September 2, 2025 • 15 mins
Learn about Virtual Wholesaling with Lauren Hardy
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, guys, welcome back to another episode of Coffee with
Closers Live. Today, we have a special guest, Lauren Hardy
is joining us and Lauren is an expert at.
Speaker 2 (00:14):
Virtual Whole Sailing. She's a coach with Whole Sanding Nink
and does awesome stuff all around the country.
Speaker 3 (00:23):
Lauren, Welcome to Coffee with Closers.
Speaker 4 (00:27):
Hey, what's up.
Speaker 5 (00:28):
I'm excited I got my coffee.
Speaker 3 (00:35):
Morning fellas, Good morning. How's everybody doing today? Living the dream? Awesome? Lauren,
Thanks for going on the show.
Speaker 2 (00:46):
We use opportunity to network with each other and learn
new things and have guests on. And this show is
audience driven, so we encourage anybody that's listening to watching
to drop a comment, regardless if you're watching on facebo
book or if you're watching on YouTube. Obviously stream Yard syndicates
it out quite a few places, and myself on and
(01:08):
Gavin we'll have questions for you, but also we encourage
the audience to ask those questions as well. But just
to kind of get started here, Lauren give us the
quick Who is Lauren Hardy?
Speaker 3 (01:20):
Philis it all right?
Speaker 5 (01:22):
Well, Hey, I'm so happy to be here, and thank
you so much for inviting me on today. So my
name is Lauren Hardy and I live in southern California.
I specifically live in Orange County. I'm a volume wholesaler.
I have been in a lot of different I've done
all the strategies and investment real estate for residential I
(01:44):
started out flipping houses in my local market, in my backyard.
Speaker 4 (01:49):
I started out almost ten years ago.
Speaker 5 (01:51):
It's hard to believe, and it was a very different
market atmosphere. It was post recession, so there was a
lot of distressed inventory and flipping houses in Orange County
and the surrounding counties was a lot easier at that
time because it was easier to find deals that made sense.
Now my business has evolved over ten years. I ended
(02:12):
up going virtual because my backyard ended up being just
too saturated. The margins were not making sense for me
and my personal bybox, so I went elsewhere where it
did make sense. I got involved in development in Nashville
and building spec houses. From there, I ended up falling
(02:33):
into the more volume wholesaling game in Nashville, and I
realized I really wanted to perfect this whole virtual thing
because there was a likely chance that California was just
not going to ease up, and it was not Maybe
investing my backyard was something that maybe I never am
going to be able to do again or even want
(02:54):
to because the numbers don't make sense.
Speaker 4 (02:57):
So from there, what's I gotta interrupt you for a sec.
Speaker 3 (03:00):
What's the house cost where you live?
Speaker 4 (03:02):
Oh?
Speaker 5 (03:03):
Our average in Orange County, the last I checked, was
eight hundred and fifty thousand.
Speaker 3 (03:07):
That's an average number.
Speaker 5 (03:09):
And we have a lot of condos here, so like
that includes like these are condos, you know that. Like
I lived in a townhouse before this, before my last
the place I just moved to that was it sold
for seven hundred and fifty thousand dollars and it was
just a three bedroom townhouse. Wow, yeah, crazy, right, Yeah, wow,
(03:29):
it's crazy. But to give you guys some perspective, when
I started flipping houses, the house that I bought to
live in, you know, raise my kids in, I ended
up living in it for seven years. And this was
I bought it right around the same time as when
I started house flipping. I bought it in twenty eleven.
I flipped my first house in twenty twelve. I bought
that house for three hundred and ninety five thousand dollars.
(03:52):
So that was you know, in the recession, there was
actually some distressed inventory and prices kind of made.
Speaker 4 (03:58):
Sense and you were able. You know, there was just
way more deals.
Speaker 5 (04:02):
Seven years later, I sold that house for seven hundred
and ten thousand dollars, that same home. So California it
has big swings, very big swings.
