Social media doesn’t have to be overwhelming—or a waste of time. In this episode, Jen McKee, founder of Kee Hart Marketing, shares what actually works for contractors trying to grow online. From personal branding and content ideas to time-saving tools and automation, Jen breaks down real strategies that help HVAC, plumbing, and electrical businesses show up, stand out, and scale.
Whether you're just starting or trying to take your brand to the next level, this episode gives you practical tips you can use right now.
Perfect for contractors ready to grow their online presence the smart way.
Timestamps:
00:00 - Introduction
Meet Jen McKee and learn why this conversation is a much-needed shift from recent heavy topics.
05:10 - Jen’s Background
A quick look at Jen’s journey from traditional marketing to dominating social media in the trades.
10:42 - What Actually Works on Social
Why most contractors are overthinking it—and what to post instead.
16:18 - The Power of Personal Branding
How your personal story sets you apart—and builds real trust.
21:50 - Tools, AI, and Automation
Jen and Jennifer talk tools that save time, boost output, and help you stay consistent.
28:07 - How to Balance Authenticity and Efficiency
You don’t have to choose between being real and being strategic.
34:15 - Common Mistakes to Avoid
From ghosting your followers to chasing every trend—what to stop doing now.
40:45 - Social Media That Scales With You
How to build a system that grows your presence, without you being online 24/7.
47:20 - Final Advice for Contractors
Jen shares her go-to recommendations for anyone serious about winning on social.
Guest Details:
Jen McKee
Title: Founder of Kee Hart Marketing
Background: Jen McKee is a social media strategist and the founder of Kee Hart Marketing, a 5x award-winning agency specializing in social media content for home service businesses. As a 2024 40 Under 40 honoree, she helps businesses grow their brand and attract top talent through her proven Show Up, Stand Out, Scale framework. Jen is also the host of The Kee to Growth Podcast, an industry speaker, and a mentor to trades professionals looking to make an impact online.
Relevant Links:
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