Most B2B landing pages fail because they’re built like brochures, not conversion machines. In this episode, Louis and Maelien share a practical B2B landing page strategy - including how to build landing pages for B2B that actually convert.
They cover B2B landing page best practices, explain why your homepage is hurting performance, and share specific landing page tips for Google Ads.
You’ll learn how to improve landing page conversion rates B2B marketers care about - especially when creating landing pages for paid traffic. If your ad spend is steady but leads are low, this one’s for you.
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