All Episodes

November 27, 2024 25 mins

Stellar is revolutionizing mobile connectivity by solving one of technology's most persistent challenges: reliable internet access in moving vehicles. With $9.3M in funding, Stellar has developed innovative software that seamlessly aggregates multiple networks (cellular, WiFi, and satellite) to ensure consistent connectivity, laying the foundation for the autonomous vehicle revolution. In this episode of Category Visionaries, Damien Garot shares how Stellar is bridging the digital divide between urban and rural areas while enabling the next generation of connected mobility.


Topics Discussed:

  • The technical approach to solving mobile connectivity issues through network aggregation
  • Stellar's dual go-to-market strategy targeting both immediate fleet solutions and long-term automotive integration
  • The evolution of autonomous vehicles and their dependency on reliable connectivity
  • Cultural differences in autonomous vehicle adoption across regions
  • The importance of social acceptance and safety perception in autonomous technology
  • How Stellar's technology mapping reveals connectivity gaps in major tech hubs
  • The impact of winning the European Startup Prize for Mobility on fundraising


GTM Lessons for B2B Founders:

  • Bridge the gap between long-term vision and immediate revenue: Stellar developed a plug-and-play solution (Global) to generate immediate revenue while pursuing longer-term automotive partnerships. This approach provides market validation, customer feedback, and credibility with major manufacturers.
  • Adapt your strategy to market realities: The original plan rarely survives contact with the market. Stellar evolved from focusing solely on automotive integration to include a dual-track approach serving both immediate and future market needs.
  • Build credibility through industry recognition: Winning the European Startup Prize for Mobility played a crucial role in Stellar's fundraising success, demonstrating how industry awards and endorsements can influence investor decisions, particularly in European markets.
  • Understand regional investment dynamics: European fundraising often requires long-term relationship building with investors. Stellar spent up to 18 months nurturing investor relationships before securing investments, highlighting the importance of patience in European markets.
  • Target both immediate pain points and future opportunities: While autonomous vehicles represent a massive future opportunity, Stellar addresses current connectivity challenges for existing vehicle fleets, creating immediate value while building toward their larger vision.
Mark as Played

Advertise With Us

Popular Podcasts

Law & Order: Criminal Justice System - Season 1 & Season 2

Law & Order: Criminal Justice System - Season 1 & Season 2

Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

NFL Daily with Gregg Rosenthal

NFL Daily with Gregg Rosenthal

Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.