Ep8 - Sam Anderson on True Wealth: Media, Mentorship & Momentum - The Carnivore Entrepreneur Show

Episode Transcript
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Unknown (00:00):
To me, like entrepreneurship is a sport, and

(00:02):
if you're not training for it,you're not going to last too
long, meat, muscles, mindset andmoney. My mindset and money,
okay, I like those. I mean,money is what makes the world go
around say, you know, money'sevil and all these sorts of
things. They're full of crap ifyou don't have money, money is
just a tool to be able to livethe life and do things if you
want to do. And also, I thinkit's selfish not to go out and

(00:26):
want to create wealth.

KG SHORT STAY (00:27):
I've been getting up at 330 because I've got quite
a lot of stuff to get to getdone. I'm finalising my book,
healthy body, healthy mind and ahealthy bank account. And I
don't think you can have truewealth without having all three
of those. Robin Williams, youknow Robin Williams. He had

(00:48):
loads of money and made everyoneelse feel happy, but he up here
was was all messed up.
This is an interview episode,and we have a special guest with
us today. I won't, I won'tintroduce him for you. His

(01:10):
name's Sam, so I'll let, I'llpass it over to you, Sam, to
introduce yourself and giveeveryone a little bit of an
intro to who you

Unknown (01:17):
are. Yeah, for sure, man, first off, appreciate you
having me on all the way, comingall the way from the States. I
know we're across the pond fromeach other, but yeah, my name is
Sam Anderson. I'm a serialentrepreneur here and the
Richmond, Virginia area. I'veowned and operated several
businesses, founded, co founded.
My main focuses right now areEnzo media firm, or full

(01:38):
production media firm that thatfocuses on video marketing,
social media management,photography, graphic design,
podcast production and DroneServices. Outside of that, I'm
also an investor in terms ofreal estate, also a public
speaker under my mrpreneurbrand, and I also do some one on

(01:58):
one coaching with entrepreneursthat are just getting

started. Wow, you definitely are a serial
entrepreneur.

Unknown (02:10):
I'm an entrepreneur with ADHD,

excellent. Most entrepreneurs are, I think, I
think I've got a little bit ofthat. So yeah, you'll need to
be. But yeah, cool. Um, soagain, thank you for coming on.
So I asked this question, or I'mgoing to ask this question to
everyone coming on. So thecarnivore entrepreneur suggests
a couple things. It suggeststhat you like meat muscles,

(02:36):
mindset and money. Can you justgive me a little bit of or give
everyone a little bit of a briefas to why you're qualified to be
a carnivore entrepreneur. Well,it

Unknown (02:46):
sounds like you're just trying to interview real men,
and I will qualify myself as areal man. Okay, I like meat,
yes. Like a good burgers are mything. Like, not as big of a
daily, but I love a goodcheeseburger then the muscle
piece. Like, I'm addicted to thegym. I'm normally up by 5am

(03:09):
every day. Actually, I've

seen a lot of your videos, man, you're looking
good. Yeah, I'm trying, bro. So

Unknown (03:14):
I get up about 445 in the morning. I've recently just
started getting up a little bitearlier at the gym for an hour.
To me, like, entrepreneurship isa sport, and if you're not
training for it, you're notgoing to last too long. Like
I've I've had mentors over theyears that were multi
millionaires, but they wereextremely out of shape. And it's
like, if you have all thiswealth, but you can't fully

(03:36):
enjoy it because of your health,and what's the point? Also, I
think your why changes once youstart to have a family. So
having a wife and two kids like,you know, before we used to go
to the gym just get a six packand look sexy for the women to
pick up at bars. Now it's like,I don't want to be a hunchback
once my kid graduates highschool. I want to be able to run
around with them and do all thethings that I need to do. So I
want to be picking up my kids.
And they're like, is that yourgrandpa or your dad? Like, so we

(03:58):
want to keep that tighten inshape. What was the third
element? Education,

meat, muscles, mindset and money. My mindset
and

Unknown (04:09):
money. Okay, I like those. So, yeah, mindset. I'm
real big on keeping a hardcorefocus on that. I'm not one of
these type of people that I needa cheerleader hyping me up all
the time, like I'm selfmotivated, it doesn't take much
to get me out to bed in themorning and get rolling. I tell
people all the time that Mondaysare my favourite day of the
week. For most people, Friday istheir favourite day week. I love

(04:31):
Monday because I get I get toget back to the office and start
grading again, and then money. Imean, money is what makes the
world go round. Say, you know,money's evil and all these sorts
of things, they're full of crapif you don't have money, money
is just a tool to be able tolive the life and do things that
you want to do. And also, Ithink it's selfish not to go out

(04:51):
and want to create wealth,because think of the amount of
people that you can assist whenyou have that ability to do so,
when you're worried and. Out.
You know, just keeping thelights on and things like that,
it's hard to give back toothers, but when you're in a
wealth mindset and you have thatabundance, you're able to go out
and do things for others and beable to give them a hand up as
well, too.

Yeah, awesome, man. You are literally singing
from the same place that I am.
You know, when you say about thetime you get up in the morning.
You know, I'm a 424 30 kind ofguy. Actually, for the last
couple days, I've been gettingup at 330 because I've got quite
a lot of stuff to get to getdone. I'm finalising my book.

Unknown (05:34):
What time do you go to bed? If you get up at 330 What
time do you go to bed?

Well, when I get up at 430 I go to bed at 930 but
last night, I went to bed at 830

Unknown (05:44):
See, that's, that's the hard part for me, is going to
bed, yeah, because my brain isstill going. I'm watching
YouTube videos like, it's hard.
So I'll normally go to bed like1030 11 o'clock, and getting up
at 445 I need, wow, I need tocut that out.

