🎙️ Episode 6 – Joe Brown, Chief Marketing Officer at Frank Leta Automotive Group
Podcast: The 100 Marketers Project
Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)
In this episode of the 100 Marketers Project, Andrew and Matt sit down with Joe Brown, CMO at Frank Leta Automotive Group. Joe shares his journey in automotive marketing, how his team tests new strategies, and why balancing data with gut instincts has driven real success. From evolving websites to experimenting with ad platforms, Joe walks through what’s worked, what hasn’t, and where dealerships should focus next.
If you’re a dealership leader or marketer looking to sharpen your edge in automotive advertising, you’ll love Joe’s candid insights and proven strategies.
Timestamps:
- 00:02:00 – Joe’s start in automotive marketing and early lessons learned
- 00:08:30 – The role of testing in scaling dealership growth
- 00:16:45 – Data vs. instinct: knowing when to pivot
- 00:25:10 – Biggest challenges dealerships face in today’s market
- 00:32:00 – Joe’s advice to the next generation of automotive marketers
Like what you hear?
Subscribe and follow along as we talk with 97 more brilliant marketing minds shaping the future of automotive retail.
Think you got what it takes to be a guest?
Contact Ashley: ashley@dealeromg.com and lets get your opinion out into the world!
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