The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
Episodes
In this episode, marketing strategist Sam Ashrafi explains why manual bidding on Google Ads gives local businesses greater control, better ROI, and smarter audience targeting than automated strategies.
You’ll learn:
- What manual CPC bidding is and how it differs from smart bidding
- How to control ad spend by adjusting bids at the keyword and ad group level
- Why manual bidding improves ROI when paired with conversion tracking
- How to use...
AI isn’t just the future of digital marketing—it’s already changing the way we work. In this episode, Sam Ashrafi breaks down how artificial intelligence is transforming digital marketing agencies, from SEO and paid advertising to email campaigns and customer journey mapping.
✅ What you’ll learn:
- How AI boosts SEO performance and content strategy
- Why AI is crucial in optimizing Google Ads and automating bid adjustments
- How to perso...
If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down how to choose the right Google Ads agency to get the best ROI on your marketing budget.
You’ll learn:
- Why small businesses benefit from hiring a Google Ads expert
- What to look for in an agency’s case studies and pricing
- How local strategies work for cities like Los Angeles
- How much a smal...
In this episode, marketing strategist Sam Ashrafi explains how Performance Max campaigns enhance remarketing strategies and work seamlessly with search ads to boost conversions.
You’ll learn:
- How GA4 helps track visitors and build remarketing audiences
- How to import audience lists into Google Ads
- Where Performance Max campaigns appear (YouTube, Gmail, Maps & more)
- Why smart bidding improves results
- The best bidding strategies for...
In this episode, Sam Ashrafi breaks down the powerful combination of Google My Business (GMB) and Google Ads—and how integrating these tools can drastically improve your local visibility, drive more foot traffic, and increase conversions.
Learn how to:
✅ Use location assets to boost your Google Ads performance
✅ Link your Google Ads and GMB accounts step-by-step
✅ Optimize your business profile for better CTR
✅ E...
In this episode, Sam Ashrafi breaks down the top strategies to improve your click-through rate (CTR) in Google Ads. Learn how to craft compelling ad copy, use sitelinks and ad extensions, leverage negative keywords, and run effective A/B tests. Discover how these techniques not only boost CTR but also enhance your quality score and reduce your cost-per-click. Whether you're running local ads or national campaigns, these tips a...
Automated assets in Google Ads can save time—but at what cost? In this episode, Sam Ashrafi dives into the real pros and cons of Google Ads automated assets, explaining how relying too much on automation can hurt your CTR, branding, and conversions. Learn which automated assets to avoid, when they might help, and why a hands-on approach still wins.
🎯 What You’ll Learn:
- What are Google Ads automated assets?
- Why automated locations...
📝 Episode Description:
In this episode, we share the most effective digital marketing strategies Los Angeles service businesses should be using in 2025. Whether you're in home services, healthcare, legal, or local retail—this guide is packed with practical tips to help you grow smarter this year.
What we cover:
- Local SEO tips to boost visibility in Google Search & Maps
- Smart PPC strategies for Google Ads and social platfo...
In this episode, we explore Google’s new Double Serving Experiment and how it might impact your ad performance. With two ads from the same advertiser now appearing on the same search results page, CTR and impression metrics may shift—for better or worse.
We cover:
- What the Double Serving Experiment is and why it matters
- How it could increase impressions but cannibalize clicks
- Best practices to protect CTR and performance
- Tips for mo...
In this episode, we break down Google’s latest update: aligning click reporting between Google Merchant Center and Google Ads. Starting April 21, 2025, this shift brings consistency to how clicks are tracked across platforms—reducing confusion and improving reporting accuracy.
We’ll cover:
- What’s changing in Google’s reporting structure
- Why this matters for e-commerce advertisers
- How to prepare for the transition
- What to expect in y...
In this episode, we break down how to combine Google Ads with GA4 to reach your most valuable customers and increase ROI. Using real-world strategies from an e-commerce brand, we explain how to define high-value segments, build smarter audiences, and optimize Performance Max campaigns.
You'll learn:
- How to set up GA4 and link it with Google Ads
- Ways to identify and segment high-value users
- Tips for maximizing conversion value ...
In this episode, we explore why strong SEO fundamentals are critical to making your Google Ads campaigns work smarter—not harder. From landing page optimization to keyword synergy and analytics, we dive into how SEO directly improves your ad quality score, cost-per-click, and long-term performance.
What you'll learn:
- Why SEO makes Google Ads more cost-effective
- How to optimize landing pages for both ads & rankings
- The link...
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