All in on Allover: How Emma Rosse Built the Go-Everywhere Overall

This week, Rebecca sits down with Emma Rosse, the unstoppable founder of Allover Apparel, the brand making overalls cool again (and not just for toddlers or farmers). From slinging canned wine to hustling in solar tech and travel startups, Emma’s done it all — and every step somehow led her to create the perfect trail-to-taproom fit.In this episode, Emma shares how she turned an idea from a rafting trip into a fast-growing apparel brand, why bootstrapping is both brutal and brilliant, and the moment she realized people really wanted what she was selling. We talk design for real bodies, men vs. women use cases, why saying no to a full product line was actually genius, and how she’s building a business that’s equal parts fun, functional, and founder grit.If you’ve ever wondered what it’s like to start a brand with nothing but passion, hustle, and a couple of killer overalls — this one’s for you. #falllinedigital #podcast #outdoorgear #startup #womeninbusiness #apresbusinesspodcast