Speaker 4 (04:12):
It's not a smooth wave.
Speaker 5 (04:13):
If you look at charts, it's really high and then
really low. And right now, I mean we our market
is just so intensely saturated.
Speaker 4 (04:22):
The inventory is very low.
Speaker 5 (04:25):
And again, like I said, I didn't really know if
I was ever going to be able to be back
in the California market, or at least i'd have to
take a very long pause from investing. And given that
getting a full time job wasn't an option for me,
because I think I'd kill myself if I had to
go back to corporate America. I had to figure out
how to make this business work somewhere else. So I
(04:46):
took my journey virtual and now I'm in four different
territories now and primarily focused on volume wholesaling, and then
on the other end of that, I also coach. I
have a coaching program I coach with Whole Sailing, Inc.
And I host their podcast once a week. So that's
a little bit about me.
Speaker 2 (05:04):
Awesome, Laurence, thank you so much for coming on today
and hanging out with us and you know, telling us
a little bit about the virtual game. So Gavin does
a little bit of virtual whole seal. I think, yes,
I did markets.
Speaker 3 (05:18):
Are you in?
Speaker 6 (05:19):
So we're in We're in Birmingham, Alabama. We do it
a little bit in Florida as well, and I do
a little bit in Savannah where I live, but I
try not to do it where I live because I
will not be I have a rule like I do
not go to the house.
Speaker 2 (05:36):
Yes, I was talking about this yesterday with one of
my students. I said, I'm going to start doing some
virtual stuff. So I'm really looking forward tomorrow's episode. This
is last night.
Speaker 3 (05:44):
Yeah, pick Lauren's brain.
Speaker 2 (05:45):
I want to pick Gavin's brain on what you guys
are doing, how you're doing it, And I want to
start doing it outside of my market and not even
including it so I don't even have the opportunity to
go drive it because that's I'm the kind of guy
that's like, oh, it's gonna take a look.
Speaker 6 (05:58):
Yeah, and that's just that you want to remove. And
I've never When I got into the business, I didn't
I just started with virtual wholesaling, so that's kind of
like all I knew, right, so was the virtual side.
So it's pretty cool. And Lauren would have had this
as well, and probably Don as well. When the pandemic
hit and everyone was flapping and panicking and they've got
(06:20):
all these offices and going all crazy and they don't
know how to operate, we were fine. We did great
early on in the pandemic because we just kind of
doubled down and we knew what we were doing. And
you'll see now a lot of people have transitioned into
virtual too because they've had to and they're going to
stay there. But yeah, I think it's the way forward.
I mean we have, you know, we always discussed these
(06:43):
things in you know, on this show, but I think virtual,
you know, the way that I do it, that Lauren
does it, and obviously Don does some now is the
way to go because Dave you all the difference in
terms of when it comes.
Speaker 3 (06:55):
Down, you're doing virtual too.
Speaker 7 (06:58):
I've been virtual since twenty eighteen. Yeah, so you know,
I'm based in California as well in Central Valley. I've
actually done some deals down in Orange County. My lowest
assignment for in Orange County sixty grand to date. So
Barrier California has always been good to us too. So,
but we've been in Oregon since twenty seventeen, you know,
kind of off and on, not taking it seriously. We're
(07:21):
actually we do a lot in Clarksville, just outside of Nashville.
We've been doing that since yeah, since basically the beginning
of twenty twenty. And you know we're in Columbia, South
Carolina now, so but we've been closing one hundred percent
over the phone since the end of twenty eighteen, even
if it's in our backyard and we don't go on
the appointment, Yeah, which is huge.
Speaker 6 (07:43):
But the thing is like, Dave, obviously you're you're good.
Obviously you're good in person, you know what I mean.
I could see your personality like why you'd be great
in person. But I think when you see when you
go virtue, you'll be like, damn, like how many more
deals could I do? So all them for me? The
travel time, right, you drive there, you spend an hour
(08:04):
with a seller, you do all this like you back
two and off hours later, we could have impounding the
phone game contracts. That's what I've always thought, so so yeah,
I think you'll like it when you do it, for.
