🎙️ Episode 10 – Scott Skougard, Marketing Director at Roseville Kia
Podcast: The 100 Marketers Project
Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)
In this episode of The 100 Marketers Project, we sit down with Scott Skougard, Marketing Director at Roseville Kia, who’s redefining what it means to run a dealership marketing operation.
Scott shares how his store went from 23rd to 1st in their district in just 60 days, and the mindset, training, and unconventional marketing strategies that fueled the turnaround. From hand-coding his own website to prioritizing authentic, person-to-person communication over automation, Scott shows what happens when creativity and curiosity drive dealership success.
He also dives into:
- Building a dealership culture centered around growth and continuous improvement
- Turning “reject” salespeople into top performers
- How hands-on SEO and unique website experiences can dramatically increase leads
- Balancing brand-building with immediate sales goals
- The real role of AI in dealership marketing (and why it’s not ready for prime time)
- The power of human connection—from local newsletters to multilingual marketing and community events
This is a must-listen for anyone looking to break away from cookie-cutter OEM marketing and build something truly original.
Like what you hear?
Subscribe and follow along as we talk with more brilliant marketing minds shaping the future of automotive retail.
Think you got what it takes to be a guest?
Contact Ashley: ashley@dealeromg.com and lets get your opinion out into the world!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!