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Unknown (00:00):
Music. Here we go,
episode four of the carnivore
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Entrepreneur Show, I just needmore money and everything will
be fine. Have you ever foundyourself saying that you just
need more money and life will besorted? That you'd be able to
have things that you want tohave, that you'll be able to fix
the things that you want to fixmore money in will just solve
everything. Well, I used tothink exactly the same thing,
and I was in this cycle foryears, years like literally
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years. I was even in this cyclewhen our business was making
over seven figures a year,still in this cycle of needed
more, needed more, needed moreto be able to do things that I
wanted to do and buy the thingsthat I wanted to buy, and have
the things that I wanted tohave. But making money like I
said, wasn't my problem. I wentfrom a part time job to full
time to making 40k a year tomaking 70k a year, having a
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seven figure business, and I wasstill in this cycle of I just
need more money, like, it wasn'tactually, like, probably last
year, where I started coming outof this need to just make more
and more and more, and realizedthat it wasn't about making more
money, it was about keeping andthat was the problem. I didn't
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hold on to it. I didn't keep it.
I'm going to tell you a storyabout where our business
exploded. We've obviously heardabout the story of how we
started our business, and when Islowed down to speed up, and I
got my body into the rightplace, and we went from having
four properties to 20properties. I quit my job, and,
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you know, 50k to 500k worth ofbookings a year, and that
enabled me to leave, like Isaid, leave my job, and then
COVID 19 hit, and we were in agreat place in terms of, you
know, our bodies and ourbusiness was going really,
really well. We weren't surewhat to do when COVID 19 hit.
Kay and I, because of the typeof people that we are. We
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pivoted, and we didn't stick ourheads in the sand. We didn't do
what everyone told us to do,either we've ever heard the
expression what everyone else isdoing. Do the opposite. So
everyone else in our industry,which is the short term rental
industry, Airbnb, all that sortof stuff, right? We were told to
when the first lockdownhappened, told to shut down,
told to not trade. However, wedidn't listen to that. What we
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decided to look for, and this isagain, seek and you shall find,
right? We tried to find waysthat we could stay trading. So
we thought, yeah, okay, ournormal customer base, the people
that we'd normally look to, andthe platforms we'd normally use,
like Airbnb and booking.com togenerate people coming into our
properties we weren't able touse it. Instead of asking
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ourselves a question, how are wegoing to survive this, we asked
ourselves a question of whoelse, who, at the moment, needs
properties to stay in. So wethought about all the people
that needs properties to stayin. Well, we've got projects
that are still happening aroundneed workers to work on. They're
essential workers. Council workkey and essential workers, like
doctors, nurses, things likethat, insurance placement. So my
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point is, is we looked forthings and reasons to keep our
business open. And long storyshort, because of this, we got
an exemption to trade by thecouncil, you know, one way or
another. We managed to get itbecause we were actually
providing value to hospitals,we're providing value to council
projects, so governmentauthority projects, and that
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enabled us to get an officialexemption. I know there was
companies out there that weretrading, you know, without
permission, right? But we gotproper official permission to be
able to do it, and this gave usconfidence. This allowed us to
plow forward, and actually whathappened over COVID? So from the
beginning of 2020 to the end of2021, which is pretty much the
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whole COVID period, we tripledour business. We went from
having 30 properties to about 90odd properties. And we went from
not being a seven figurebusiness to being a seven figure
business, right with well over amillion pounds worth of
bookings. I think 2021 was ourfirst year that we hit almost 2
million pounds worth of bookingsin in one year. And this gave us
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and all of our clients that weremanaging properties for
confidence in us. And I hadnever seen this much money
before. They had good jobs andalways made decent money, but
I'd never seen this much moneybefore. So Kay and I, we enjoyed
it, and we enjoyed the moneywhen, when lockdowns and
international travel, you know,came out, we were going on
holidays, left, right andcenter. I think, think we had
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comments from loads of people,oh, you're on holiday again. Or
where'd you go this time? Youknow, we went to Las Vegas, we
went to Hawaii, we went to NewYork, we went to places around
Europe, went to five star luxuryresorts. We flew business class,
absolutely loving life. And in2021 we decided to upgrade our
house. And I'm in the house now.
And don't get me wrong, I'mnever getting rid of this house,
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but we were spending left, rightand center. We massively uplift.
Did our lifestyle. We had adecent lifestyle before then we
were wrong. Look like reallygrateful for my life. We had a
decent lifestyle before wemassively upgrade. You know, our
business tripled. We just hadthe opportunity a lot more money
in our bank account than whatwe'd ever had before. And then
something, I guess, liberatingand grounding happened. It sort
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of brought us down to earth,which was at the beginning of
2023 we noticed that we didn'thave much money in the bank
account. It sort of dried up.
And this is where cash flow isreally, really important. So we
hit a huge, huge cash flowproblem. What happened was we
needed to take out a loan to beable to pay our staff and pay
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our clients. I think it was inJanuary or February 2023, and we
needed to figure out why thiswas, and it made us start
searching for the reasons why.
