🎙️ Episode 13 - Why You Crash at 2PM: Fixing the Hidden System Failure Behind Fatigue, Fog and Frustration

If you hit a wall mid-afternoon. Foggy brain, low energy, craving sugar or caffeine.. This episode will open your eyes.

In this solo reading from Chapter 2 of the Healthy Body book, Grant reveals the #1 hidden health problem sabotaging entrepreneurs from the inside out: Insulin Resistance.

Forget just trying to "eat clean" or "get more sleep." This isn’t just a diet tip. It's a performance reset.

Insulin resistance is the entrepreneurial system failure no one talks about. It could be costing you energy, focus, decision-making, mood stability, and ultimately, income.

🔎 What you’ll discover in this episode:

• What insulin resistance really is (explained in real-world business terms)
• Why entrepreneurs crash, snap, procrastinate, or stall, and don’t even know why
• How Grant's own 2PM crashes led to a full-body performance transformation
• Why fixing this one system fixes your clarity, mood, and business output
• The exact 7-day Insulin Reset Protocol you can start tomorrow
• Five daily shifts to get more energy, clearer thinking, and better business decisions
• Common myths about carbs, fasting, calories, and energy, debunked
• Why this isn’t a diet... it's a system reboot for your mind and body

💡 If you're ready to stop managing symptoms and start upgrading your system from the inside out, this episode is the wake-up call you’ve been waiting for.

This isn’t about looking good. It’s about thinking sharper, making better calls, and building a business that doesn’t burn you out.

Because when your body works properly, your mind works properly. When your mind works properly, your business becomes unstoppable.

🦁 You’re a Carnivore Entrepreneur.
Live life how it’s supposed to be lived... on your terms, with strength, energy and purpose.

📥 Mentioned in this episode:
This episode is based on Chapter 2 of The Carnivore Entrepreneur: Healthy Body and introduces the 7-Day Insulin Reset Challenge.

Download the full challenge protocol, plus all other key resources — including the Focus & Flow Journal, 12-Week Sprint Planner, Performance Plate, and Smart Mind Framework — in the Resource Vault (linked in the footer below).

🌐 Connect & Level-Up

• Website: TheCarnivoreEntrepreneur.com
• Instagram: @the_carnivore_entrepreneur
• TikTok: @thecarnivoreentrepreneur
• LinkedIn: Grant Hutchby
• Facebook: The Carnivore Entrepreneur
• YouTube: The Carnivore Entrepreneur Show

🎁 Free Resource Vault

• 🥩 Performance Plate Framework — Click Here
• 🏋️‍♂️ One-&-Done Savage Set + 3 Cheat Sheets — Click Here
• 🧠 Focus & Flow Journal — Click Here
• 📈 12-Week Results Sprint Plan — Click Here
• 📆 Weekly PowerSprint Planner — Click Here

Plug these tools into your routine, share the wins with a fellow Carnivore Entrepreneur, and keep building true wealth on your terms, with strength, energy & purpose.

Episode Transcript

Unknown (00:00):
Chapter Two, why do you crash at 2pm when you need to be
at your best? Your body is likea business. When systems break
down. Everything suffers insulinresistance is your body's system
failure. It's like having a teamthat ignores your emails, a
website that crashes undertraffic or a sales funnel that
leaks money. It's silentlysabotaging your performance
every single day. Mostentrepreneurs don't realise they

(00:23):
have it. They just feel tired,foggy and stuff. They blame
stress, age or a lack of sleep.
But the real culprit is muchsimpler. Their body has stopped
responding properly to food.
What is insulin resistance? Thesimple version, think of insulin
resistance as your body's emailsystem. When you eat, your body
sends out insulin emails to yourcells saying, hey, take this

(00:46):
sugar and use it for energy withinsulin resistance, your cells
stop opening these emails.
They've marked them as spam. Soyour body keeps sending more and
more emails insulin, but nothinghappens. The sugar builds up in
your blood and your energycrashes. This isn't a health
problem, it's a performanceproblem, and for entrepreneurs,
performance is everything. Thereal cost to your business.

(01:09):
Insulin resistance doesn't justmake you fat, it makes you
unreliable. Energy crashesduring crucial meetings. Cost
you credibility and potentiallydeals indecisive. Brain fog
leads to slow or poor decisions,costing you time and money.
Reactive, poor emotionalregulation damages relationships

(01:30):
with clients and team them,impacting retention and sales.
Unproductive, difficultyconcentrating means fewer income
generating tasks get completedeach day. At the beginning of
2023 I hit a breaking pointdespite thinking I was eating
well, I was constantlystruggling with afternoon
crashes, difficulty focusing andfeeling like I was running on

(01:53):
empty despite sleeping eighthours. I knew something was
wrong, but I didn't know whatthat's when I started
researching my symptoms, themore I learned, the more
everything pointed to insulinresistance. It was like finding
the missing piece of the puzzle.
I made immediate changes tomanage my insulin levels, and
everything started to improve.
My energy stabilised, my focussharpened, and my mood became

(02:16):
more consistent. This wasn'tjust a health discovery, it was
a Business Breakthrough. Whenyour body systems work properly,
your mind works properly, andwhen your mind works properly,
your business works properly.
Within weeks, I was able tomaintain my energy and focus
throughout the day, directlytranslating into higher output

(02:39):
and income potential. Mydecision making became sharper,
leading to better strategicchoices and improved
profitability. The carnivoreentrepreneur solution, the
carnivore entrepreneur approach,from chapter one, isn't just
about eating meat, it's aboutfixing your body's systems. Here
is how it directly addressesinsulin resistance, number one,

(03:01):
protein first equals stableenergy. When you eat protein
First, your blood sugar staysstable, no crashes, no brain
fog, just steady energythroughout your day. Action step
for the next seven days, startevery meal with protein, no
exceptions, breakfast, eggs orsteak, lunch, chicken or fish,
dinner, beef or lamb. Notice howyour energy stays consistent.

