Esties Have Entered the Chat - with Alyssa Freeman

In this episode, I sit down with Alyssa Freeman, a master esthetician based in Utah who’s built a thriving solo practice by getting crystal clear on her niche and doubling down on client experience. We talk about how niching down doesn’t limit your potential—it unlocks it—and why creating a standout client experience is the secret to long-term loyalty and steady bookings. Whether you’re just starting out or ready to level up your solo estie business, this one’s full of gems you won’t want to miss.