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May 5, 2025 22 mins

In this episode of The Après Business Podcast, host Becca Babicz sits down with Wylie Robinson, co-founder and former CEO of Rumpl, to explore how his outdoor blanket company is weathering major tariff shifts and rethinking its China-based supply chain. Learn how Wylie and his team are navigating sourcing challenges, global logistics, and unpredictable regulations while maintaining brand integrity. If you're an e-commerce entrepreneur or product-based founder looking to future-proof your operations, this candid conversation is a must-listen.


Quoteables:

  • “We’re planning the business like the inventory we have now is the only inventory we’ll have this year.” – Wylie Robinson
  • “You can’t wait for the rules to change—you have to build the plan with the rules you’ve got today.” – Wylie Robinson


What You’ll Learn:

  • How to restructure your supply chain in response to geopolitical disruptions like U.S.-China tariffs.

  • The differences between country of origin vs. country of transformation in product manufacturing.

  • Why dual sourcing and long-term supplier relationships are essential in physical product businesses.

  • How to make tough decisions about channel prioritization when inventory is limited.

Key Takeaways from This Episode:

  • Plan for the present: Make decisions based on current facts, not what might happen.

  • Supplier loyalty matters: Long-term partners can make or break your ability to pivot quickly.

  • Inventory flexibility = survival: Understanding where to push or pause inventory is key in uncertain times.

  • You don’t need all the answers: Even a seasoned founder is still learning on the fly—and that’s okay.


People and Resources Mentioned in This Episode:


Connect with Becca:

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