Well, sleep.
Sleep's really important. Andyou know, when you're saying
about how you want to havestrength, you know, to be able
to play with the kids untilyou're, you know, you're old, or
whatever, your grandkids, andthat's a massive thing for me.
And you mentioned that you'vebeen mentored by, you know, sit
like people that are multimillionaires, that were, you
know, overweight or, you know,unhealthy, that that to me,

(06:21):
isn't, isn't wealth. For me,wealth is having a healthy body,
healthy mind and a healthy bankaccount. And I don't think you
can have true wealth withouthaving all three of those, you
know. So like, and this iswhere, you know, I believe in

(06:43):
having that holistic, holisticapproach to things like, like
you were saying, you know, ityou can't money is an enabler.
Like, how can, if you had agreat body and a great mind, you
can't enjoy yourself if you'rehomeless, right? You know, and
if you've got loads of money,but your mind's all fucked up,

(07:03):
you can't, you can't enjoyyourself as well. You know,
there's that story of, you knowRobin Williams. You know Robin
Williams, he, he had loads ofmoney and made everyone else
feel happy, but he up here was,was all messed up, and that's
why I ended up committingsuicide. So the

Unknown (07:23):
other component I'd add to that is the spiritual
element, too. I think, you know,health in your body, health in
your finance, health in youryour spiritual life. Now, I love
Jesus, but I cuss too, so Idon't want anybody when I
started dropping F bombs on thispodcast, like I thought he was a
Christian. You got. That's

why, that's why I said the F word give you.

Unknown (07:46):
But having that bat like just knowing that there is
a higher power, and having thatanchor, like it helps centre
you. And I don't care whatreligion you are, whether you're
Islamic, you're Christian,you're Catholic, you're Jewish,
whatever it is, all of theseteachings. They all have the
same core foundations. And, youknow, we spend so much time

(08:06):
reading all these businessbooks, entrepreneur, financial
intelligence, all thesedifferent things, when all the
cheat codes are in these booksthat are 1000s of years old,
like, yeah, the Bible, theQuran, like, all these different
things tell you how to buildwealth, and a lot of people just
don't want to hear because ofwhat's layered around it. But
I'm telling you, man, like, onceI got serious about my spiritual

(08:29):
life, and I grew up in thechurch, like my dad had been a
pastor since the day, I wasokay, but I got off of college.
Man, I got real silly. Butcoming coming back to that now
and still being grounded, like,I don't think it's like a one
size fits all, that you have todo these things to be a
Christian, or have, you know,spiritual faith. I think it's

(08:50):
another component of who youbuild on. Because if you, if you
ground yourself in theseprinciples, you're going to
treat people right. You're goingto treat yourself right. Biggest
thing, I think somebody thattruly has belief in a spiritual
you're taking care of your bodybecause you realise it's a
vessel and a tool that was justgiven to you for a little body
is

your temple, right? Yep. So, yeah, no,
definitely on the same page withyou on that one. And I think, I
think there's a lot ofsimilarities to how we how we
approach things, because I waswasn't brought up in the church,
but I was a born again Christianwhen I was 18 years old, and

(09:30):
realised that there's a lot oftruth in in lots of different
religion, but what made me breakaway from that was their whole
grasp on wanting me to do thingstheir way. And the other thing
that I believe in is I believethat there's truth in
everything. So there's truth inevery religion. There's truth in

(09:50):
everything that's ever written.
But at the end of the day, youhave to decide your truth from
it. So you take all the truththat's. Out there, and you
decide what is the truth foryou, and, you know, and that's,
that's what I've hung my hat on.
And I do believe there's ahigher power out there, but I
don't hang my hat on a specificreligion anymore. I hang on.

(10:14):
Hang my hat on my beliefs andwhat I want to, you know, go
about my life in, you know,living, which I think is the
most important thing. So cool.
So we spoke a little bit beforethe interview, and you mentioned
that you you quit college, butyou didn't stop educating. Can

(10:37):
you give us your sort of view onwhat people would say in terms
of people that wanted to dropout of college and do something
else? All

Unknown (10:54):
right, I'm gonna piss a lot of people off with this. I
got a real problem with highereducation. All right, that
system is so antiquated, yeah,it makes no sense whatsoever to
me. So there are a fewprofessions where I feel like,
if this is what you want topursue, you college is a step,
stepping stone to that finishline. So like, if you want to be

(11:16):
a doctor, I don't want my doctorbe cascaded on YouTube. You need
to go to college. You need to goto medical school, yeah, if you
want to be an attorney, be anattorney, and I've actually come
back on this, you don't have togo to college to be an attorney.
All you have to do is pass thebar. Now, passing the bar would
be interesting, yeah, passingthe bar would be very difficult
without knowing the school. Butyou look at that show like suits
like that guy, oh, shoot, yeah,yeah. And he was able to

(11:39):
memorise everything in theselegal books, and ultimately
train himself to be be anattorney. The biggest thing I
got from college and universityis the relationships, the
networking, because youliterally have this one location
where all these people fromdifferent parts of the country,
different parts of the world,are all coming to one place and
living together. So the firstfour businesses I started, all

(12:04):
of my business partners werepeople that I met in college. So
to me, the bill that I paid forthat tuition was the
relationships. So my kids arevery young. They're five. My
daughter's five. My son's aboutto be four, and I constantly
think about this in terms of,like, what things will look like
for them when they get to thatpoint. To that point, and what
I'll do as a parent. So me andmy wife haven't talked about

(12:26):
this greatly in depth, buthere's my philosophy, if you
have no idea what you want to doand you want to go to college or
university to find yourselfcool, I'm with it. Dad knows
what he's doing. I'm gettingthings right. I'll pay for the
first two years for you to go toschool and find yourself, but
the main things I'm going to belooking for is keep your grades
somewhat respectful, enjoyyourself and network more than

(12:50):
anything, create thoserelationships after two years,
if you have no idea what youwant to do, you're either
footing the bill for the lasttwo years, or you need to come
home and find a job or start abusiness or whatever it is like,
but you need to figure out yournext path. Don't just sit there,
because I believe 75% of thejobs in the world right now do
not require a college degree.
Now, a lot of those require acertification, but they don't

(13:13):
require a college degree.
They're only 25% of the jobs inthe marketplace right now that
require a degree. So that wholesystem is antiquated in terms of
how people view that. I thinkthe perspective is changing. I
think back when you and I wereprobably growing up, you were a
loser if you didn't go tocollege, like man, you're a bum.

(13:33):
You're doing nothing with yourlife. Now, I mean, I would
encourage you, know you can gobe a plumber, electrician, or
whatever. You can start out thegate making $70,000 a year if
you can find a trade. And I justinterviewed a guy on my podcast
yesterday. He's an electrician,and he was able to get his
education through working withother companies. So he wasn't

(13:58):
making that much money, but hewas assisting these
electricians, these HVAC guys,and once he got the skill set
up, he moved on to anotherbusiness that could teach him
something else. So he rinsed andrepeated this for about five
years. Every year he changed hisjob just to learn something
different. But he wasn't goinginto debt trying to get an
education on this. He wasactually making money and
getting the skill set that heneeded now in terms of

(14:19):
continually educating yourselfif you feel so we'll take myself
as an example. I work in themarketing space. If I relied on
the information that I got fiveyears ago, I'm not going to stay
in business. Social mediaconstantly changes monthly, if
not weekly. Video marketingtechniques constantly change.

