The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
Episodes
In this episode, we explore how the rise of AI-powered search tools like ChatGPT and Perplexity is changing the way people find information—and how businesses can adapt to stay visible in this new landscape.
You’ll learn:
- Why AI search engines are gaining ground over Google
- How ChatGPT and Perplexity deliver answers differently from traditional search
- Steps to optimize your brand for AI-driven search results
- How to use conversationa...
In this episode, we break down how to effectively use audience signals in Google’s Performance Max campaigns to improve targeting, boost conversions, and get the most out of your ad spend.
You’ll learn:
- What audience signals are and why they matter in Performance Max
- How to set up audience signals for better targeting accuracy
- The difference between audience signals and audience targeting
- Tips for leveraging your first-party data to...
In this episode, you'll learn how to leverage local citations to make your business more visible and trusted in local search results.
You’ll learn:
- What local citations are—including structured (like directory listings) and unstructured mentions—and why they matter
- How consistent NAP (Name, Address, Phone) across the web builds trust and boosts local search rankings
- Key platforms to start with: business directories, local cha...
In this episode, we dive into new research that challenges long-held SEO practices, specifically, the 60-character title tag rule. You’ll hear how longer title tags might improve your Google rankings and why it’s time to rethink your optimization strategy.
You’ll learn:
- Why longer title tags can lead to better search visibility and rankings
- How adding more keywords and context gives Google more to work with
- What recent case studies...
In this episode, we break down the real differences between Smart Campaigns and Full Google Ads Accounts—so you can make the right choice for your business and ad budget.
You’ll learn:
- What Smart Campaigns are and why they’re ideal for fast, local visibility
- How Full Google Ads accounts offer more control, customization, and advanced tools
- The key pros and cons of each approach for small business owners
- When to use automation versus...
In this episode, we dive into the essential Google Ads extensions every small business should be using to maximize campaign performance. These powerful tools help your ads take up more space, attract more clicks, and connect with customers faster—right from the search results page.
You’ll learn:
- What Google Ads extensions are and how they enhance your text ads
- Which extensions are most effective for different types of businesses
- Ho...
In this episode, we dive into the evolving world of Google Ads audience targeting—and why these changes are critical for smarter digital advertising in 2025.
You’ll learn:
- What’s driving the shift in audience targeting on Google Ads
- How Performance Max campaigns use AI to find high-converting audiences automatically
- Why custom segments based on interests and behaviors outperform broad demographics
- How to use life events and Customer...
Redirecting every 404 error page to your homepage might seem like a quick fix, but it’s a major SEO mistake. In this episode, we break down why it confuses both users and search engines, and what you should do instead to keep your site clear, professional, and search-friendly.
You’ll learn:
- What a 404 page means and why it’s important
- When to use a 301 redirect—and when not to
- How homepage redirects hurt crawl budgets, user experie...
In this episode, we break down the essential SEO tools every business owner needs to improve search visibility, outrank competitors, and drive more organic traffic.
You’ll learn:
- Why SEO tools are key to understanding your website’s health and performance
- How to perform keyword research based on real user intent
- The best tools for competitor analysis, site audits, and backlink tracking
- How to optimize page titles, meta descriptions,...
In this episode, we break down why Google Ads costs are rising in 2025—and how Google’s new AI Overview feature is behind the spike. With fewer organic clicks and more competition for ad space, small business owners are being forced to rethink their strategies fast.
You’ll learn:
- How AI Overviews are cutting into organic traffic and click-through rates
- Why more businesses are turning to paid ads—and driving up costs
- The real reason...
In this episode, we break down how to attract more foot traffic and sales through strategic local Google Ads campaigns—ideal for brick-and-mortar businesses looking to dominate their local market.
You’ll learn:
- What local Google Ads are and why they’re essential for in-person businesses
- How to define your service area and structure your ad account for success
- The best ad assets to boost visibility and engagement
- Why SEO landing page...
In this episode, we unpack how Cloudflare’s latest move—blocking AI crawlers by default and launching the new “Pay Per Crawl” model—is changing the rules of online content ownership and monetization.
You’ll learn:
- What Cloudflare’s new policy means for content scraping and AI training
- How “Pay Per Crawl” lets publishers monetize their content directly
- Why this shift could be a turning point in protecting digital rights
- What industry...
In this episode, we break down the key differences between manual CPC and smart bidding—and help you decide when it’s time to make the switch to improve your return on investment.
You’ll learn:
- What sets manual CPC apart from smart bidding in Google Ads
- When manual bidding gives you better control and testing options
- Why smart bidding often outperforms manual efforts for high-converting campaigns
- How to know if your account has enou...
In this episode, we break down how Google’s AI Overviews are changing the rules of search visibility and what advertisers can do to adapt.
You’ll learn:
- What Google AI Overviews are and how they affect traditional search ads
- Why zero-click SERPs are reducing ad impressions and increasing CPCs
- Which industries are most impacted, and what the data reveals
- How to target long-tail keywords that avoid AI summary triggers
- Why schema markup...
In this episode, we break down how to utilize schema markup to enhance local SEO—a powerful yet often overlooked tactic that helps local businesses stand out in Google search results.
You’ll learn:
- What schema markup is and why it matters for local search
- How rich snippets like star ratings and contact info boost click-through rates
- The key schema types every local business should implement
- How to use the LocalBusiness schema to get...
In this episode, we unpack the art of creating high-performing lead magnets that drive real results—whether you’re building email lists, boosting conversions, or fueling a full-funnel campaign.
You’ll learn:
- Why most lead magnets fail—and how to avoid common mistakes
- The key characteristics of a lead magnet that actually converts
- Top-performing lead magnet types and when to use them
- How to align your magnet with your product or serv...
In this episode, we dive into exactly how to create SEO-friendly landing pages that drive organic traffic and boost conversions, without needing a technical background.
You’ll learn:
- What makes a landing page SEO-friendly and why it matters
- How to use keyword research to attract the right audience
- Tips for writing high-quality content that matches user intent
- How to optimize on-page SEO elements like titles, headers, and URLs
- Why use...
In this episode, we explore how to combine offline and online marketing for local business success using Caasie and Google Ads—a powerful strategy that creates a seamless brand experience across digital and physical touchpoints.
You’ll learn:
- Why integrating online and offline channels boosts brand visibility and trust
- How to use Caasie’s digital billboards to retarget online audiences offline
- Ways to sync Google Ads with offline c...
In this episode, we break down the most important local SEO trends for 2025 and show you exactly how to use them to boost your local visibility and attract more nearby customers.
You’ll learn:
- How AI tools are transforming local search and what it means for your content
- Why voice search is key and how to optimize for natural, spoken queries
- How to update and improve your Google Business Profile for better rankings
- Tips for creating ...
In this episode, we explore the biggest change to SEO in over a decade—Google’s rollout of AI Mode—and what it means for your visibility, rankings, and content strategy in 2025.
You’ll learn:
- How Google’s AI Mode changes the entire search experience
- Why traditional SEO tactics like ranking for keywords aren't enough anymore
- What SERP domination looks like in an AI-powered world
- How to optimize for brand mentions, video, local l...
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