In the "story behind the story", Rik explains why he (briefly) blamed his bank for missing the kickoff of the Belgian Jupiler Pro football competition and what lessons bankers can take away from this.
Find out why "digital is a dissatisfier" for some customers and how providing services beyond banking could influence customers in the future.
The original article discussed can be found here https://thebankingscene.com/opinions/what-missing-the-football-season-kickoff-taught-me-about-digital-banking/
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