EP27: The Rollboys story with George Artemi

🍩 From Stagnant to Star: George Artemi’s Sweet Success with Roll Boys | Champion Contender Podcast.

In this powerful and inspiring episode of the Champion Contender Podcast, hosts Joseph J. Jones and Fabian Collymore sit down with George Artemi, founder of Roll Boys — the cinnamon roll sensation taking Stratford, London by storm. George opens up about his rollercoaster journey: 😔 From career uncertainty and anxiety during COVID 💸 To nearly hitting financial rock bottom 🍥 To launching a dessert brand now backed by Nike and loved by celebs You’ll hear how George found clarity through chaos, turned rejection into drive, and built a brand rooted in creativity, resilience, and community. He also shares how he mastered social media marketing, built a loyal customer base, and created an unmissable dessert experience.

Plus — don’t miss our SHOT STOPPER: Dessert Edition, where George ranks his all-time greatest sweet treats 🍰🔥 If you're an aspiring entrepreneur, foodie, or just love real stories of grit and growth — this one hits the spot 👊

00:00 Welcome to the Champion Contender Podcast

00:14 Introducing George Artemi: The Cinnamon Roll Maestro

01:11 George's Journey: From Uncertainty to Cinnamon Rolls

02:30 The Birth of Roll Boys

05:37 Overcoming Challenges and Building a Brand

06:51 The Power of Belief and Creativity

07:23 Compromises and Sacrifices

08:39 The Struggles and Triumphs of Entrepreneurship

15:42 Why Cinnamon Rolls?

19:05 Marketing and Social Media Strategy

21:49 Mental Health and Managing Anxiety

28:39 Superstitions and Haunted Stories

33:06 The Roll Boys Experience: Flavors and Processes

42:13 Celebrity Endorsements and Customer Experience

46:56 The Power of Social Media Marketing

47:59 The Copper Box Arena Opportunity

49:13 From Football Dreams to Reality

50:26 The Struggles and Anxiety of Athletes

51:46 Channeling Rejection into Success

57:37 Shot Stopper: Dessert Edition

01:09:14 Proudest Moments with Roll Boys

01:11:56 Future Plans and Vision

01:18:58 Quick Fire Questions

01:23:49 Conclusion and Final Thoughts

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