The AI Search Report
Stay ahead of the AI-driven future of search. Each week, host Nathan Gotch, co-founder of Rankability, breaks down the latest developments in AI search, SEO, and digital marketing — from Google’s evolving algorithms to how ChatGPT, Perplexity, and other AI engines rank and recommend brands. Learn what’s changing, what’s working, and how to future-proof your visibility across every search platform. Whether you’re an SEO professional, marketer, or entrepreneur, The AI Search Report helps you turn AI disruption into opportunity.
Episodes
AI SEO software that works: https://www.rankability.com/
AI SEO systems for agencies: https://www.rankability.com/academy/
🎓 Deliver world class AI SEO results for clients with Rankability Academy: https://www.rankability.com/academy/⚙️ Use Rankability to scale your AI SEO results (start a free trial): https://www.rankability.com/
In this episode, we unpack real data from a local AI search study and answer a big question: how do you actually become the brand that AI recommends?
Using the competitive landscape for “Chesterfield personal injury lawyer” as a live case study, we look at how Google’s Local Pack, organic rankings, and Google AI Mode relate to each other, and what that means for your local SEO and AEO strategy.
You will see why some firms sh...
Google, OpenAI, and ChatGPT 5.1 are changing what it means to rank in search. In this episode, Nathan Gotch breaks down whether Google now approves of AI-generated content, how to rank in ChatGPT’s new 5.1 model, and why backlinks no longer guarantee visibility in AI search.
You will learn how Google’s new “Opal” content tools are creating confusion around AI-written articles, why tracking visibility in AI systems is so difficul...
Google’s new Agentic Mode is changing how people search and interact with the web. In this episode, Nathan Gotch breaks down how AI browsing, AI Overviews, and ChatGPT’s upcoming ads are transforming SEO and what it means for website owners.
You will learn why Google wants to keep users inside its own ecosystem, how platforms like Amazon’s Rufus are doing the same, and what happens to CTR when AI Overviews take over the search r...
AI search is changing how authority is built and measured. In this episode, Nathan Gotch breaks down whether topical authority still drives rankings—or if new AI systems like Google’s AI Mode, ChatGPT, and Perplexity are rewriting the rules.
You’ll learn:
Why “billions of clicks” from AI Overviews may not mean real traffic
How YouTube and Reddit now shape AI retrieval results
Why mass AI-generated content (like Grokipedia’s 885k pa...
A new study suggests that human written pages still dominate Google rankings. But is that because of quality or authority?
In this episode, Nathan Gotch breaks down fresh data on AI vs human content, the truth about deleting hundreds of old blog posts, why 97 percent of clicks go to the top ten results, and whether ChatGPT traffic actually converts better than Google.
🎧 Learn how to use AI without hurting your rankings and which me...
In this first episode of The AI Search Report, Nathan Gotch breaks down what really matters for SEO in the age of AI search.
You’ll learn:
- Whether backlinks still matter for rankings in 2025
- How Google treats AI-generated content (and what’s considered spam)
- Why GEO is just overhyped SEO
- How to actually rank on YouTube in the AI era
🔗 Learn more at Rankability.com/podcast/
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