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July 24, 2025 34 mins

High-performance coach and author Brett Eaton delivers a paradigm-shifting message about success. As the upcoming author of "Uncomfortable Either Way" and a keynote speaker who doesn't just inspire but resets entire rooms, Brett reveals the counterintuitive truth that discomfort isn't the obstacle to success - it's the pathway. 

This conversation goes far beyond motivation to explore how Brett's journey from a back injury to becoming a sought-after coach taught him that we're uncomfortable either way, so we might as well choose the discomfort that leads to growth. His insights on playing by new rules, defining personal success, and avoiding regret rather than avoiding discomfort offer a complete framework for high-performers who want both peak performance and authentic fulfillment. Let's break through.

  • 04:01 - The Revolutionary Power of Discomfort in Personal Growth
  • 06:03 - Choosing Discomfort: The Proven Path to Authentic Confidence
  • 12:33 - Goal Setting Mastery: The Perfect Balance of Fear and Excitement
  • 17:50 - Playing by New Rules: How to Define Personal Success
  • 22:16 - Staying Aligned: The Critical Importance of Life Clarity
  • 30:01 - Avoiding Regret: The Real Choice Every High-Performer Faces

Connect with Brett here: bretteaton.com and on Instagram @bretteaton_

Pre-order "Uncomfortable Either Way" (releasing September 2025) 

To follow The Breakthrough Effect and connect with Jerrid: 

➤ INSTAGRAM @jerridsebesta 

➤ LINKEDIN @jerridsebesta 

➤ YOUTUBE @jerridsebesta 

➤ WEBSITE jerridsebesta.com

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