Superior Automotive Group—to explore how he’s scaled strategy across 16 rooftops, built out an in-house creative team, and cut through vendor buzzwords to focus on what actually moves the needle.
From OEM politics to barbecue sponsorships, Tyler brings a refreshingly honest look at what it really takes to run marketing for a fast-growing group—and why he believes automotive marketing should be treated more like a speedboat than a cruise ship.
⏱ Episode Timestamps:
00:00 – Meet the Hosts & Mission of the Show
01:00 – Tyler’s Role at Superior + Rapid Growth Across Markets
02:30 – Corporate OEM Background: Ford, Chrysler, and Consulting
05:45 – Budget Blind Spots & Auditing Ad Spend the Right Way
07:30 – The Problem with Buzzwords (Especially SEO)
10:00 – The Myth of “Turnkey” Marketing Programs
13:00 – Building a Marketing Team from the Ground Up
15:45 – Managing Social Media Across 16 Rooftops
18:10 – Balancing Brand vs. Performance Marketing
21:00 – Can OEMs Ever Support Grassroots Marketing?
23:30 – Favorite OEMs to Work With Right Now
25:00 – Tech Stack Talk: How Many Tools Are Too Many?
28:00 – Cutting Through the Noise: 13 Vendors Down to 5
30:00 – Most Rewarding Part of the Job: Freedom to Innovate
32:30 – Building Brand Pride in the Local Community
34:00 – Where to Follow Tyler & Superior Automotive Group
đź”— Like what you hear?
Subscribe and follow along as we talk with 99 more brilliant marketing minds shaping the future of automotive retail.
Think you got what it takes to be a guest?
Contact Ashley: ashley@dealeromg.com and lets get your opinion out to the world!
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