Speaker 4 (08:17):
Sure, honestly.
Speaker 5 (08:18):
And you know, on that to piggyback on what Gavin said,
what I had noticed when I was not virtual is
the sellers that refused to sign over the phone because
they wanted me to come to the property first. They
were always the ones that were actually just spinning my wheels.
They wanted a free appraisal on their home and they
were getting five other investors to come to their house.
Speaker 4 (08:40):
It was like every time.
Speaker 5 (08:41):
And I remember the last time I did that in
it was actually in my backyard because I did kind
of hybrid for a while in like California and Nashville
at the same time. And I remember driving this. I
was Inland Empire. Don probably knows the area better. It
was a house in the ie. Took me an hour
and a half to get there, probably two hours back
in traffic. Guy wasted my time. He actually had me
(09:03):
to come to his house two times, and then he
never ended up selling to me. And I'm going I
will never do that again. That was like eight hours
of my life I'm never going to get back.
Speaker 7 (09:14):
Yeah. Yeah, you know there's a trade off You're you're
going to because belly to belly there's a certain interaction
and then there's a different interaction over the phone. You're
you're probably going to lose a transaction or two by
not being BILLI Billy. That's just the reality. But when
you talk about bandwidth for your team and also your
ability to now be national, you know, or at least
(09:35):
be in multiple states, you're going to pick up more deals,
so that there's a trade off, yeah, you know in
that aspect of it. And then a lot of people
are uncomfortable about okay in person, Like I was really
good in person because I can read body language and
you know, you just learned that tonality and inflection and
the voice over the phone is very similar to body language.
You start to pick up on those differences and and
(09:57):
you know, you can really do well over the phone
as well. So all the hang ups we have about
you know, being in person, they're really just their their
mental roadblocks that once you get past, you realize the
sky's limit.
Speaker 6 (10:08):
Yeah, it's because I told you a couple of episodes
ago when we laughed and I said I didn't know anything, right.
I didn't want to go to the house because I
can't fix the thing. I don't know nothing. I don't
know pricing. So the worst thing that I could do
is that I can bs on the phone all day
because I haven't seen it, so I can gather information.
I can do all them things. If I walk in
the house, I'm thinking, I'm sure need to know how
(10:30):
much your roof costs? No, how much this and how
much that? And I don't know any of them things.
So I was gladly to go virtual all day long.
I did not want to be face to face.
Speaker 3 (10:39):
All right, well, everyone's virtual here except for me. Let's
go okay, So first and foremost, I want to learn
about the marketing.
Speaker 2 (10:50):
What marketing are you guys doing and how is it
different than the marketing that I'm doing. And then also
I want to learn about the team structure. Do you
have boots on the ground, do you need boots on
the ground? Do you venture with other investors that have
five to ten years of experience and cut the curve
at what point do you go from the joint venture
to the local boots on the ground that's just the beginning.
Speaker 7 (11:12):
A lot of questions.
Speaker 4 (11:13):
That's a lot of questions. That's a lot, but I'll start.
Speaker 5 (11:15):
I think any marketing method, you know, works, first and
foremost virtual versus not virtual. Any marketing method works. So
I'm still texting right now. Yeah, I know that the
texting thing. There was this big like it's gonna go
away in June, and you know what it is September
and it happens.
Speaker 3 (11:33):
Yeah, oh yeah, we still love it absolutely.
Speaker 5 (11:35):
Yeah, So I'm still texting. We do a little bit
of cold calling, but honestly, the cold calling has not
done as well this year.
Speaker 4 (11:44):
Delivery rates are just really low.
Speaker 5 (11:45):
I decided to make the shift and make the person
that was cold calling more of a live receptionist who
is receiving my in my inbound marketing calls from my
TV ads.