(14:40):
Podcasting is on the rise, likeknowing the trends and things
that are taking place, clientsaren't going to spend their
dollars with my organisation ifwe're not up to speed and
getting them the proper results.
So I think education is a bigthing. Every single time I get
in the car, I'm I'm over theDrake and Kendrick Lamar beef,
and listen to all that crap,like when I get in my car. I've
made my car a mobile University.

(15:02):
I made the list of my cast oraudio

book speaking my language. Again, you

Unknown (15:07):
have to constantly feed this stuff into your brain,
because I think when I gotstarted early, I was literally
there was a time last year andthis is going to happen. As an
entrepreneur, you're gettingthese funks where it's just like
everybody thinks our life issweet. We're our own boss. We
call the shots. Blah, blah,blah, no, when I quit working
for somebody else, I gave up oneboss to take on hundreds of

(15:27):
bosses which are now my clients.
So there was a time last year Iwas just getting burnt out, man.
And as an entrepreneur, thereare periods where you will get
burnt out, and I was just wakingup with no motivation, which to
me, freaked me the hell out,because I'm a very energised,
motivated person, like, like Isaid earlier, I don't need
anybody to hype me up. So I justgot in this funk for like, I
didn't even feel like doing thisanymore. I was like, Man, am I

(15:49):
at the point where I'm ready tosell this business? And I sat
myself down on the couch, Isearched on YouTube entrepreneur
motivation, and I justpummelling my head with
information, motivationalcontent. For two straight hours
after that, I woke up the nextmorning, I was good to go. So
I'm not real big on the rah rahstuff. I don't need a lot of
motivational content, but thereare periods where I need to feed

(16:10):
my mind on that stuff. And thenlooking at things like financial
literacy, like these are thingsthat are not taught in the
school system. My parents didn'tgive me any lessons on money
they told me to save. Butoutside of that, we never talked
about stock market, we nevertalked about credit card debt,
we never talked about businessloans, we never discussed any of
this stuff. So I had to go outand seek this information on my

(16:31):
own, and two ways that Iprimarily get information. One,
well now. Two, I guess we canbreak it down these categories,
either by reading or audio. Sothe podcast, the audio books,
are actually sitting down andreading a physical reading book,
and two, the circle you keeparound you, I roll with guys who
are smarter than me in otherareas. Now I may be smarter than

(16:51):
them when it comes to marketingand business development, all
these other things, but likeliterally, my best friend is
also my financial advisor, so meand him jump on a phone call
probably three to four times aweek, just chopping it up. But
we're always talking about thestock market business
development. We're figuring outwhat conference we're going to
go to next. He's connected mewith potential clients. I'm

(17:11):
doing the same for him, and it'slike when you build a tribe of
people like that around you, theeducation never stops, and
you're putting yourself anenvironment where you're forced
to educate yourself, because ifyou're rolling with that calibre
of people, and you start to slowdown for a minute, they're not
going to drag you along. Youeither got to keep pace or
they're going to let you fallbehind. So I think educating
yourself, getting theinformation constantly, not not

(17:34):
on a monthly or yearly basis,but on a daily basis.

Yeah, no, absolutely. And again, the who
you surround yourself with is amassive, a massive thing as
well. You know, it's amazing. Ithink I heard it from Jim Rohn
originally. If you're not happywhere where you are, look at the
five people around you. Yeah,you know that you're closest to

(18:01):
and actually such a difference.
Oh, man. Well, I within, withintwo years of leaving my hometown
and my ex wife, I became anentrepreneur, you know? And I
was 34 at the time, and withintwo years, I became an
entrepreneur. I hadn't quit myjob until, you know, a couple

(18:22):
years after that, but I'dstarted up the business, and I
was on that journey and educatedmyself on that education, sorry

Unknown (18:32):
on that note too. Like, here's one thing I've been
telling people, often, one ofthe most important decisions you
make as an entrepreneur is whoyou decide to spend the rest of

your life with that's the person you surround
yourself with the most, right?
Yes, so like,

Unknown (18:46):
my wife is complete opposite. She could not stomach
a half a day of being anentrepreneur. Like she likes
things organised. She's a stayat home mom. Now that was her,
that was one of her dreams. Butliterally, I got this lesson
from a mentor early on in life.
I was probably like 19 yearsold, and he told me to sit down
and write a list. Don't keep itup here. Write a list of all the

(19:07):
things you are looking for in aspouse. And you got to get past
the superficial piece of life.
She needs to be hot, you got tohave long hair. You can have
some of that in there, but yougot to dig a lot deeper. Like my
list was probably 48 things longin terms of what I was looking
for in a partner. And what thatlist does for you, it is not,

(19:32):
it's not necessarily aboutidentifying that person. Part of
it is, the other piece is, let'ssay on that list you put I don't
want my spouse to be a smoker.
Well, you can't be smoking twocartons of cigarettes a day and
then expect the person thatyou're going to be with to not
be a smoker. Or you can't say,hey, I want the person I'm going
to be with to have a six packand you're eating Oreos laying
on the couch every single night.

(19:53):
It doesn't work out like that.
So when you write out that list,it helps you identify the type
of person that you have to be inorder to attract. That type of
person into your life. And alsothe second part of that is a lot
of times, I think, the rightopportunities the right people
come into our lives, but we'renot in a headspace to recognise
when the right opportunities andthe right people have come
along. So when you're able toidentify these things, if I

(20:14):
didn't write that list and mywife hit like, 46 out of the 48
things I had on that list, Iwouldn't have been able to
identify her once she came intomy life had I not written that
list out. And I think you canequate that to different areas
of your business or your life,whether it's business, your
personal life, whatever it is,writing lists is such a game

(20:35):
changer. And people like, Oh no,I got it up here. Like, that's
antiquated. Like, I'm notwriting things down old school.
I'm telling you somethinghappens between the mental the
spiritual. When you physicallywrite things out, the universe
just kind of opens up and says,Okay, this is what you're
looking for. You've identifiedit. We're going to start to
create a path to make thathappen. So I think writing these

(20:57):
things out is extremelyimportant.

