🎙️ Episode 7 – Brandon Redwine, Digital Marketing & BDC Director at Yokem Toyota
Podcast: The 100 Marketers Project
Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)
In this episode of The 100 Marketers Project, Andrew Street (Dealer OMG) and Matthew Davis (TradePending) sit down with Brandon Redwine, who oversees both digital marketing and BDC at Yokem Toyota in Shreveport, Louisiana.
Brandon shares how his team is consistently moving 120–130 units a month despite thin new car inventory, and why running both marketing and BDC gives him a unique edge in turning campaigns into sales. He dives into:
- How Yokem Toyota leverages a CDP (Fullpath) to unlock new opportunities.
- Why he believes traditional “lead forms” aren’t as critical as they used to be.
- His approach to balancing brand-building with immediate sales results.
- Campaign strategies for driving trades and equity mining with TradePending.
- The role of AI tools in reporting, creative, and dealership operations.
It’s a candid look at how one dealer marketer is blending data, technology, and people to keep business thriving—even when inventory is scarce.
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