Creative isn't the new targeting - it always was.
In this episode of the B2B Performance Marketing Podcast, Louis and Maelien dig into why platform automation doesn't replace strategy, and how strong creative can make or break your results. With real-world stories - from office dogs skewing lead quality to surprising insights in recruitment and automotive campaigns, they unpack how messaging shapes not just performance but the type of leads you attract. If your creative isn’t attracting the right people, optimisation won’t save you.
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