Yeah, absolutely, do you? Do you journal? I

Unknown (21:06):
do not, and that was something I was reading up on
the other day. Actually, I wasat a conference last week, and a
young lady, extremelysuccessful, got a copy of her
book while she was while she wasat the conference. I immediately
jumped into her book, and one ofthe first thing she said in the
book was that that's part of hermorning routine. Is journaling
for me, it's and now I thinkback I used to have a journal

(21:28):
when I was younger, like 12 or13. I used to journal every
single day, okay, but alsorecognise where my strengths
lie. So I put a tonne of contentout on social media. I'm a much
better speaker than I am awriter. So writing frustrates me
to a certain degree, but I cantake that same thought, turn on
a video camera and spew that offbetter than most people could,

(21:51):
and I think that's an importantnote. People need to figure out
what their strength is like.
Yeah, video content may be greatfor your brand and the different
things you're doing, but ifthat's not your strength, don't
lean that way, like there'sstill major platforms like
Reddit, medium, places likethat, where people are blogging,
writing these long articles.
Even LinkedIn, you can writethese long blog posts if that's

(22:11):
where your strength lies. Gothat way. But journaling is
something that I'm currentlyconsidering.

I mean, I've been, I've been journaling for
three years now properly, whereI keep it simple, you know, just
few things in the morning, fewthings in the evening, just to
set up and end off the day. AndI was reflecting back on my
journey journaling when I waswriting my book, and the year

(22:39):
that I started journaling wasthe first year that we turned
over seven figures as abusiness. So our crazy, right,
like, and it was something thatjust tweaked in I think
actually, Kay bought me a bookbecause she saw me starting to

(22:59):
do journaling, and she thought,Oh, she'll find me a journal.
And she found me this amazingjournal, and I've been doing it
ever since, and I've not reallymissed the day so that that's
been a massive thing for meabout just

Unknown (23:11):
the consistency of doing something every day, like,
oh yeah, whether it's the gym orwriting or going for what like,
whatever it is, meditating,whatever it is, if you can get
consistent with something andhave that discipline, the way
you do one thing is the way youdo everything, and absolutely
the people that are successfulor the people that are reaching
their goals, that are findinghappiness, they're disciplined

(23:32):
in just about every area oftheir life. Because if I do
something like that on thisside, it has to convert to the
other areas of my life.

Yeah, no, totally, totally. And you
mentioned something aboutwriting down a list of what you
wanted in your partner. And Ithink, I think I sort of did
that when, when I left my exwife, but I met Kay virtually
straight away, so that that sortof didn't happen, that list

(24:02):
thing. But Kay asked me theother day, why do you love me?
And, man, why don't women askthose questions

Unknown (24:09):
like that, right? Yeah,

and it came to me, so I put it in my book, and
it probably, I thought it wasperfect answer, but I said, you
don't just love me for who I am.
Love me for who I'm becoming.
And I said that to her, and itmade me think, yeah, she doesn't

(24:34):
just love me for what I am atthe moment and doesn't want me
to change. She Loves Me forwhere I'm going and all the
mistakes that I'm going to makealong the way, and supports me
and pushes me to be that person.
Because Kay and I run, well, werun, run our businesses
together, and that's probablyone of the differences between

(24:55):
our relationship and some otherrelationships like. Yourself,
where stay at home mom and she'sjust not, you know, a motherly
person, like that's not, not herthing, like, we've got kids, but
she, she, she doesn't mother thekids, and it's amazing to see
her work, but we've got oppositepersonality types. So while I'm

(25:18):
the front facing person, likesaid, and she's more the
background, doing all theoperations, but yeah, I think
finding that right person,having people surround you and
continuously educating yourselfdaily, is is a huge point. I've
got, I've got a question. Get alittle bit deeper into your

(25:42):
story. Can you tell me when wasthe moment that you thought,
yeah, I want to be anentrepreneur. I want to run my
own business. What was that mademe

Unknown (25:55):
do it? I like that question. I like that question.
So I'm gonna give you a twoparter on this one. I fully
believe entrepreneurs are born.
They're not me. So you look atsomebody like to me, the goat of
basketball will always beMichael Jordan. So all you
LeBron, yes.
Nice to the side.

(26:16):
You look at a guy like MichaelJordan, God given like this guy
was literally born to play thegame of basketball. Now, he took
that talent and he worked harderthan anybody else ever had to
craft his gift, but you couldput me in the gym for 15 hours a
day. Ain't no way in the worldI'm making it to the NBA. Man,
it just ain't happening. I'msorry. And I feel

(26:38):
entrepreneurship is that waytoo, where it's like it's just
having the stomach for this man,because it is a up and down
roller coaster ride, like it'sthe moment you feel you're on
top of the mountain and you'rethe most badass entrepreneur
that ever existed. You getpunched in the gut and that that
client leads you or your teamscrews up something majorly, or

(27:03):
something happens, somebody'stalking bad about you behind
your back, and now it's gettingaround town, whatever it is, you
have to have a stomach for this.
So I think it was a combinationof things. In terms of, I
remember doing an exercise inmiddle school, and they asked us
what we wanted to be when wegrew up. I mean, a lot of kids
are saying, firefighter, this,that or the other. I still

(27:23):
remember this like it wasyesterday. The thing I said is,
I don't know exactly what I wantto be, but I know I want to
dress nice and I know I want towork with computers. Those are
the only two things that I knew,which is ultimately coming to
fruition. But I think it's, uh,the string of actually, no, I
can, I can pinpoint for youexactly the book, which I don't

(27:44):
rock with this dude as much. ButI think this book is a great
foundation, Rich Dad, Poor Dad,by Robert Kiyosaki, okay, yeah,
cool. I read that book, and itwas like, I've been seeing the
world in black and white mywhole life, and then all of a
sudden I could see in colour forthe first time. I was like,
wait, hold up. They're everydaypeople owning their own business

(28:05):
and doing X, Y and Z, andthey're living these lifestyles,
like they don't have to go clockin and out and ask their boss to
go pee or when they can eat. Andlike, there's little stuff like
that where I'm like, I gotta askanother grow man, like, what if
I'm not hungry at 12 o'clock?
What if I want to eat lunch at130 I gotta go on your schedule,
like I can't do just didn't sitright with me. But that book was

(28:27):
the moment. It confirmedeverything for me, like, yeah, I
was put on this earth to be anentrepreneur, and that book kind
of opened my eyes. And this isat a time where I did not read,
like, you have to put a gun inmy head to force me to read a
book. But a mentor gave me thatbook, and he said, Man, you need
to read this. It's going tochange your life. And things
were never the same for me afterI read that book.

