🎙 Episode 11 — Michael “Mouch” Moushon, Marketing & Technology Director at Jenkins Auto Group
In this episode of 100 Marketers, we talk with Michael Moushon, known in the industry as “Mouch,” about balancing data, technology, and people inside a fast-growing automotive group. As the Marketing & Technology Director for Jenkins Auto Group, Michael shares how he manages marketing across multiple rooftops, integrates new stores, and builds smarter systems for collaboration, data, and customer experience.
He opens up about the realities of being a “one-man band,” how to navigate vendor relationships, and why empowering people at the store level is key to long-term growth.
If you’re looking for an authentic look at what it takes to modernize dealership marketing while staying human-first, this conversation is a must-listen.
⏱ Key TopicsÂ
- From Store-Level Hustle to Group Leadership: Michael’s path to leading marketing and tech for a 20+ rooftop group
- Â The Reality of Wearing 8 Hats: How to stay organized and effective as a one-man marketing department
- Â Balancing Brand and Performance Marketing: Building awareness while still driving short-term results
- Dealer Growth & Integration Challenges: How Jenkins Auto Group scaled from 16 to 23 franchises
- Data, CDPs, and AI Adoption: Why clean data is the foundation for automation and personalization
- Â Vendor Relationships Done Right: Translating between store goals and vendor execution
- Â Empowering Store-Level Teams: The power of collaboration and involving GSMs and internet managers in strategy
- Â In-House Innovation: How dealers are building internal tech and marketing teams
- Â Culture & Communication: Why accessibility, humility, and helping others still win in this industry
Like what you hear?
Subscribe and follow along as we talk with more brilliant marketing minds shaping the future of automotive retail.Â
Think you got what it takes to be a guest?Â
Contact Ashley: ashley@dealeromg.com and lets get your opinion out into the world!
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