(03:25):
Number two, strategic carbsequals controlled insulin. Carbs
aren't the enemy, but timing iseverything. Eat carbs when your
body needs them around workouts,not when you're sitting at your
desk. Action step for the nextseven days, only eat carbs after
exercise or first thing in themorning, no carbs after 2pm

(03:47):
unless you've just trained watchyour afternoon energy transform.
Number three healthy fats equalssatiety and stability. Fats
don't spike insulin. They keepyou full. They help your
hormones work properly. They'relike the reliable team members
who never let you down actionstep for the next seven days,
add a small portion of healthyfat to every meal, butter,

(04:08):
avocado, olive oil or fatty cutsof meat. Notice how your
cravings disappear. Number four,intermittent fasting equals
system reset. Fasting is likerebooting your computer. It
gives your body a break fromprocessing food. It resets your
insulin sensitivity. It clearsyour mind. Action step for the
next seven days, stop eating at8pm and don't eat again until

(04:32):
12pm the next day. That's a 16hour fast. If you're already
doing this regularly, try an 18to 24 hour fast instead number
five, high intensity trainingequals insulin sensitivity.
Short intense workouts makesyour cells more responsive to
insulin. They're like a teamtraining sessions that make
everyone work better together.
Action step for the next sevendays, do 325, minute high

(04:55):
intensity workouts. Focus. Oncompound movements, squats,
dips, push ups, presses, rows,pull ups and downs. No cardio.
Marathons needed the seven dayinsulin reset challenge. Here's
your exact plan to reverseinsulin resistance in just one
week, days, one to three thereset phase. Morning, wake up

(05:17):
and drink water with a pinch ofCeltic or Himalayan sea salt. No
breakfast. Extend your overnightfast black coffee or tea is
absolutely fine. Breakfast, 12pmthis isn't a lunch, as you are
breaking your fast protein, 150grammes of chicken, beef or oily
fish, salmon, mackerel,sardines, and three to five

(05:38):
eggs. Always remember eggs everyday, fat, one avocado or two
tablespoons of butter, no carbs.
Today, dinner, 7pm protein, 250grammes, steak, lamb or fish.
Fat, cooking, butter or avocadooil. Olive oil is for salads,
not for high temperatures. Greenvegetables only between meals,

(05:59):
water with mineralised salt, nosnacks, no fruit, no processed
foods. Adjust portions to yoursize. Remember, I'm a six foot,
four inch, 100 kilo male. Daysfour to seven, the strategic
carb phase. Morning, same asdays one to three, but add 20 to
30 minutes of walking beforebreakfast. Post workout, no

(06:21):
processed food again, adjustportions to your size. Real
results from real entrepreneurs.
The principles in this chapteraren't theoretical. They're
battle tested. When you fixinsulin resistance, you fix the
foundation of your performance.
Here's what happens whenentrepreneurs apply these
principles, energy stability, nomore afternoon crashes during

(06:43):
crucial meetings or decisionmaking, moments mental clarity,
improved focus and reduced brainfog for better strategic
thinking, emotional regulation,more consistent. Mood and better
relationship management,physical transformation,
sustainable fat loss withoutobsessive calorie counting,
business performance, increasedproductivity, better decision

(07:06):
making and improved clientinteractions. The key isn't in
the specific numbers on thescale or the exact revenue
increase. It's in thefundamental shift that happens
when your body systems workproperly, when your energy is
stable, your mind is clear andyour mood is consistent.
Everything in your businessimproves. This is why I'm so

(07:27):
passionate about this approach.
It's not just about lookingbetter, it's about performing
better in every area of yourlife. Common myths debunk myth.
I need to eat every two to threehours to maintain energy.
Reality, stable insulin meansstable energy. You don't need
constant snacks. Myth, carbs areessential for brain function.
Reality, your brain can runperfectly fine on ketones from

(07:49):
fat and doesn't need constantcarbs. Myth, I can't fast
because I need energy for work.
Reality, fasting actuallyimproves mental clarity and
focus for most people. Myth, youneed to count calories to
control blood sugar. Reality,controlling food quality and
timing is far more effectivethan counting calories protein

(08:11):
first means naturally regulatingyour appetite without obsessive
tracking. Myth, insulin issuesonly affect older or overweight
entrepreneurs. Reality, evenyoung, fit business owners can
have insulin resistance, highstress, poor sleep, and typical
business eating patterns affectinsulin regardless of your age
or weight, taking action now thecarnivore entrepreneur approach

(08:34):
isn't about waiting for theperfect moment. It's about
taking control of your insulinresponse today, your seven day
insulin reset starts tomorrow,wake up and drink water with
mineralised salt, as in chapterone. Skip breakfast, extend your
overnight fast. Have your firstmeal at 12pm protein plus fat,
only with eggs. Notice how yourenergy stays stable all

(08:57):
afternoon. Track your mentalclarity and mood throughout the
day. This isn't a diet change.
It's a system reset. When youfix your insulin response, you
fix the foundation of yourperformance. The carnivore
entrepreneur way is simple.
Identify the system failure,implement the solution and
experience the transformation.
Welcome to a life of renewedstrength, sustained energy and

(09:19):
unstoppable clarity. Thecarnivore entrepreneur way, if
this episode resonated with you,share it with someone who needs
to hear it. You are a carnivoreentrepreneur. Live life how it
was supposed to be lived on yourterms with strength, energy and
purpose. I'll see you on thenext episode. You.