Awesome, awesome.
Yeah, I just, for some reason,for me, I just always wanted to
be the boss.

Unknown (28:59):
It costs to be the boss. I'll say that. Yeah,

right. And, and, I think you're right. I think
people are born to be certainthings, but you've got to work
at it. Like you don't want to goto the grave with stuff that you
haven't realised. And you, ifyou want to be anything,
whatever you are supposed to be,you've got to work hard at it. I
mean, look at someone like, youknow, Cristiano Ronaldo or

(29:24):
Lionel Messi. You know, theythey're born with the talent,
but if they didn't work as hardas they work, they never would
have realised that talent andthe most

Unknown (29:33):
expensive real estate in the world is a graveyard,
because so many people go sixfeet under with their name still
buried.

Yeah, no, absolutely. I remember a quote
from some I can't remember whereit was, but it was, Die empty,
you know, get everything out,

Unknown (29:47):
yeah, before I want this tape doing already when I
go, man, yeah,

yeah, so, yeah, no, that's cool. Man, it's nice
to hear others perspective, andI think not everyone's. Built to
be an entrepreneur, right?
Everyone in this world was anentrepreneur. Nothing would ever
happen.

Unknown (30:05):
No. And I want to say this too, because I feel like
entrepreneurship is kind of likepushed on a lot of people. Look,
if you're not built forentrepreneurship, that's okay.
I'm more concerned with peoplefinding what's going to fulfil
them in life. So you may be agreat graphic designer, but
owning a graphic design businessis going to be a nightmare for

(30:27):
you. There's nothing wrong withgoing to work for somebody else
that gives you the flexibilityto be creative. A lot of people
need that structure that's justkind of given to them. Not
everybody's brain operates thesame way. But to your point, if
everybody was an entrepreneur,the world's economy could not
survive. Like, there has to bepeople that work. Some people
and sometimes I have envied myemployees. Sometimes where it's

(30:49):
like, Man, I wish I could justleave here at five o'clock and
completely block all this out ofmy head and just go do whatever
like I can, like I cannot turnthis off. Like I can't vacation
for more than three days at atime because I get stir crazy.
I'm like, there's stuff I needto be doing, like, because I
feel like, while I'm resting,there's another guy coming from
my cramp, so I always gotta beon it. That's not to say don't

(31:10):
take time spend with yourfriends and family, enjoy
yourself, blah, blah, blah, allthat kind of stuff. I find time
for that, but it's, it's justknowing that, like, I just can't
shut this off, like it doesn'tstop. So you

also love what you do, right? Absolutely, and
you almost don't feel likeyou're working when you work.
That's why you look forward toMondays. Yeah,

Unknown (31:30):
this is this office is my happy place. Like a lot of
people, can't wait to get homefrom work. I can't wait to leave
home and get to work. And that'sno thing against my kids or my
wife or anything like that. Thisis what I was born to do. And
once you've identified yourpurpose in this earth and why
you are here, man, that's ahunger that nothing else can

(31:52):
fill. Like either you're doingwhat you love, and you know
you're fulfilled, and it givesyou peace too, like, you know,
through my early 20s and and youknow, navigating all that,
trying to figure out who I amand what I want to do, like,
that's a tough time, like, notknowing exactly where you're
supposed to fit in, but thatmoment where you realise, no,

(32:12):
that's what I'm supposed to do,and you have something to work
after. Yeah,

interesting. On purpose. I had this thought the
other day, and I wrote it downbecause it it was quite it was
quite profound. Everyone talksabout finding your purpose, but
I believe that you're born witha purpose. Yeah? So I thought
it's not really something thatyou find it's something that you

(32:39):
allow to come through. Yeah, itfinds you. It finds you. It's
already there. You just have tolet it come through and and be,
you know, be susceptible toseeing it and hearing it and
being part of it, because it'salready there. Like Michael
Jordan, born to be a basketballplayer. Christiana Ronaldo, born

(33:01):
to be a soccer player, right? Wewere born to be entrepreneurs
and born to help people. Becauseit sounds like you have that
passion to help people as well.
Oh, absolutely no.

Unknown (33:12):
I think that and that passion piece too. I think
sometimes that can be a littlebullshit, because I've seen a
lot of people follow theirpassion and go, bro, like
understanding what your truepurpose is. Like running a
business, it's it's not alwaysfun. Like, I'm looking around
and there's like, stuff I got todo with my taxes, and I got to

(33:35):
do this stuff with payroll, andit's like, this documentation I
gotta get off and writing upcontracts. Like, I don't want to
do this shit like this, not thefun part of my job, but it gets
me to the end goal that fulfilsmy purpose. So you may,
ultimately, you know, you mayhave wanderlust and just want to
travel the world. You may be ina field or doing something

(33:56):
that's lucrative, making you alot of money, that you don't
necessarily get all that excitedabout, but it fulfils you in
another way. So I don't thinkpeople should just immediately
go after their passion. Yeah,find out what you're interested
in a lane that works for you. Ithink, find the most lucrative
way of doing that. Because Iknow guys who own like trash
removal companies, Dirty Jobs,who wakes up one morning saying,

(34:19):
I want to be a garbage man,probably nobody, but the cash
flow This dude has isridiculous. And he vacations
like nobody else. He lives alifestyle like nobody else. He's
fully in control of his time,and he's able to take the income
that he's making there and makethe investments that are making
the money while he sleeps. So Icaution people like when you're

(34:42):
when you're chasing yourpassion. Let's go back to
basketball. You may bepassionate about basketball, but
you ain't built like that. Youmay be five, five and 190
pounds. You ain't running up anddown nobody's court, right? But
guess what? Yeah, there are atonne of other job the NBA
employs way more people in theback office than they. Do that
are on the court like you maywork in marketing. You may work

(35:03):
in recruiting, like they're all.
You may work with, you know, anequipment manager, whatever it
is. You can be around the sportall day, every day, but
basketball may be your passion,but it may be adjacent, and
you're still able to work inthat space.

