🎙️ Brian Ortega, Creative Director at Valley Hi Toyota & Kia
Podcast: The 100 Marketers Project
Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)
In this episode of 100 Marketers, we sit down with Brian Ortega, Creative Director for Valley Hi Toyota and Kia, who has built a reputation for blending sharp marketing strategy with laugh-out-loud creativity. Brian shares how he approaches dealership branding, the role of community-driven campaigns, and why thinking outside the box matters more than ever in today’s auto retail landscape.
From experimenting with AI tools and evolving creative workflows, to tailoring campaigns for each franchise store, Brian breaks down how dealerships can stand out in a crowded market—and why originality will always beat cookie-cutter content.
If you want a behind-the-scenes look at where dealership marketing is headed—and a good laugh—this conversation delivers.
👉 See below for some of the hilarious videos Brian has created that put Valley Hi Toyota & Kia on the map.
⏱️ Timestamps:
0:01:42 — Exploring SGE & Generative AI
0:02:48 — Why Creative is the Thumb-Stopper in Ads
0:03:45 — From GoPro Experiments to Storytelling
0:04:41 — Balancing Brand Emotion vs. Direct Results
0:05:39 — Keeping Content Fresh: Humor & Relatability
0:06:40 — Creating Energy in the Dealership Experience
0:07:32 — Behind-the-Scenes: Making Video Content Easy
0:08:28 — Building Campaign Hubs with Commercial Content
0:09:27 — Social Media Metrics vs. Real Business Outcomes
0:19:39 — Driving Traffic with Tent Sales & Targeted Pushes
0:20:48 — Don’t Hate the Game: Adapting to Market Shifts
0:22:02 — Experimenting with AI Image & Video Generation
0:23:17 — Overcoming the “I Can’t Do Video” Mindset
0:24:40 — What’s Coming Next in Dealer Marketing Trends
0:25:52 — From Raw Media to Finished Campaigns
0:27:07 — Creative Evolution: Staying Ahead of the Curve
0:28:34 — Why Cookie-Cutter Vendor Content Falls Flat
0:29:55 — Making Content That No Other Dealer Has
0:31:10 — Tailoring Creative to Each Franchise Store
Like what you hear?
Subscribe and follow along as we talk with 98 more brilliant marketing minds shaping the future of automotive retail.
Think you got what it takes to be a guest?
Contact Ashley: ashley@dealeromg.com and lets get your opinion out into the world!
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