The CMO Office Podcast
Helping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners. www.the-cmo-office.com
Episodes
They say good things comes in threes and it must be true because the third episode of The CMO Office podcast is a ripper (Australian slang for ‘very good indeed’ - Ed)!
Debra Soon is the Chief Marketing Officer for Singlife, which launched in 2017 as the first local insurer to be licensed by the Monetary Authority of Singapore since 1970.
Eight years later Singlife is one of the top six insurers in Singapore based on total assets of ...
Is it really time for Episode #2 already? Yup and this time we tidied up the studio and broke out the fancy glassware because we had guests!
Anushka Yadav is the Chief Creative Officer of Chocolate Finance, the financial services firm that launched last July with a huge splash and gained 60,000 customers and almost S$1 billion in deposits within its first year.
Andy Greenaway is the ad industry legend who founded his own shop, The T...
For the first episode I'm warming up by grilling my boss, Paul Sinkinson, about his problem with last click attribution and what he would measure instead. I also try to get him to recreate his infamous "inflatable clown" dance from TikTok!
Along the way I get Paul to explain:
* The impact of creative on your ROI
* How brand messaging impacts performance
* The shocking truth behind how much influence marketers actually have on a busines...
C'mon, it was inevitable we would launch a podcast and here it is, our imaginatively titled 'The CMO Office Podcast'! Good for us, but why would you listen (or watch - it's on YouTube as well!)?
Because each month I'm sitting down with a different marketing leader, or leaders, to extract from them the data and expertise that landed them a seat in the C-suite.
This isn't just another marketing podcast - it's a masterclass in understa...
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