That's the thing.
That's why, you know, I'mtalking about living life on
your terms, because sometimesyou need to have a boring
fucking business on the side, orinvestments that allow you to do
the shit that you want to

Unknown (35:36):
do right. 1,000% you know your passion isn't

making you any money you need, something that
makes you money so that you cando that passion?

Unknown (35:45):
Yep, most majority of entrepreneurs, I know, if you
ask them this one simplequestion, hey, if your money, if
your business was making moneyhand over fist, and you didn't
have to be involved in it, wouldyou be at the office every
single day, eight hours a day?
Hell no, you're not gonna bedoing like, Dude, I love golf.
I'm dreaming of the day where Ican golf five days a week, right
there. There are otherbusinesses that I want to

(36:07):
pursue. Like, once this thinggets on autopilot, I'm on to the
next thing. Like, right now I'mjust curating my team to be able
to handle this and continuallygrow the business without my
presence here. To me, I don'treally have the business I want
until I can completely removemyself from it. Not only does it
maintain, but it continues togrow. Yeah, I think

you really touched on a good point there.
And after this, just touchquickly. We're going to move
quickly onto the body and yourhealth, healthy routines and
things like that. But you, youmentioned about how, oh, sorry,
I lost my trail

Unknown (36:47):
of thought, yeah, I do that all the time. After after
30 man, something starts tohappen up here. Yeah,

I know. Tell me about it. Tell me about it. You,
you were talking about, oh,yeah, that was it. So you want
to get your business onautopilot. And the trap that I
think people fall into is thatthey just want their business
running without them. But that'snot the trick. The trick is that
it needs to grow without them.
Because if your business isn'tgrowing, it's dying, yeah, and

(37:19):
that's where it's not onautopilot, because if it doesn't
grow, then it doesn't

Unknown (37:26):
continue absolutely 1,000%

so yeah, no.
Really good point on the on thegrowing aspects. I think a lot
of entrepreneurs miss that one,which is, I just need it running
without me. No, you need itgrowing, running and growing. So
just to sort of wrap things up,final subject, really, what you
So you mentioned about going tothe gym, getting up early. Talk
me through your routine, todate, routine to keep your body

(37:55):
sharp.

Unknown (37:57):
Yep. So number one, let me discuss why I go to the gym
so early. It ain't because Ienjoy it. I would much rather
roll over, knock that alarmclock off my nightstand and keep
getting keep snoozing. Anybodythat gets up that early in the
morning, we don't enjoy it. Iwant people to understand that,
but I enjoy the disciplineversion of myself better than I

(38:18):
do the undisciplined version.
Because, like I said, the wayyou do one thing is the way
you're going to do everything.
It's also the only time of daywhere I can completely do
something for me, 100%undisturbed, especially when you
have a wife and kids and you'rerunning a business, the phone is
ringing. There's always thingsbecause, like, if you're not

(38:39):
working, you're wondering ifyou're spending enough time with
your family. When I go to thegym, my wife and kids are still
in bed, so it doesn't matterthat I'm gone, because they're
not going to miss me anyway,because they're unconscious
right now at the moment. Sogetting that in first thing in
the morning. Number two, Ithink, just developing a routine
to have every single day. Iremember reading the study years

(39:01):
ago that it was like, it waslike, You're 49% to be 49% more
likely to be successful if youmake your bed every morning. And
it's not the bed piece of it,it's just the fact that you're
in a routine and you'redisciplined enough to do
something every single morning,like my wife makes the bed, and
we got like, 20 pillows on it,so she didn't even trust me to

(39:21):
make the bed. So I don't have toworry about that piece, but the
training part, so I'll say thisis a good nugget in this. So a
friend of mine, I'm real big onbartering services. You know,
that's the way the economy ranyears and years ago, where
everybody wasn't taking $1 outof their wallet to pay for a
service. It was like, Hey,you're a blacksmith. You know,

(39:44):
I'm a I heard ghosts. You needgoat milk. I need a blacksmith.
Let's trade services. So I'mreal big on trading services.
Like, I haven't paid formaintenance on my vehicles in
the last five years. I have adeal with mechanic shop. We
manage a social media becausethey don't want anything to do
with it. And anytime I.
Something wrong with my vehicle.
I need a oil change, tirerotation. I bring it into him.
They take care of I never havepulled anything out of my

(40:05):
wallet. But the reason Imentioned that is because I have
a good friend. Actually, he'sbeen a business partner with me
on two different businesses. Heruns a staffing business, but
he's been working from home,like the last year and a half
with his business. So he waskind of getting stir crazy, but
he's real big into health andfitness, like this guy used to
be before I met him, he was,like, way overweight, and now
he's in phenomenal shape, soit's a passion of his. But he

(40:28):
also wanted to get outside. Sohe said, You know what, I'm
gonna go get certified. Hedidn't tell any of us about he
just went got a certification.
Once he got a certification, hehad us all up in group chat, and
said, Hey, guys, like, just gotmy certification as a trainer
and nutritionist, I need somehelp, like putting together my
programme. If any of you guysare interested, I'll put
together an eight week programmewith you, completely free. I

(40:49):
just need you guys to help mework out the kinks and get
feedback from you. I immediatelyresponded. Said, Oh yeah, man,
Sign me up. You're gonna be freetraining. You gonna get me
right? Let's go. I mean, I'vebeen, I've been on programme
with him for the lab. We justentered the fifth week of the
programme with him. But I mean,biggest thing is just like, keep
moving, dude. Like my wifealways makes these jokes because
we go to two separate gyms attwo separate times. Oh, wow.

