Entity SEO Secrets: How to Make Your Brand Google's Trusted Friend with Jes Scholz

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Discover the secrets to ranking your website #1 and making your brand Google's trusted friend with Jes Scholz in this action-packed episode of The Agency Insider Show! 🚀 Whether you're struggling with indexing, navigating AI-driven platforms, or building a strong brand presence in search engines, we've got you covered.In this step-by-step guide to SEO strategies, Jes shares how to shift from outdated tactics like backlinks to entity-based optimization, ensuring your brand becomes a standout in Google's Knowledge Graph. Learn how to drive more organic traffic by enriching your content, mastering structured data, and leveraging powerful tools like ChatGPT and AI-driven search engines. Plus, find out how to build EEAT (Experience, Expertise, Authority, and Trustworthiness) authentically to outshine your competitors.

Questions we explore:- Is your brand a stranger or a trusted friend in Google's Knowledge Graph?- How can agencies future-proof their SEO strategies in the age of AI?- What’s the secret to creating topically relevant content that converts?- Are you optimizing your site for indexing across all search platforms?

Packed with actionable insights, this guide is perfect for marketers, agencies, and business owners looking to achieve a #1 ranking and dominate search engine rankings in 2024. Don’t miss Jes Scholz’s expert advice on how to evolve as a marketer and stay ahead in the ever-changing SEO landscape.

Ready to transform your SEO game? Hit play now and start driving real visibility and better rankings today!

💡#aiseo #digitalmarketing #schemamarkup #googlesearchconsole #zero-clicksearch #marketinganalytics #emailmarketing #leadgeneration #aitools #bestaitoolsCHAPTERS:00:00 - Intro: What to Expect in Today's Episode?01:25 - Jes Outh: How Did Your SEO Journey Begin?06:41 - Early SEO Principles: What Still Holds True Today?09:54 - Google Knowledge Graph: Why Does Your Brand Need Entity Status?12:22 - Building Relationships with LLMs: How to Get Started?14:22 - Strengthening Brand Signals: What Actionable Steps Can You Take?16:29 - SEO Costs: Is It Becoming More Expensive?18:48 - Structuring Entities: How to Connect Them Effectively?20:44 - Schema Markup: What is the Biggest Misconception?22:12 - Becoming Google's Friend: What Does It Entail?23:33 - EAT Myths: What Are the Common Misunderstandings?26:10 - Building Real EAT: How Can You Achieve This?28:45 - In-House Writers: What Role Do They Play in SEO?30:10 - Organic Sessions: Why Should You Stop Chasing Them?34:20 - Content Strategy Shift: Why Focus on Value Over Volume?37:00 - Content Differentiation: How Can You Stand Out?39:08 - AI in SEO: What Role Does It Play Today?40:50 - Indexing Mistakes: What Do Agencies Often Get Wrong?46:14 - Indexing: What Should You Know?48:25 - Bing Webmaster Tools: How Frequently Should You Use Them?55:30 - Tracking Prompts: What Are the Best Practices?58:12 - Staying Ahead: What Must Agencies Do?01:00:33 - Measuring Traffic from New Surfaces: How Can You Do It?01:03:12 - High-Converting Traffic: Why Should You Double Down?01:06:01 - Rapid Fire Round: Quick Insights on SEO!01:07:04 - Outro: What’s Next for You in SEO?