So we went down this road ofbuilding cash flow forecasts. We
consulted lots of differentpeople. We were on a search to
find the answers of how to notlet this ever happen again,
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because it was hard, right? Youknow, when you think you've got
a lot of money and then itpunches you in the gut, and it's
happened even recently. Anotherstory I'll tell you not to do
with anything that was a faultof our own. Well, could be a
fault of our own, but we weresusceptible to tail end of 2024
we were susceptible to criminalfraud, which maybe could have
been avoided. But anotherfinancial thing that, another
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lesson that we had this thing inthe beginning of 2023 after we'd
been enjoying life for goodcouple of years, going on loads
of holidays, not worrying aboutwhere we're spending money. It's
great. I really, really enjoyedI'm not gonna lie, I really
enjoyed it actually put myhealthy body and mind on the
back foot as well, because wewere enjoying it so much,
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started drinking a lot moreagain and neglecting other areas
of my life and that again, couldhave taken our eyes off the
ball, like if we didn't enjoylife quite as much, and put Some
of that money back into ourwealth and keeping it actually,
maybe my body and my mind wouldhave been better, and we
wouldn't have ever had thatissue. But I truly believe that
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things happen your life to teachyou stuff, right? And this
situation, yes, we had a greattime, and you know, we've got
memories that we'll keepforever. All of that enjoyment
meant we had to learn the hardlesson of having financial
clarity and learning how to keephold of our money as opposed to
spending it, and that's where wewent on this search. So back to
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we went on this search to findout why this happened. And the
first thing that we figured outis we didn't have a cash flow
forecast, so we built quite asophisticated cash flow forecast
to help show us what ourbusiness is going to look like
in the future. And what made merealize at that time another
problem was our financialclarity of how much money we
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were actually making in realtime, so what our profit and
loss looked like, and what ourbalance sheet looked like. And
we realized in 2023 our systems,our processes, they all needed
to get sorted out. So we neededpeople around us that knew what
they were doing, had the rightstuff for our business, but we
needed to get absolute financialclarity and set our business up
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for the future. And then throughthis clarity, we found a new
peer group, and that peer groupwas through Dan Hill's property
entrepreneur. And what that peergroup did was remind us of all
the important stuff. Surround uswith people that really cared.
It gave us some key core nuggetsto get our business moving in
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the right direction, and thiswhole search for the right
things that we needed, the rightpeer group, the right financial
clarity and the right plans forthe future, what that enabled us
to do was it enabled us to buildup our bank account again. And
actually, it's quite funny,because what happened then is
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the beginning of, or tail end of2022 we had two investment
properties. We owned three. Onewas our home, which one I'm in
at the moment, and the other onewas our two investment
properties, two properties weused to live in. Because the way
that we got our first coupleinvestment properties is we
lived in a property, did it up,moved on to the next one, did it
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up, and then moved on to thisone. So we ended up with two
ended up with two investmentproperties. But then, in between
the end of 2022 and thebeginning of 2024 we actually
managed to triple the amount ofinvestment properties that we
had. So we went from twoinvestment properties to six
investment properties. Now theseare not, I mean, not where
you've got cash flow investmentproperties. You know where we've
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got properties that you leaseand then put on Airbnb, but
properties that we actually own,and they're going to be keeping
them for the long, long, long,long term, until we retire,
until, you know we're we're old,until we never sell them, type
of thing. And they bring in aregular amount each month all
the time. So safe investment.
Right to build our wealth forfuture. We actually managed to
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triple that in one year. So wewent from 2017 when we started
our business, through to 2022only having two investment
properties. We went from 2022 to2024 and tripled the amount we
had because we used our money ahell of a lot better and didn't
spend our money on so manyfrivolous things. You know, we
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tailed it back a little bit andthought about more about keeping
our money rather than spendingit on great experiences. Don't
get me wrong, the greatexperiences are lovely, but they
held us back from building ourwealth and keeping our money for
the future. Income is never theissue. It's how you manage the
income to keep your money forlong term wealth. Now, not
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everyone is going to investtheir extra income, or, yeah,
extra surplus income, intoproperty as their long term
investment. You know, there arelots of other things that you
can put lots of assets you canput your money into. Doesn't
necessarily have to beresidential property. It could
be commercial stuff. It could bebusinesses. It could be index
funds. It could be loads ofstuff, whatever you whatever you
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want to do, whatever your bagis, you need to understand it.
Wherever you put your moneyinto. You need to understand how
it works. But the point is, isthat you're putting your money
into something long term, tobuild your long term wealth. So
the key things that we did was,number one, is we understood our
financial position a heck of alot better. So we got financial
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clarity. And that's financialclarity on the past, which is
your profit and loss, yeah, thepresent, which is your balance
sheet. So how well you lookright now and then the future,
which is your cash flow. So yourcash flow forecast, because cash
flow is king. One thing I'verealized in business is cash
flow is sometimes more importantthan profit right. Number two is
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setting long termgoals and breaking them down
into yearly, quarterly, monthlyand even weekly plans, right?