(41:11):
Okay, yeah, she'll see, she'llsee some some thought in the
gym, like wearing all thisSkippy stuff, and she'll make
comments to me like, you betternot be checking all those girls
out when you're in the gym. AndI told her my honest response, I
get two shits about them girls.
I'm married. I don't give adamn. I'm looking at the old
guys in the gym that are insuper good shape. Oh, great. I'm

(41:33):
like, bro, how are you lookingbetter than me? I need the tips.
And they all say the same thing,dude, don't stop moving. He's
like, I started working out 15years ago, and I haven't stopped
since. And there have beenperiods in my life where, like,
I've gotten in the gym and I wasoff the gym and I was back in
the gym, off the gym, like,COVID screwed me up, and then my

(41:55):
wife was basically pregnantthroughout COVID. So it's like,
you don't want to be an asshole,and she's asking for Dairy
Queen. And I'm like, just goingto get it for her. Well, I got
it. Yeah, right. So, like, I'mgaining all this weight too, and
had to look in the mirror andget myself right. But yeah, I
mean, I'll do, I start withabout 20 minutes of cardio every
morning when I get in real bigon the weight training aspect. A
lot of people think, like, howyou drop fat is just doing more

(42:17):
cardio, not it's, it's theweight training piece, plus the
weight training gives youlongevity. So somebody told me
before I'm about to butcherthis, cardio is for your heart.
I can't now, I can't rememberwhat they said about the weight
training. Now you just,

you're on the you're on the right, you're on
the right. So, um, weighttraining, strength training, is
like an armour for your body,yes, and it's it protects you
against everything, and it alsoit helps your bones as well, and
the two things that deteriorateas you get older, your bones and
your muscles. So yeah, see, CVis for your heart and your

(42:55):
cardiac cardiac health andstrength is for your protection
and your longevity.

Unknown (43:00):
And I like getting the cardio in at the beginning,
because one thing I do everymorning, I go through and I look
through all my bank accounts. Ilook through all my investments.
First thing in the morning, Iwant to get an eyeball on where
I am financially. So that's abig thing that I started years
ago. I don't go to Instagramfirst. I go to my financial
apps. So while I'm on thetreadmill for 20 minutes, I'm

(43:22):
glancing through some emails,seeing if there's anything I
missed from yesterday. I'mchecking my financial
statements, all that stuff. Igot a podcast going while I'm
doing my cardio. I'll bump theheavy tunes once I get into the
weight training. But like forthe cardio piece, I just like to
listen to the podcast. I'm notdoing anything at a high
intensity level. But here's oneof the bigger reasons, too, yes,

(43:44):
we want health, for longevity tobe around, for our families to
perform well as entrepreneurs.
Someone I heard someone say thisyears ago, and it always stuck
with me, if you're in shape andyou're taking care of your body,
you're much more likely to getbusiness as an entrepreneur than
someone who is out of shape.
Yes, because people are lookingat you and saying, it's the
presentation. People are lookingat you and saying, Man, I can

(44:07):
see that guy obviously takescare of his health and he takes
care of his body. So if he'sgiven that much attention to
detail to himself on a dailybasis, I know he's going to
handle my account with care. Ifyou sit me next to a guy and
we're both pitching the sameservices, and the guy next to me
is 150 pounds overweight, andI'm in the shape that I'm in.
Who do you think's

gonna get in the business? Well, in my book,
there's three things that youneed for a healthy body, and
they're the same three thingsthat you need for business, and
that's discipline, consistencyand delayed gratification. If
you can, if you can master thosethree things, not only will you
have a healthy body, but youwill have a healthy bank account

Unknown (44:52):
as well, 1,000% 1,000% and it gives you, I mean, that
peace of mind. I mean whenyou're funny, and I'm not saying
I'm at a level financing. Towhere, like, I got fuck you
money or anything like that. Iain't there yet, but I remember
the days where I had to, like,scrub through my car and try to
find some loose change to putgas in the tank. Like, we gotta
worry about that. Like, I wasthinking the other day I

(45:12):
wouldn't fill up my tank. Iremember I used to, every single
time I go to the gas station, Ihave to pull up my bank account
to see how much money I had. Myaccountant, yeah, with the car.
And now just the simple factthat I can go to the gas
station, pull that pump out andjust fill my car all the way up,
and don't even have to thinkabout it, dude, that's a
blessing. So like, when you canreach those pinnacles in your

(45:33):
life, or like, the little thingsdon't matter as much. Like, now
the money decisions we make arefor big things. Like, are we
going to buy this car? Are wegoing to buy this investment
property? Are we going to sendour kids to private school? Like
the options, the the problemsdon't stop. In terms of
financial there's always goingto be something you need to pay
for, invest in, whatever thecase is, but getting rid of

(45:53):
those smaller problems to beable to tackle the bigger things
when you're in the right stateof mind, mentally, physically
and financially, dude, life isjust way better. Like people who
say money doesn't bring youhappiness, they're full of shit.
Dude, I ain't never seen nobodyfrowning on a jet ski. I'm in my
happiest place, and it costsmoney to be on that jet ski.

Yeah. No, too, right, yeah. I totally believe
in everything that you've justsaid and and actually, you know,
if you can, if you can gothrough life with enough money
that you don't have to worryabout the small shit, like your
fuel, your groceries, the littlethings that you buy on Amazon.

(46:34):
Like, you know, it's nice toknow that I can go on Amazon and
buy something for 30 pounds or$30 and and not have to look at
my bank account to know whetherit's in there. And what people
don't realise is there are,there are lots of other people
out there that do have themoney, so that they don't have
to focus on those little things,but still focus on those little

(46:58):
things, which distracts themfrom thinking on the bigger
things that are going to getthem a much bigger result. Cuz
once you can stop focusing onthose small things, it doesn't
take up any brain power anymore.

Unknown (47:09):
Yep, 1,000% like people, one of my favourite
financial gurus to follow, guynamed Ramit Sethi, like he has a
podcast, he just changed thename of his podcast. It was,
I'll teach you to be rich, whichis the name I think of his first
book, to money with couples, isnow the new name of his podcast.
But he's one of these guys, andthe reason I follow him is
because he's not one of thesefinancial advisor types that'll

(47:30):
say, hey, you need to quit goingto Starbucks every single day
and blah, blah, blah, like hetalks about building your own
rich life. And if I'm not acoffee drinker, but if you going
to Starbucks every single dayand getting that five, $6 cup of
mocha frappe, whatever. If thatmakes you happy, then fucking do
it. But yeah, cut out the otherbullshit that's not making you

(47:51):
happy, like all these otherthings that you're regularly
spending money on to keep upwith the Jones. It's like, you
know, I realised a while ago,you know, I think as men in
particular, like vehicles andwhat we drive, we think says a
lot about us. I realised a whileago, when I when I could afford
brand new cars, I don't give ashit about driving a brand new

(48:13):
car. This car drives the exactsame as the one that I used to
get that had 60, 70,000 miles onthem when I got it used like I
do not care. This thing is justgetting me from point A to point
B. Now I want to be riding in nobucket, like I have gotten a
little bougie. I need the heatedseats and the cooling seats and
things like theluxuries with your money.
Yeah, I got, I gotta have allthat. But, man, those features

(48:36):
are now in a basic Honda Accord.
Now, like, you can get a barebones Honda Civic, and it has
heated seats in the heatedsteering wheel and Apple
CarPlay. So these aren'tluxuries that like what they
Yeah, but it's like if you cutout those other pieces of your
life and take take note ofwhat's really making you happy
and where you're spending yourmoney, and realising, you know
what, this really doesn't makeme happy. Why am I spending

(48:57):
money over here? Then you canallocate those funds to spend,
invest more money in the placesthat are going to make you more
happy.

