The Automotive Advantage
Grow your business and get smarter in just one hour. Join the go-to newsletter for automotive industry insiders looking to up their marketing game, build their brand, make smart investments, and grow their business.
Episodes
Welcome to Episode 006 of The Automotive Advantage with Justin Cesler (Driveline Studios) and Dr. Jamie Meyer (6757 Consulting). This one hits different. After a powerful dinner with an aftermarket veteran, we pause our usual format and dive straight into the truth: the automotive aftermarket has changed... radically. Print ads, racing credentials, and phone calls aren't enough anymore. Customers haven’t disappeared, they’ve ju...
What does it take to turn a city street into a world-class drag strip? Kurt Johnson, owner of Total Venue Concepts and the man behind some of the best racing surfaces in the world, joins us for a deep dive into track prep, drag strip operations, and the state of drag racing today.
From the evolution of traction compound and “rubber stretch” science, to the business realities of running a successful track, Kurt shares decades of hard...
Justin Keith went from street racing in Kansas City to building a multi-million dollar brand that spans performance shops, massive racing events, and viral YouTube content. In this episode of The Automotive Advantage, Justin Cesler and Dr. Jamie Meyer sit down with Justin to unpack how he's grown Killer Performance and now reimagines automotive events with RPM Revival.
Topics covered:
- 80% of shop revenue from YouTube alone
Is print dead? Are kids really done with cars? Or are we living in the greatest era the car world has ever seen?
In Episode 005 of The Automotive Advantage, Justin Cesler (Founder, Driveline Studios) and Dr. Jamie Meyer (6757 Consulting) sit down with Mike Galimi, Network Director of Hot Rod, to talk about the state of the media, the revival of project builds, why 80s and 90s cars are surging, and how AI is changing content creation...
Sky-high car payments… EV growth hitting a wall… the aftermarket off 25 percent. In this week’s Automotive Advantage we unpack what all that really means for builders, brands, and everyday enthusiasts and then show you where the hidden opportunities lie.
Why watch?
• Action-ready marketing tips you can steal today
• Honest industry stats you won’t see in press releases
• Step-by-step AI demos that cut content time in half
• A no-flu...
Ready to turn your passion for cars into serious profit? In Episode 2 of The Automotive Advantage, Dr. Jamie Meyer and Justin Cesler break down ten revenue-generating opportunities you can launch right now, from AI-driven marketing services to niche events, car storage, and more!What you’ll learn in under an hour:How to spot untapped gaps like reliable video production, HubSpot CRM setup, and AI content curationWays retirees and C-...
Detroit-based marketers Justin and Jamie kick off The Automotive Advantage with a no-fluff, inside-the-industry download you can act on today. Fresh from the inaugural High Performance Expo, where some booths booked $10 million in on-site sales, our team breaks down what’s really moving the needle for aftermarket brands, race shops, and OEMs in 2025.In this episode you’ll learn:Marketing Playbook 2025: Why Meta ads are tanking, how...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The official podcast of comedian Joe Rogan.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!