And I know that I say rightquite a lot. I need to stop
doing that. So your challenge isto count how many times I say
Right, right. So number two islike said, setting long term
goals and breaking it down. Lastbut not least is number three,
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which is surrounding yourselveswith the right people that's
surrounding yourselves withright people that help you with
your business, and that can beyour network, that can be the
people that work in yourbusiness, or the people that you
work with on a daily basis, andbe your coaches, your mentors,
whoever that might be, you justneed to surround yourself with
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the right people to get you towhere You want to be. And I'm
hoping this carnivoreentrepreneur thing can attract a
group of people that we can allsupport each other in getting
ourselves to where we want tobe, in our bodies, in our minds,
and ultimately, bank accounts,so that we can enjoy things even
more. And that's the point abouta healthy bank account. A
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healthy bank account, yes isabsolutely starts with a healthy
body, then leads to a healthymind, and then you get the
healthy bank account. But ifyou've already got a healthy
bank account, but you don't havea healthy body or a healthy
mind, your bank account can helpyou enhance those things, like
as an example, if you haven'tgot a lot of money, you can't
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buy high quality produce. Solike grass fed beef, as opposed
to grain fed beef, grain fedbeef is a lot cheaper, you know,
lot lower quality foods. This iswhat I mean. Another guy that
I've followed called GaryBrecker. Gary Brecker talks
about getting oxygen into yourbody. And this is another thing
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I've probably talked about inthe future is within my morning
routine, I do do breath work andget oxygen into my body. Now
Gary Brecker, while he stilldoes that, he has an oxygen
chamber, which costs 1000s and1000s to have, but he uses his
money to buy things that helphim have a healthier body and a
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healthier mind. What I'm tryingto show you here, and this is
getting to the sort of tail endof my introduction to the
carnival entrepreneur system,which is basically the three
pillars, the three pillars of ahealthy body, healthy mind and
healthy bank accounts. Righthere, right here on the logo.
Okay, the point is having thathealthy body, healthy mind and a
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healthy bank account is notnecessarily you need to have a
healthy body before a healthymind, because you might have a
healthy mind first, and thatencourages you to have a healthy
body. You might have even had ahealthy bank account first, and
you can then use it to giveyourself a healthy body and a
healthy mind. But the point I'mtrying to make is they all work
together again. That's the pointof the circle. The point of the
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circle is it all works together.
It's not you need to have onefirst, then the other. It all
works together. You need to beworking on them all at the same
time. I don't want to be 80years old and not 80. Ball to
play with my grandchildren inthe same way that I want to be
able to do it in the same waythat I can now. So body gives
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you the energy and the strengthto be able to live life. A
healthy mind gives you thatpurpose, that clarity, that why,
that reason and that thoughtprocess to make the decisions
that you need to make that'sright for your body and your
bank account. Having the rightthings to do to generate a
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healthy bank account will comeoff the back of having a healthy
body and a healthy mind, andthen when you've got a great
bank account, you can use themoney that you've got to buy
things to help you with ahealthy body and a healthy mind,
like if you've got nothing inyour bank, if you've got zero in
your bank, you can't even afforda gym membership, but you can go
outside and exercise. So thinkabout that. It all works
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together. And that's where Ireally want to drive the message
forward. I want people tobelieve what I believe. I want
people to believe that you needall three, and that's the
opportunity that I've got forpeople coming on this journey
with me, joining me learning aswe go, because I'm still
learning at the moment as well.
But you need to give equal focusto each area, same amount of
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focus to your body as you doyour mind and as you do your
bank account. None of thosethree things should suffer
because of the other one.
Remember, like I said, I've notfigured this out. I'm learning
lessons as we go, our bankaccount would also be nowhere
near to my bank account. Mineand Kay's bank account would be
nowhere near where it is withouta healthy body and a healthy
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mind. That's why the carnivalentrepreneur system treats all
three pillars with the samelevel of importance, and that's
what will make the differencefor you. I truly, truly believe
that. And if you believe thesame, come on this journey with
me, because the next episodesare going to be all about the
frameworks and the things thatI've learned along my way to
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getting a healthy body, ahealthy mind and a healthy bank
account. I want to really honein on to the specific frameworks
that will get you to where youwant to be in each of those
areas. So I encourage you towatch along. But what I'd like
you to do is just drop in thecomments. What's the biggest
financial mistake that you'veever made? Have you made any big
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mistakes, and have you tied thatinto anything that you've done
that you shouldn't have and someof the lessons that you might
have learned along the way. Sodrop in the comments if you've
made a big financial mistake inthe past, because it will just
allow people to see that they'renot alone. They're not alone in
making mistakes in business.
Because it, it definitely doeshappen to everyone. Now we've
covered all of the sort of mainthree pillars of healthy body,
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healthy mind, healthy bankaccount. Like I said, I'm going
to be sharing with you next theframeworks that I use to
actually achieve those threethings. So thank you for joining
me, and I'll speak to you also.
If this episode resonated withyou, share it with someone who
needs to hear it. You are acarnivore entrepreneur. Live
life how it was supposed to belived on your terms with
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strength, energy and purpose.
I'll see you on the nextepisode. You.