Speaker 4 (11:57):
So I do tv ads as well.
Speaker 5 (11:59):
And now I've got somebody, you know, who used to
be the cold caller now is answering them as they
come in and texting at the same time.
Speaker 2 (12:07):
Okay, okay, yeah, and I like that because my guys do.
Speaker 3 (12:10):
That's similar.
Speaker 2 (12:11):
Now, when you're doing tv ads, are you doing like
a market, like a like a city, are you doing
like a county or are you doing a state, a metro
a metro ac county.
Speaker 4 (12:19):
Mm hmm, okay, yeah, mm hmmm.
Speaker 3 (12:23):
So TV, are you doing any AdWords or or social
media marketing? No?
Speaker 4 (12:27):
I okay, I I don't know.
Speaker 5 (12:29):
Maybe I'll get on blast for saying this, but I
I cannot deal with the Google AdWords. I think it
is the worst marketing campaign I've ever done. And let
me tell you why, because your seller avatar when you
really think of the seller that you really.
Speaker 4 (12:44):
Want on the other side of that phone, you don't
want someone who knows how to use the Internet and
when they come in from from the internet.
Speaker 1 (12:54):
That's a good point literally.
Speaker 5 (12:58):
Like so, so every Google adword deal that we would
get was always the lowest assignment fee because they always
had like four other investors that down on Google that
they are already getting bits from.
Speaker 2 (13:10):
I got a contract last week on one on Thursday
from an ad words and some and he in that
seller it was a hard money lender. Yeah, and he
signed another contract with somebody on Wednesday, Like, well what
the hell, man?
Speaker 5 (13:25):
Yeah, No, they would do yeah because they become savvy,
like and they're like, because they're savvy enough to go
search other people's sites and film.
Speaker 3 (13:34):
Yeah, I don't disagree with that.
Speaker 6 (13:36):
I think on the PPC though as well, Like for me,
you have to go either nationwide or multiple states to
get the cost of lead down.
Speaker 3 (13:45):
Again, mutually, I'm pivoting out of Saint Louis. Yeah, and
my AdWords.
Speaker 2 (13:51):
Only at this point into I'm thinking Missouri, Indy, and
Ohio because they're Midwest similar.
Speaker 7 (14:01):
You're going virtual look at that.
Speaker 3 (14:02):
Yeah, yeah, but I'm not yet.
Speaker 7 (14:06):
So addwards, I agree with Lauren. And then the reason
why I agree is because California, where she probably did
add words, it eats your money.
Speaker 4 (14:14):
Yeah, No, I did in Nashville.
Speaker 5 (14:16):
I did in Nashville and Oklahoma, so I didn't have
to do actually very different types of markets. Oklahoma would
be similar to like Indie or even Clarksville.
Speaker 4 (14:25):
Not really Clarksville, but Clarksville is real low end. But
Clarksville I know, No, I too.
Speaker 5 (14:32):
Actually, it's funny because I remember back then nobody was
in Clarksville, and then like people started going to Clarkshill
because they couldn't find deals in Nashville. But but no,
it's yeah, in Nashville. When I did it, it ate
up anything.
Speaker 4 (14:45):
I made.
Speaker 5 (14:46):
I had just spent it like in the next month.
And then same with Oaklore. It was just too competitive
in that environment. And then yeah, the seller that I
was talking to was a savvy seller who knew how
to work the internet.
Speaker 7 (14:57):
You can't. You can't control your budget. You burn through
capital and any if you hire an agency to run
brn it for you, their model, their models counterproductive in
my eyes, because they get paid a percentage of what
you spend. And to me, it's like, well, well then
why are you incentivized for me to spend less.
Speaker 5 (15:14):
Yeah, and they're not paying attention. They're not paying they're
not paying attention to your campaign. That's another thing.
