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April 14, 2025 20 mins

In Part 1 of this deep dive with Ivan Tijerina, founder of Solomon Advertising, we unpack the essentials of affiliate marketing for e-commerce businesses. Ivan shares how he got his start in the industry, the biggest mistakes new affiliate managers make, and how to avoid fraud and low-value coupon sites. Whether you're scaling an established program or starting from scratch, this episode is packed with practical lessons that will help you build a sustainable and trustworthy affiliate channel.

Quoteables:

  • “It’s partnerships that send traffic to your website that generate a sale, and they get a commission. It’s as simple as that.” - Ivan Tijerina
  • “Avoiding fraud isn’t just about blocking bad actors—it’s about knowing who was already kicked out and why.” - Ivan Tijerina
  • “I fell into affiliate marketing. Someone believed in me before I believed in myself.” - Ivan Tijerina
  • “A lot of brands let in bad affiliates simply because they don’t know the history or the context.” - Ivan Tijerina


What You’ll Learn:

  • The fundamentals of affiliate marketing and how it really works behind the scenes

  • Common pitfalls and red flags when managing a new affiliate program

  • Why coupon sites may not be as valuable as they seem

  • How fraud can sneak into your affiliate program—and how to keep it clean

  • How to vet and choose affiliate partners who actually bring value


Key Takeaways from This Episode:

  • "You don’t just build it and they come"—affiliate marketing is not a passive channel

  • Fraud often enters a program when there's a change in leadership or unclear onboarding processes

  • Working with affiliate partners is as much about relationships and context as it is about numbers

  • Being too eager to scale without understanding historical context can do more harm than good


People and Resources Mentioned in This Episode:


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