You need to fix your broken brand messaging before it’s too late.
In the first two parts of this three-part series, you learned about the commodity trap and the brain science behind attention. Now it’s time to put that knowledge into action—because real brand differentiation isn't a mystery. It's not a million-dollar rebrand, a clever tagline, or a fancy photo shoot. It's a series of strategic decisions rooted in clarity, belief, and bravery.
In this final part, I’ll break down the three foundational steps to authentic brand differentiation and guide you in creating a tagline that actually works. With this, you’ll be able to start making better decisions for your brand immediately.
No agency required. No 12-week timeline. No excuses. Just clear, actionable direction.
Let’s jump right in.
P.S. Missed Parts 1 and 2? Catch up here: https://pod.link/1800417674
Key Takeaways:
- 00:00 Intro
- 00:41 Section 6: Three steps to begin your differentiation today
- 11:16 Section 7: What happens when you get differentiation right
- 17:28 Section 8: Creating the right tagline
- 24:23 Section 9: Call to action
- 28:13 My final thoughts
- 30:02 Outro
Additional resources:
👉 Steal our Brand Story Blueprint: https://bbhqemailcourse.com/
Go to https://www.brandbosshq.com/ and:
🔷 Get a FREE copy of the Secret Weapon Handbook
🔷 Steal our Brand Story Blueprint
🔷 Book a Discovery Call
🔷 Unleash your brand’s full growth potential
Where you can find me:
🔷 TikTok: https://www.tiktok.com/@brandbosshq/
🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/
🔷 Instagram: https://www.instagram.com/brandbosshq/
🔷 Facebook: https://www.facebook.com/brandbosshq/
The Bill Harper Show is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!
Don’t forget to follow so you never miss an episode!
Popular Podcasts
True Crime Tonight
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.