Speaker 4 (15:19):
I'm not smart enough to even know how to work
Speaker 5 (15:21):
AdWords and so like, I would rely on these agencies
to do it, and I would be like, whoa, I
just spent ten
Hey, guys, welcome back to another episode of Coffee with
Closers Live. Today, we have a special guest, Lauren Hardy
is joining us and Lauren is an expert at.
Speaker 2 (00:14):
Virtual Whole Sailing. She's a coach with Whole Sanding Nink
and does awesome stuff all around the country.
Speaker 3 (00:23):
Lauren, Welcome to Coffee with Closers.
Speaker 4 (00:27):
Hey, what's up.
Speaker 5 (00:28):
I'm excited I got my coffee.
Speaker 3 (00:35):
Morning fellas, Good morning. How's everybody doing today? Living the dream? Awesome? Lauren,
Thanks for going on the show.
Speaker 2 (00:46):
We use opportunity to network with each other and learn
new things and have guests on. And this show is
audience driven, so we encourage anybody that's listening to watching
to drop a comment, regardless if you're watching on facebo
book or if you're watching on YouTube. Obviously stream Yard syndicates
it out quite a few places, and myself on and
(01:08):
Gavin we'll have questions for you, but also we encourage
the audience to ask those questions as well. But just
to kind of get started here, Lauren give us the
quick Who is Lauren Hardy?
Speaker 3 (01:20):
Philis it all right?
Speaker 5 (01:22):
Well, Hey, I'm so happy to be here, and thank
you so much for inviting me on today. So my
name is Lauren Hardy and I live in southern California.
I specifically live in Orange County. I'm a volume wholesaler.
I have been in a lot of different I've done
all the strategies and investment real estate for residential I
(01:44):
started out flipping houses in my local market, in my backyard.
Speaker 4 (01:49):
I started out almost ten years ago.
Speaker 5 (01:51):
It's hard to believe, and it was a very different
market atmosphere. It was post recession, so there was a
lot of distressed inventory and flipping houses in Orange County
and the surrounding counties was a lot easier at that
time because it was easier to find deals that made sense.
Now my business has evolved over ten years. I ended
(02:12):
up going virtual because my backyard ended up being just
too saturated. The margins were not making sense for me
and my personal bybox, so I went elsewhere where it
did make sense. I got involved in development in Nashville
and building spec houses. From there, I ended up falling
(02:33):
into the more volume wholesaling game in Nashville, and I
realized I really wanted to perfect this whole virtual thing
because there was a likely chance that California was just
not going to ease up, and it was not Maybe
investing my backyard was something that maybe I never am
going to be able to do again or even want
(02:54):
to because the numbers don't make sense.
Speaker 4 (02:57):
So from there, what's I gotta interrupt you for a sec.
Speaker 3 (03:00):
What's the house cost where you live?
Speaker 4 (03:02):
Oh?
Speaker 5 (03:03):
Our average in Orange County, the last I checked, was
eight hundred and fifty thousand.
Speaker 3 (03:07):
That's an average number.
Speaker 5 (03:09):
And we have a lot of condos here, so like
that includes like these are condos, you know that. Like
I lived in a townhouse before this, before my last
the place I just moved to that was it sold
for seven hundred and fifty thousand dollars and it was
just a three bedroom townhouse. Wow, yeah, crazy, right, Yeah, wow,
(03:29):
it's crazy. But to give you guys some perspective, when
I started flipping houses, the house that I bought to
live in, you know, raise my kids in, I ended
up living in it for seven years. And this was
I bought it right around the same time as when
I started house flipping. I bought it in twenty eleven.
I flipped my first house in twenty twelve. I bought
that house for three hundred and ninety five thousand dollars.
(03:52):
So that was you know, in the recession, there was
actually some distressed inventory and prices kind of made.
Speaker 4 (03:58):
Sense and you were able. You know, there was just
way more deals.
Speaker 5 (04:02):
Seven years later, I sold that house for seven hundred
and ten thousand dollars, that same home. So California it
has big swings, very big swings.
Speaker 4 (04:12):
It's not a smooth wave.
