What McDonald’s can teach you about positioning your solo brand

When you think of McDonald’s, you probably think fast, cheap, and everywhere.

But behind the fries and golden arches is one of the most successful positioning strategies in the world – and in the very first episode of The Bravebird Marketing Podcast, I’m breaking down exactly what we can learn from it as solo founders and service-based businesses.

This is so much more than just copying big brands. This episode breaks down the intentional decisions McDonald's and others makes in their brand positioning; and how to apply learnings from them in your own space.

How do you, even as a one person band, stop playing the same game as your competitors and instead, create uncontested space – a frontier that's never been ventured into before?

In this episode, I cover:

• What McDonald’s gets right about brand story and emotional connection
• The difference between Red Ocean vs Blue Ocean thinking (and what that means for small businesses)
• How to apply these lessons to your messaging and marketing – no jargon, just real strategy

Whether your messaging is due a tune-up or you’re gearing up for a rebrand, this episode will give you a powerful starting point.

Hosted by Tania Chakraborti, founder at Bravebird – positioning and messaging for ambitious founders. 🐓

- Instagram: https://www.instagram.com/tania.bravebird/

- Visit website: https://www.bravebird.io/

- LinkedIn: https://www.linkedin.com/in/tania-chakraborti-bravebird/

- Read more about Blue Ocean Strategy, and how to map out your strategy canvas: https://mother-clucker.beehiiv.com/p/why-the-strategy-canvas-is-a-brilliant-tool-for-startup-founders-and-b2b-teams

Weekly marketing strategy tips: ⁠https://bravebird.kit.com/ ⁠

More strategic resources: ⁠https://taniabravebird.gumroad.com/ ⁠