Excellent. Okay, cool. So thank you for that.
Appreciate it. We're going tofinish off with a few quick fire
questions, if that's okay, allright. So favourite book,

Unknown (49:20):
The Slight Edge.

The Slight Edge.
Interesting. Not read that one.
What? Who's that? Who's that? Byphenomenal

Unknown (49:28):
book. Let me see. No, I think I got that book at home.
The guy, the author's name hasescaped me. You look up, slight
edge on Amazon. Slight Edge.
Awesome. Okay,

go to snack on the road. Hmm,

Unknown (49:42):
I'd say trail mix.

Okay, cool. Just a snack on it. I'm more of a I'm
more of a beef jerky guy.

Unknown (49:51):
I do, I do like a good beef jerky.

So what about one myth in business that you would.
Banish forever

Unknown (50:05):
that running a business is easy.

There you go.
I've already said it. Everyonethinks. Everyone thinks it's so
glamorous, right? You run yourown business. You have lots of
money. Do you know what? We havea lot of fucking problems as
well. Like, and the problems getbigger. Like, last year we we
had one of our, well, my head ofoperations stole $200,000 for
us, syphoned it off thebusiness, and that's

Unknown (50:34):
your point.

Yeah, nuts, but, yeah, bigger, bigger problems.
So what about a one top tip forsomeone that can't quite break
through into six figures?

Unknown (50:51):
Mm, that's a good one, man. Um, you know what I found?
It's, it's literally, well, nowI'll go this route. You don't
have the right network, and ifyou don't have the right
network, go out and find thepeople like I met a guy at a
conference last week. This guy'sowned his own marketing firm for
the last 30 years. I had areally good conversation with
him. I didn't broach him aboutdoing business with me. One day

(51:13):
after the conference, he shootsme at no he gave me a call and
said, because there are thingsmy company does that his company
doesn't, gives me a call andsays, Hey, man, my team's a
little overwhelmed. What's yourcapability? Can you guys knock
out this podcast for a clientthat we're working with? I was
like, yeah, man, of course, foryou, like, this dude's big week.
So somebody on his team calledme an hour later. We're

(51:35):
finalising the deal now, butwhen you're connected to the
right people, those thingshappen regularly where it's like
this person, like random calls.
I used to have to hunt for thebusiness all day, every day. Now
the business comes to me whenyou stop being thirsty with your
money and like being willing tobend over backwards to make $1
and you kind of chill out alittle bit. It's funny how the

(51:57):
money just starts flowing toyou, and you don't have to chase
after it.

You don't find success. You attract success.
Absolutely. That's a great one,actually. So if our listeners
remember only one thing fromtoday, what would that be apart
from the last thing that youjust said? Hmm,

Unknown (52:24):
is that to be successful in business, you
don't have to be the smartest,you don't have to be have the
most money, you'd have to be themost educated. You just have to
outwork everybody else. And thatwas the one thing that I knew I
could control, was my work, workethic. I couldn't control what
type of family I was born into.
I couldn't control my looks, Icouldn't control all these other
various factors, but the amountof effort that you put forth

(52:45):
each and every day, I trulyequate whatever level of success
I've attained at this point inmy life to simply just not
quitting, like it's just beingaround and so many people like I
got people that have beenfollowing my story for 10 years,
that are just now reaching outto me and doing business with
me. And I didn't hound thesepeople in the early days, like,

(53:08):
Hey, I see your company needs,x, y, z, blah, blah, blah, I'm
just gonna keep putting out thecontent, keep marketing. They're
gonna see me, and when they needme, they're gonna call me. And I
know they're gonna call mebecause all the other companies
that have started up like me,they've all followed by the
wayside. They weren't properlyrun businesses. They had too
much overhead and ended up beingcash poor and had to close down
the business. But I know I'mgoing to be around next year,

(53:30):
five years and 20 years from

now. Excellent. I love that. I love that. So just
to finally finish things off,where can people connect with
you? And just dive deeper intoyour work. How would you like
people to connect with you? Yep,

Unknown (53:47):
if you can't find me online, there's something wrong
with your fingers, you justsearch Mr. Just Google your
name, right? Google me, Googleme. Just go, uh, my website's
the mrpreneur, uh.com, you cango check us out there, my
Instagram, all my socials. Mr.
Preneur. Sam Anderson, if you,if you search me on Facebook and

(54:08):
things like that, but yeah, I'mnot hard to find online.

Excellent, excellent. Well, thank you very
much, Sam. Any any finalthoughts that you'd like to
leave us with?

Unknown (54:21):
I just like to congratulate you, man on, on
what you're building here andwhat you're doing like, you
know, just getting to chat withyou a little bit and learn about
your journey. I'm always excitedwhen people get into the podcast
space, because I'm telling you,we are nowhere close to
saturation. And I'm not surewhat the market looks like in
the UK with with what you'rebuilding, but they're not enough
of podcasts like these. Like,it's great to get the insights

(54:44):
from your mark Cubans and yourSteve Jobs and all that kind of
stuff. But like, you can learnsomething from everyday people
and the people that you'reinterviewing, the value that
you're providing people bygetting this podcast going, Man,
I just want to say kudos to you,man, and do not stop. Roll at
this thing.

I don't intend to. I enjoy it too much. Thank
you very much, buddy, and I'llspeak to you soon. Absolutely
appreciate you. Take care ifthis episode resonated with you.
Share it with someone who needsto hear it. You are a carnivore
entrepreneur. Live life how itwas supposed to be lived on your
terms, with strength, energy andpurpose. I'll see you on the

(55:25):
next episode. You.

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Ep8 - Sam Anderson on True Wealth: Media, Mentorship & Momentum

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Ep8 - Sam Anderson on True Wealth: Media, Mentorship & Momentum