Speaker 5 (04:13):
If you look at charts, it's really high and then
really low. And right now, I mean we our market
is just so intensely saturated.
Speaker 4 (04:22):
The inventory is very low.
Speaker 5 (04:25):
And again, like I said, I didn't really know if
I was ever going to be able to be back
in the California market, or at least i'd have to
take a very long pause from investing. And given that
getting a full time job wasn't an option for me,
because I think I'd kill myself if I had to
go back to corporate America. I had to figure out
how to make this business work somewhere else. So I
(04:46):
took my journey virtual and now I'm in four different
territories now and primarily focused on volume wholesaling, and then
on the other end of that, I also coach. I
have a coaching program I coach with Whole Sailing, Inc.
And I host their podcast once a week. So that's
a little bit about me.
Speaker 2 (05:04):
Awesome, Laurence, thank you so much for coming on today
and hanging out with us and you know, telling us
a little bit about the virtual game. So Gavin does
a little bit of virtual whole seal. I think, yes,
I did markets.
Speaker 3 (05:18):
Are you in?
Speaker 6 (05:19):
So we're in We're in Birmingham, Alabama. We do it
a little bit in Florida as well, and I do
a little bit in Savannah where I live, but I
try not to do it where I live because I
will not be I have a rule like I do
not go to the house.
Speaker 2 (05:36):
Yes, I was talking about this yesterday with one of
my students. I said, I'm going to start doing some
virtual stuff. So I'm really looking forward tomorrow's episode. This
is last night.
Speaker 3 (05:44):
Yeah, pick Lauren's brain.
Speaker 2 (05:45):
I want to pick Gavin's brain on what you guys
are doing, how you're doing it, And I want to
start doing it outside of my market and not even
including it so I don't even have the opportunity to
go drive it because that's I'm the kind of guy
that's like, oh, it's gonna take a look.
Speaker 6 (05:58):
Yeah, and that's just that you want to remove. And
I've never When I got into the business, I didn't
I just started with virtual wholesaling, so that's kind of
like all I knew, right, so was the virtual side.
So it's pretty cool. And Lauren would have had this
as well, and probably Don as well. When the pandemic
hit and everyone was flapping and panicking and they've got
(06:20):
all these offices and going all crazy and they don't
know how to operate, we were fine. We did great
early on in the pandemic because we just kind of
doubled down and we knew what we were doing. And
you'll see now a lot of people have transitioned into
virtual too because they've had to and they're going to
stay there. But yeah, I think it's the way forward.
I mean we have, you know, we always discussed these
(06:43):
things in you know, on this show, but I think virtual,
you know, the way that I do it, that Lauren
does it, and obviously Don does some now is the
way to go because Dave you all the difference in
terms of when it comes.
Speaker 3 (06:55):
Down, you're doing virtual too.
Speaker 7 (06:58):
I've been virtual since twenty eighteen. Yeah, so you know,
I'm based in California as well in Central Valley. I've
actually done some deals down in Orange County. My lowest
assignment for in Orange County sixty grand to date. So
Barrier California has always been good to us too. So,
but we've been in Oregon since twenty seventeen, you know,
kind of off and on, not taking it seriously. We're
(07:21):
actually we do a lot in Clarksville, just outside of Nashville.
We've been doing that since yeah, since basically the beginning
of twenty twenty. And you know we're in Columbia, South
Carolina now, so but we've been closing one hundred percent
over the phone since the end of twenty eighteen, even
if it's in our backyard and we don't go on
the appointment, Yeah, which is huge.
Speaker 6 (07:43):
But the thing is like, Dave, obviously you're you're good.
Obviously you're good in person, you know what I mean.
I could see your personality like why you'd be great
in person. But I think when you see when you
go virtue, you'll be like, damn, like how many more
deals could I do? So all them for me? The
travel time, right, you drive there, you spend an hour
(08:04):
with a seller, you do all this like you back
two and off hours later, we could have impounding the
phone game contracts. That's what I've always thought, so so yeah,
I think you'll like it when you do it, for.
