In episode 32 of The Adaptive Mindset, Brett Gallant interviews Angelo Ponzi, a Fractional CMO with over 30 years of experience in marketing and business strategy, as he shares his journey from starting in an advertising agency in New York to becoming a sought-after expert in creating marketing blueprints for companies looking to drive revenue.
Tune in for valuable strategies and mindset shifts to thrive in today's digital world.
TIMESTAMPS
[00:01:22] Origin story of a fractional CMO.
[00:07:41] The power of data.
[00:10:07] Importance of marketing strategy.
[00:14:29] Importance of ongoing strategy.
[00:20:01] AI tools and market confusion.
[00:21:17] Strategic marketing for compostable products.
[00:24:10] Founder clarity and customer understanding.
[00:29:04] Emotional connection in marketing.
[00:33:21] Hiring a fractional CMO.
[00:38:40] Marketing's impact on valuation.
[00:43:31] Exit strategy planning.
[00:47:15] Superhero marketing strategies.
[00:50:04] Stubborn founders.
QUOTES
- "I realized marketing without research was just noise." -Brett Gallant
- “I don't care what you think. Because at the end of the day, it's not what you did yesterday, it's what we're gonna do tomorrow.” -Angelo Ponzi
- “I'm not a one-man army. I still have to rely on everybody else to participate, give me the right information, digest that information, and put it into action.” -Angelo Ponzi
SOCIAL MEDIA LINKS
Brett Gallant
Instagram: https://www.instagram.com/brett_gallant/
Facebook: https://www.facebook.com/brett.gallant.9
LinkedIn: https://www.linkedin.com/in/brett-gallant-97805726/
Angelo Ponzi
LinkedIn: https://www.linkedin.com/in/angeloponzi/
X: https://x.com/angeloponzi15
WEBSITE
Adaptive Office Solutions: https://www.adaptiveoffice.ca/
Craft Marketing: https://www.craftmarketingandbranding.com/
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