The BMK Vision Podcast
Welcome to The BMK Vision Podcast — the show for MSP leaders, IT professionals, and the vendors who support them. Hosted by the team at Bering McKinley, each episode delivers real-world insights, strategic guidance, and no-BS conversations to help you grow, scale, and profit in the managed services space. We challenge outdated models, highlight proven standards, and share stories from the front lines of consulting. Whether you’re just getting started or running a mature MSP, this podcast helps you bring clarity, structure, and profitability to your business.
Episodes
When former CIO Bob Coppedge, CEO of Simplex IT, joins Josh Peterson, the conversation turns into a masterclass on business maturity, luck, and the evolution of managed services. From aviation museums to model-year MSP strategies, Bob shares 45 years of perspective on what separates the techs who adapt from the ones who stall.
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Ashley & Jason share how they turned years in Domino’s operations and IT into a niche MSP with national reach—built for pizza-speed SLAs. If you’re an MSP owner wondering how to specialize, price, and scale processes without losing your mind, this one’s for you.
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Ashley (CEO/COO) and Jason (COO/...
Josh Peterson sits down with Mitz Giannakos, Co-Founder of Next Step Technology Solutions, to unpack what makes an MSP sales machine truly scalable. From early prospecting challenges to the art of sales leadership, Mitz shares how to transform sales chaos into a repeatable, data-driven system that drives real growth.
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A candid conversation with Daniel Oquendo of Whispering Dragons on serving micro-small businesses, pricing with integrity, and using smart security + streaming tools to scale without a large team. Great for owner-operators balancing service delivery, sales, and modern content strategy.
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Daniel Oquen...
John Snyder (CEO, Net Friends) joins Josh to unpack how MSPs escape “do-everything” chaos by choosing a clear primary business model and fixing account management. You’ll hear owner-level lessons on partnership, procurement pitfalls, automation wins, and why marketing isn’t a “nice to have”—it’s the front door to recruiting and revenue.
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Learn the 13 MSP numbers that actually move profit. Host Josh Peterson breaks down revenue buckets, service gross profit, and the levers your service manager can pull today. Perfect for MSP owners and leaders who want clearer decisions, stronger margins, and a repeatable finance rhythm.
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Josh Peter...
🎙️ Sparkle Tufano on Community-Led MSP Growth, AI in IT Services & Plain-English QBRs | BMK Vision Podcast
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From theatrical pyrotechnics to IT leadership, Sparkle Tufano brings a unique lens to running a thriving, people-first MSP. In this episode of the Bering McKinley Vision Podcast, host ...
New founder Chris shares the real playbook for launching (again): lean tools, aggressive outreach, and a focus on recurring revenue. If you’re an MSP owner or IT leader eyeing your next growth phase, you’ll learn concrete tactics you can reuse immediately.
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Chris, founder of IronGate MSP, joins B...
In this candid “From the Trenches” chat, Josh Peterson and guest Rafi Cohn unpack what MSP sales really looks like day-to-day—no pitch decks, just shop talk. You’ll hear why most MSPs don’t have a true salesperson, how that shapes pipeline strategy, and practical ways to prospect without burning cash.
✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinley-podcast...
MSP leaders will love this candid, from-the-trenches chat on building a people-first help desk and project team. Guest Stephanie Carbone shares how empathy, SOPs, and training turn chaos into white-glove service—and why that wins clients and reviews.
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Stephanie Carbone, IT Operations Manager at C...
Cash flow keeps MSPs alive—and too many still leak dollars in AR. In this episode, Josh Peterson and Ryan Alter talk with Nicholas from Alternative Payments about practical ways to speed up collections, reduce aging, and make “quote-to-cash” truly automatic for MSPs.
✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinley-podcast-blog
Nicholas, Partnerships Manag...
New founder story with real talk for aspiring MSP/MSSP owners. Josh Peterson sits down with Will Robinson to unpack the leap from government IT to launching a cybersecurity-forward services firm—covering sales, pricing, tool choices, and hiring. If you’re building from zero or resetting your go-to-market, this is your blueprint.
✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley...
From the Trenches with Jim Smith digs into the messy middle of MSP growth—hiring, sales, and leadership. Join host Josh Peterson and Proper Sky founder Jim Smith for candid lessons you can apply immediately to build a stronger, more resilient MSP.
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Jim Smith, founder and CEO at Proper Sky, shares...
Alek Perhalo, Co-Founder at SafePoint IT, joins Josh Peterson to unpack the unglamorous truth of MSP sales: persistence beats one-off sprints. Alek shares how starting as a break/fix shop, learning business fundamentals on the fly, and clearly dividing partner roles (service vs. go-to-market) set the stage for steady growth. The conversation moves from early missteps to practical systems—budgeting, tooling, and touch patterns—that ...
A candid founder story from the factory floor to a fast-growing MSP. Host Josh Peterson digs in with guest Ron Opperman on hiring that first tech, switching from reactive IT to proactive managed services, and building a sales engine that actually closes.
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Ron Opperman, Partner at E3 IT Services (T...
A ground-level look at building an MSP around a single vertical—healthcare—with real talk on compliance, prospecting, and partnerships. Host Josh Peterson interviews Houston-based founder Terry Baylor on why narrowing your focus, leading with service, and mastering HIPAA can accelerate growth for small providers.
✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mcki...
Modernize billing, reduce DSO, and boost cash flow without adding headcount. In this From the Trenches episode, Josh Peterson talks with Nicholas Rhyme from Alternative Payments about practical ways MSPs can automate A/R, standardize ACH, and offer financing options that speed up quote-to-cash.
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...
If you’re not practicing, you’re guessing—and losing deals. In this “Don’t Be That Guy” session, Josh Peterson and former MSP owner Ryan Alter unpack practical, repeatable ways to role-play sales moments so your team reacts faster, handles objections with confidence, and books more meetings.
✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinley-podcast-blog
Epi...
This candid “From the Trenches” conversation digs into resilience, reinvention, and building a durable brand in the age of short attention spans. If you’re an MSP owner or entrepreneur, you’ll hear hard-won lessons on fear vs. winning, diversification, and turning raw authenticity into real business momentum.
✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinley...
A marketing-agency-turned-MSP founder shares how he’s structuring services, pricing, and profit from day one. If you’re building or rebooting an MSP, this episode shows how to set targets, avoid margin killers, and use agreements the smart way.
✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinley-podcast-blog
Carlos, co-founder of Monster TechIT and new MSP ow...
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