Speaker 4 (08:17):
Sure, honestly.
Speaker 5 (08:18):
And you know, on that to piggyback on what Gavin said,
what I had noticed when I was not virtual is
the sellers that refused to sign over the phone because
they wanted me to come to the property first. They
were always the ones that were actually just spinning my wheels.
They wanted a free appraisal on their home and they
were getting five other investors to come to their house.
Speaker 4 (08:40):
It was like every time.
Speaker 5 (08:41):
And I remember the last time I did that in
it was actually in my backyard because I did kind
of hybrid for a while in like California and Nashville
at the same time. And I remember driving this. I
was Inland Empire. Don probably knows the area better. It
was a house in the ie. Took me an hour
and a half to get there, probably two hours back
in traffic. Guy wasted my time. He actually had me
(09:03):
to come to his house two times, and then he
never ended up selling to me. And I'm going I
will never do that again. That was like eight hours
of my life I'm never going to get back.
Speaker 7 (09:14):
Yeah. Yeah, you know there's a trade off You're you're
going to because belly to belly there's a certain interaction
and then there's a different interaction over the phone. You're
you're probably going to lose a transaction or two by
not being BILLI Billy. That's just the reality. But when
you talk about bandwidth for your team and also your
ability to now be national, you know, or at least
(09:35):
be in multiple states, you're going to pick up more deals,
so that there's a trade off, yeah, you know in
that aspect of it. And then a lot of people
are uncomfortable about okay in person, Like I was really
good in person because I can read body language and
you know, you just learned that tonality and inflection and
the voice over the phone is very similar to body language.
You start to pick up on those differences and and
(09:57):
you know, you can really do well over the phone
as well. So all the hang ups we have about
you know, being in person, they're really just their their
mental roadblocks that once you get past, you realize the
sky's limit.
Speaker 6 (10:08):
Yeah, it's because I told you a couple of episodes
ago when we laughed and I said I didn't know anything, right.
I didn't want to go to the house because I
can't fix the thing. I don't know nothing. I don't
know pricing. So the worst thing that I could do
is that I can bs on the phone all day
because I haven't seen it, so I can gather information.
I can do all them things. If I walk in
the house, I'm thinking, I'm sure need to know how
(10:30):
much your roof costs? No, how much this and how
much that? And I don't know any of them things.
So I was gladly to go virtual all day long.
I did not want to be face to face.
Speaker 3 (10:39):
All right, well, everyone's virtual here except for me. Let's
go okay, So first and foremost, I want to learn
about the marketing.
Speaker 2 (10:50):
What marketing are you guys doing and how is it
different than the marketing that I'm doing. And then also
I want to learn about the team structure. Do you
have boots on the ground, do you need boots on
the ground? Do you venture with other investors that have
five to ten years of experience and cut the curve
at what point do you go from the joint venture
to the local boots on the ground that's just the beginning.
Speaker 7 (11:12):
A lot of questions.
Speaker 4 (11:13):
That's a lot of questions. That's a lot, but I'll start.
Speaker 5 (11:15):
I think any marketing method, you know, works, first and
foremost virtual versus not virtual. Any marketing method works. So
I'm still texting right now. Yeah, I know that the
texting thing. There was this big like it's gonna go
away in June, and you know what it is September
and it happens.
Speaker 3 (11:33):
Yeah, oh yeah, we still love it absolutely.
Speaker 5 (11:35):
Yeah, So I'm still texting. We do a little bit
of cold calling, but honestly, the cold calling has not
done as well this year.
Speaker 4 (11:44):
Delivery rates are just really low.
Speaker 5 (11:45):
I decided to make the shift and make the person
that was cold calling more of a live receptionist who
is receiving my in my inbound marketing calls from my
TV ads.
Speaker 4 (11:57):
So I do tv ads as well.
