Fast-to-Cash Products and Smarter Sales with Karen Sager

In this episode of Catalyst for the Trades, co-host Chuck Staszkiewicz sits down with Karen Sager, President of Micro Mesh Gutter Guards, to talk about product innovation, contractor profitability, and strategies for standing out in a crowded market. Karen shares the history and evolution of gutter guard technology, how Micro Mesh uses copper filtration to solve long-standing issues with moss and debris, and why fast-to-cash products are key for contractor growth. They also cover practical sales tips, customer education, and marketing tactics that actually work.

Timestamps:

00:00 – Introduction

03:10 – Evolution of Gutter Guard Technology

08:45 – Copper Filtration: The Game Changer

14:30 – Partnering with Contractors

20:20 – Tackling the Profitability Problem

25:50 – Educating Homeowners

30:15 – Marketing That Converts

36:00 – Driving Fast-to-Cash Sales

41:30 – Advice for Trade Professionals

Guest Details: Karen Sager

• Title: President, Micro Mesh Gutter Guards
•  Background: With years of experience in manufacturing and product development, Karen focuses on designing high-performance gutter solutions that help contractors grow revenue and reduce callbacks.

Relevant Links:

• Micro Mesh Gutter Guards
• Opus & Golds Group
• CI Web Group
• Catalyst for the Trades Podcast

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