Episode 5: Building Authentic Connections in Business

Episode 5 - Building Authentic Connections in Business

With Guest: Sarah Weiss @onbrandbysarah

Episode Introduction

In this episode of The Business of Connection, Michal Kaye and Sarah Weiss explore the power of authentic relationships in business. They also discuss the importance of understanding love languages, acts of service, and how Vulnerability fosters meaningful connections.

This conversation covers:

✨ The role of community building and storytelling in networking

✨ Why market saturation is a myth & how to stand out

✨ The mindset shift from “selling” to “serving”

✨ How consistent marketing and authenticity fuel business growth

Suppose you’ve ever struggled with engagement, visibility, or making meaningful connections in your business. In that case, this episode is packed with actionable insights to help you build trust, attract the right clients, and show up confidently online!

Meet Your Host: Michal Kaye

Michal Kaye is a business mindset coach helping creative entrepreneurs grow Authenticityooted in Authenticity, confidence, and sustainability. She empowers solopreneurs to embrace their unique voices, overcome self-doubt, and build a brand that feels aligned and profitable.

📲Follow Michal for more business growth strategies:

• Instagram:⁠@itsmichalkaye⁠

• TikTok:⁠@itsmichalkaye⁠

• Website:⁠www.michalkaye.com⁠

Meet Our Guest: Sarah Weiss

Sarah Weiss is a marketing strategist helping business owners create strong, on-brand messaging that builds trust and connection. She believes in the power of storytelling and community to drive success and engagement in the online space.

📲Connect with Sarah:

• Instagram:@onbrandbysarah

• Tiktok:@onbarandbysarah

• Website:Sarah’s Resources

Key Takeaways from This Episode

✅ Building authentic connections is essential for business success

✅ Understanding love languages can enhance client relationships

✅ Acts of service have a significant impact on audience loyalty

✅ Community building is crucial for networking and support

✅ Vulnerability fosters deeper, more meaningful relationships

✅ Sharing personal stories strengthens your brand’s trust factor

✅ Broadcast channels can be powerful tools for engagement

✅ Market saturation is a myth—your uniqueness sets you apart

✅ Consistent marketing is the key tAuthenticitylevant

✅ Authenticity is your greatest asset in business and content creation

Episode Chapters & Time Stamps

Foundations of Connection & Community

00:00 - Introduction to Building Authentic Connections

03:43 - Understanding Love Languages in Business

06:22 - The Importance of Community and Networking

The Role of Storytelling & Authenticity

08:50 - Vulnerability and Authenticity in Content Creation

11:54 - Building Relationships Through Personal Sharing

14:29 - Broadcast Channels and Community Engagement

Selling, Marketing & Overcoming Barriers

16:59 - Navigating Saturation in the Online Space

19:35 - Selling as Serving: The Mindset Shift

22:16 - Transforming Supporters into Buyers

24:44 - Overcoming Fear in Launching New Offers

27:01 - Overcoming Mental Barriers in Entrepreneurship

Business Growth Strategies

30:11 - Navigating Social Media Platforms for Business Growth

33:33 - Content Repurposing Strategies for Maximum Reach

40:27 - The Importance of Relationships in Business

Wrapping Up & Final Insights

42:21 - Embracing Authenticity and Flexibility in Business

43:49 - Introduction to the Business of Connection

44:26 - Building Strong Relationships for Business Success

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