In this lively and inspiring part two conversation, Hoohah founder Anna Tedstrom joins Becca to share how her bright, fringe-filled ski apparel line is empowering women on the mountain and shaking up an industry dominated by dull designs.
Anna opens up about her creative process, her playful sticker marketing strategy, balancing business with new motherhood, and how confidence on the slopes starts with what you wear. She also dives into the power of community-driven branding, lessons from building a niche company, and why perseverance is the most underrated entrepreneurial skill.
From naked ski laps to Dolly Parton-inspired design vibes, this episode captures the energy, humor, and hustle behind one of skiing’s most joyful brands.
#falllinedigital #podcast #yourownbrand #outdoorgear #yourownbusiness #womeninbusiness #skiing
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