Speaker 5 (11:59):
And now I've got somebody, you know, who used to
be the cold caller now is answering them as they
come in and texting at the same time.
Speaker 2 (12:07):
Okay, okay, yeah, and I like that because my guys do.
Speaker 3 (12:10):
That's similar.
Speaker 2 (12:11):
Now, when you're doing tv ads, are you doing like
a market, like a like a city, are you doing
like a county or are you doing a state, a metro
a metro ac county.
Speaker 4 (12:19):
Mm hmm, okay, yeah, mm hmmm.
Speaker 3 (12:23):
So TV, are you doing any AdWords or or social
media marketing? No?
Speaker 4 (12:27):
I okay, I I don't know.
Speaker 5 (12:29):
Maybe I'll get on blast for saying this, but I
I cannot deal with the Google AdWords. I think it
is the worst marketing campaign I've ever done. And let
me tell you why, because your seller avatar when you
really think of the seller that you really.
Speaker 4 (12:44):
Want on the other side of that phone, you don't
want someone who knows how to use the Internet and
when they come in from from the internet.
Speaker 1 (12:54):
That's a good point literally.
Speaker 5 (12:58):
Like so, so every Google adword deal that we would
get was always the lowest assignment fee because they always
had like four other investors that down on Google that
they are already getting bits from.
Speaker 2 (13:10):
I got a contract last week on one on Thursday
from an ad words and some and he in that
seller it was a hard money lender. Yeah, and he
signed another contract with somebody on Wednesday, Like, well what
the hell, man?
Speaker 5 (13:25):
Yeah, No, they would do yeah because they become savvy,
like and they're like, because they're savvy enough to go
search other people's sites and film.
Speaker 3 (13:34):
Yeah, I don't disagree with that.
Speaker 6 (13:36):
I think on the PPC though as well, Like for me,
you have to go either nationwide or multiple states to
get the cost of lead down.
Speaker 3 (13:45):
Again, mutually, I'm pivoting out of Saint Louis. Yeah, and
my AdWords.
Speaker 2 (13:51):
Only at this point into I'm thinking Missouri, Indy, and
Ohio because they're Midwest similar.
Speaker 7 (14:01):
You're going virtual look at that.
Speaker 3 (14:02):
Yeah, yeah, but I'm not yet.
Speaker 7 (14:06):
So addwards, I agree with Lauren. And then the reason
why I agree is because California, where she probably did
add words, it eats your money.
Speaker 4 (14:14):
Yeah, No, I did in Nashville.
Speaker 5 (14:16):
I did in Nashville and Oklahoma, so I didn't have
to do actually very different types of markets. Oklahoma would
be similar to like Indie or even Clarksville.
Speaker 4 (14:25):
Not really Clarksville, but Clarksville is real low end. But
Clarksville I know, No, I too.
Speaker 5 (14:32):
Actually, it's funny because I remember back then nobody was
in Clarksville, and then like people started going to Clarkshill
because they couldn't find deals in Nashville. But but no,
it's yeah, in Nashville. When I did it, it ate
up anything.
Speaker 4 (14:45):
I made.
Speaker 5 (14:46):
I had just spent it like in the next month.
And then same with Oaklore. It was just too competitive
in that environment. And then yeah, the seller that I
was talking to was a savvy seller who knew how
to work the internet.
Speaker 7 (14:57):
You can't. You can't control your budget. You burn through
capital and any if you hire an agency to run
brn it for you, their model, their models counterproductive in
my eyes, because they get paid a percentage of what
you spend. And to me, it's like, well, well then
why are you incentivized for me to spend less.
Speaker 5 (15:14):
Yeah, and they're not paying attention. They're not paying they're
not paying attention to your campaign. That's another thing.
Speaker 4 (15:19):
I'm not smart enough to even know how to work
Speaker 5 (15:21):
AdWords and so like, I would rely on these agencies
to do it, and I would be like, whoa, I
just spent ten
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.