Attention, Connection, Retention: Beauty Marketing - with Jenna Puzzio

In this episode, I’m joined by Jenna Puzzio (@jennapuzziohair)—marketing expert and beauty industry strategist—to break down the three essential pillars of marketing that every beauty pro needs to understand: attention, connection, and retention. We dive into how to grab the right kind of attention (hint: it’s not about going viral), how to build genuine connection that turns followers into loyal clients, and how to keep those clients coming back through strategic retention tactics.

Whether you're feeling stuck with your content or just want a clearer path to consistent bookings, this episode gives you a simple but powerful framework to audit your marketing and start showing up more intentionally. Jenna shares real-world tips, mindset shifts, and easy-to-implement strategies that will leave you feeling clear, confident, and ready to grow.