Episode 6: The Power of Human Connection: Community as a Business Growth Tool

The Power of Human Connection: Community as a Business Growth Tool

With Guest: Maayan Gordon

In this rich and thought-provoking conversation, Michal Kaye sits down with community-building expert Maayan Gordon to explore the powerful intersection of relationships, entrepreneurship, and organic growth.

Maayan is a 6x founder with a following of over 2 million across social media. With more than a decade of experience in marketing strategy, business development, and customer experience, she empowers creators, entrepreneurs, and thought leaders to scale their revenue and impact through community.

Together, they unpack the nuances of love languages in business, the lessons learned from failure, and how authentic community building can become a superpower for entrepreneurs. Maayan shares what truly defines a community (hint: it’s more than just an audience), the science behind why communities thrive, and how a small, engaged group can yield exponential results.

Michal and Maayan also dive into:

• ✅ It’s all about relationships—business and personal.

  ✅ Growth happens when we learn from each other.

  ✅ Feeling appreciated is relationship-dependent.

  ✅ Failures are simply lessons, not setbacks.

  ✅ Community building is a major business superpower.

  ✅ A true community connects people, not just products.

  ✅ Focus on delivering one high-value thing when starting.

  ✅ You must care deeply about the people you serve.

  ✅ Communities require time, energy, and purpose, not automation.

  ✅ Small, committed groups can create massive momentum.

  ✅ Paid communities can foster stronger accountability and engagement.

Whether you’re building your first online space or already managing an engaged group, this episode is packed with actionable wisdom and mindset shifts that will help you create more impact through community.

Episode Chapters & Time Stamps

02:48 – Understanding Love Languages in Business

06:03 – Embracing Change and Learning from Failure

09:12 – The Journey to Community Building

12:03 – Defining Community and Common Mistakes

14:59 – The Importance of Serving Others

17:57 – Initial Steps to Building a Community

21:11 – Creating Value in Community

23:46 – Audience vs. Community

26:55 – The Role of Payment in Community Engagement

32:47 – Encouraging Organic Community Engagement

41:25 – The Science of Community Building

46:20 – Community as a Business Growth Tool

58:15 – Embracing Challenges for Future Success

📲 Connect with Maayan:

Website: Maayangordon.com

LinkedIn

📲 Follow Michal for more insights on business & personal growth:

• Instagram: @itsmichalkaye

• TikTok: @itsmichalkaye

• Website: www.michalkaye.com

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✨ Business is all about relationships, so let’s build meaningful connections together!