In Part 1 of this deep dive with Ivan Tijerina, founder of Solomon Advertising, we unpack the essentials of affiliate marketing for e-commerce businesses. Ivan shares how he got his start in the industry, the biggest mistakes new affiliate managers make, and how to avoid fraud and low-value coupon sites. Whether you're scaling an established program or starting from scratch, this episode is packed with practical lessons that will help you build a sustainable and trustworthy affiliate channel.
Quoteables:
- “It’s partnerships that send traffic to your website that generate a sale, and they get a commission. It’s as simple as that.” - Ivan Tijerina
- “Avoiding fraud isn’t just about blocking bad actors—it’s about knowing who was already kicked out and why.” - Ivan Tijerina
- “I fell into affiliate marketing. Someone believed in me before I believed in myself.” - Ivan Tijerina
- “A lot of brands let in bad affiliates simply because they don’t know the history or the context.” - Ivan Tijerina
What You’ll Learn:
The fundamentals of affiliate marketing and how it really works behind the scenes
Common pitfalls and red flags when managing a new affiliate program
Why coupon sites may not be as valuable as they seem
How fraud can sneak into your affiliate program—and how to keep it clean
How to vet and choose affiliate partners who actually bring value
Key Takeaways from This Episode:
"You don’t just build it and they come"—affiliate marketing is not a passive channel
Fraud often enters a program when there's a change in leadership or unclear onboarding processes
Working with affiliate partners is as much about relationships and context as it is about numbers
Being too eager to scale without understanding historical context can do more harm than good
People and Resources Mentioned in This Episode:
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