Welcome to The AI Adoption Podcast, where we explore how artificial intelligence is reshaping industries,jobs, and our daily lives. I'm your host, Professor Ashley Braganza, and in this episode, we're joined by Konrad Shek, Director of Public Policy and Regulation at the Advertising Association.
Konrad brings a unique lens to the AI conversation, blending his background in engineering, civil service, and policy with his current leadership across AI, digital technology, and data privacy in the advertising world. In this episode, he delves into how generative AI is transforming advertising—from personalised video campaigns to synthetic focus groups and hyper-efficient content creation.
Konrad highlights the varying consumer responses to AI, and the importance of the public’s media literacy in understanding AI's role in advertising. We discuss the tension between creativity, governance and automation, the future of advertising talent, and the regulatory challenges companies face across the UK and EU.
Whether you're in media, marketing, or just curious about the future of AI, this conversation will give you a front-row seat to the evolving intersection of tech, regulation, and creativity.
Key highlights
1. AI has been part of advertising for a long time,especially in analytics.
2. Generative AI is revolutionising how advertising campaigns are created.
3. AI allows for personalised advertising at scale.
4. The advertising industry is adapting to AI to improve productivity.
5. Staff who are new to the industry may lose traditional training opportunities due to AI.
6. Critical thinking skills are essential in an AI-driven world.
7. Consumer trust in AI varies based on socioeconomic factors.
8. Media literacy is crucial for understanding AI technologies.
9. Regulatory frameworks for AI are complex and evolving.
10. Companies face challenges in navigating different global regulations.
Chapters
00:00 Introduction to AI in Advertising
02:48 The Impact of AI on Advertising Practices
05:49 Generative AI: Transforming Campaigns and Creativity
09:02 The Future of Advertising Professionals in an AI World
12:10 Regulatory Challenges and Opportunities in AI
15:01 Consumer Perspectives on AI in Advertising
18:10 Navigating Global Regulatory Landscapes
21:05 The Role of Education in Understanding AI
24:11 Conclusion and Future Outlook
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