The Coach Trap Podcast

The Coach Trap Podcast

Most Coaches Fail. Here's Why You Won't. 86% of coaches quit in their first year. We help you join the 10% who thrive. Greg (coach turned 7-figure brand builder) and Dan (marketing strategist) built a profitable coaching business in 90 days using proven systems, not guesswork. Learn how to: → Attract premium clients consistently → Create content that converts → Build a coaching business that actually makes money → Stand out in a crowded market We've made the mistakes so you don't have to. Now we're sharing the playbook. 🎯 Join our community: skool.com/thecoachtrap

Episodes

October 27, 2025 75 mins

Most coaches don’t fail because they’re bad at coaching they fail because they’re bad at marketing. In this episode, Coach Trap co-founders Greg Styan and Dan Williams share exactly how to become part of the 10% of coaches who make it.Learn how to make money online as a coach, build a simple funnel that works, and finally attract clients without wasting time or ad spend. 

Join the Coach Trap Community: skool.com/thecoachtrap

 Watch t...

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Most coaches don’t fail because they’re bad at coaching; they fail because they’re bad at marketing. In this episode, Coach Trap co-founders Greg Styan and Dan Williams share exactly how to become part of the 10% of coaches who make it.Learn how to make money online as a coach, build a simple funnel that works, and finally attract clients without wasting time or ad spend. Join the Coach Trap Community:

skool.com/thecoachtrap

Watch t...

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Breaking the Coach Trap: Achieving Inner Peacewith Eddie Truong | Personal Branding for Coaches

Are you a struggling coach trying to breakthrough? New to coaching and feeling stuck? This episode of The Coach Trappodcast with hosts Greg Styan and Dan Williams is essential viewing for coachesready to level up their personal branding, coaching business, and marketingstrategy.

In this powerful conversation, special guestEddie Truong reve...

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From Rugby to Business: Rhod Jones' Journey | The Coach Trap Podcast

Most people think discipline is about waking up at 5am and grinding harder. Rhod Jones knows it's actually about systems, setbacks, and storytelling.

Rhod went from professional rugby player to solopreneur, and the transition taught him more about business than any course ever could. The difference? Sport doesn't let you fake it. You either have the syst...

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Healing Beyond Fatigue: Katie Dean's Journey | The Coach Trap Podcast

Join hosts Greg Styan and Dan Williams as they sit down with transformational coach Katie Dean for an inspiring conversation about breaking free from chronic fatigue and rediscovering your authentic self.

In this powerful episode, Katie shares her remarkable transformation from burned-out management consultant to specialized bioenergetic health coach. After exp...

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Unleashing Potential: Angela Bennett’s Coaching Journey | The Coach Trap Podcast

In this episode of The Coach Trap, Angela Bennett takes us through her powerful journey from equestrian coaching to becoming a coach specializing in NLP, hypnosis, personal branding, and women’s empowerment.

Angela shares how she helps women reconnect with their true selves, while also diving into the realities of building an online presence through soci...

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From Gym Owner to Coach: Olga’s Transformation | The Coach Trap Podcast

In this episode of The Coach Trap, host Daniel Williams speaks with Olga Lapushna about her inspiring journey from running a franchise gym to becoming a life coach for women in business.

Olga shares how she overcame the challenges of gym ownership, discovered her true passion for helping others, and transitioned into coaching. She breaks down the importance of bu...

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Phil Adderley’s Journey to Becoming an Alcohol-Free Coach | The Coach Trap Podcast


In this episode of The Coach Trap, we sit down with Phil Adderley, an alcohol coach helping people, especially those over 40, break free from the cycle of drinking.


Phil shares his personal journey, exploring the impact of alcohol on health, careers, and relationships while diving into the generational differences in drinking habits. We unpack ...

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What’s it like to be on the receiving end ofyou?


In this episode of The Coach Trappodcast, hosts Greg Styan and Dan Williams sit down with Vicky O’Farrell — the Queen of Behaviours — to explore the ripple effect ouractions have on the people around us. Fired from her corporate career, Vicky rebuilt her life as a coach, professional speaker, and TEDx presenter, and now helps leaders and coaches uncover the deeper impact of their ...

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AUTISM, COACHING & CONTENT CREATION: The Power of Storytelling | The Coach Trap Podcast


What happens when coaching meets neurodiversity, marketing strategies, and emotional storytelling?


In this episode of The Coach Trap, hosts Greg Styan & Dan Williams sit down with Daniel Jones, founder of Living with Dan (livingwithdan.com), to uncover how he turned his personal journey with autism into a movement that’s reshaping...

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September 1, 2025 21 mins

The Coach Trap | Episode: The Story Behind Audopia
Host: Greg Styan
Guest: Nick Aschettino, Founder of Audopia

🎧 Episode Summary:
Is traditional coaching leaving people behind? Nick Aschettino thought so—and he created Audopia to change the game. In this episode of The Coach Trap, host Greg Styan sits down with Nick to explore the story behind Audopia, a platform designed to make personal growth accessible, affordable, and...

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The Coach Trap | Why Most Coaches Fail (ft. Christopher Down)Most coaches will never make it.Not because they don’t care. Not because they aren’t talented.But because they’ve fallen into the trap.In this episode of The Coach Trap, host Daniel Williams sits down with Christopher Down – a coach who’s been in the trenches, faced the same struggles, and found a way through. If you’ve ever questioned why your calendar is empty, why your...

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Unlocking Potential: Craig Drake’s Coaching Journey | The Coach Trap Podcast

In this episode of The Coach Trap, hosts Greg Styan and Dan Williams sit down with Craig Drake, a seasoned coach with over 20 years of management and leadership experience. Craig opens up about his journey of overcoming limiting beliefs, his passion for helping others unlock their potential, and the lessons behind his upcoming course at Audopia.

The conversa...

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Think Smart: Mastering Mindsets with EmrahIkiok


Most people don’t fail because they lack talent. They fail because they thinkin the wrong way.

In this episode of the Audiopia X CoachtrapPodcast, hosts Gregory Bernard Styan and Dan Williams sitdown with Emrah Ikiok to explore how mindset shapes every decision youmake—and why learning to think smarter is the ultimate unfair advantage.

From her journey as an industrial engineer tobec...

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Take Your Coaching Business Anywhere – with Simon Cook | The Coach Trap


Ever dreamed of running your coaching business from a tropical island?


In this episode of The Coach Trap, we’re joined by Simon Cook — a coach who took that dream and turned it into a permanent lifestyle. He packed up his business, moved to the Cayman Islands, and now runs his coaching practice entirely online… from paradise.


But this isn’t just a hig...

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What if anxiety wasn’t your enemy… but your greatest teacher?

Romi Mitchell went from battling crippling anxiety to building a coaching practice that changes lives. In this conversation, she reveals the deeper solutions behind her upcoming course Anxiety Sorted — available at Audopia August 18th and found at www.audopia.co.uk/listen-now/.

We explore the mindset shifts that turn fear into fuel, the marketing strategies that cut throug...

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From Magic to Marketing: Jimi Gibson on Visibility, Branding, and Getting Clients


Most coaches stay broke—not because they suck at coaching, but because they’re invisible.

In this episode, Gregory Bernard Styan speaks with Jimi Gibson, VP of Brand Communication at Thrive Agency and former professional magician. With over 25 years of experience helping brands stand out, Jimi breaks down what it really takes to build authority and ...

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“Build it and they will come” is the biggest lie in the coaching worldYou’ve probably heard the advice — build the program, make a logo, write the posts… And eventually, clients will magically appear.It’s nonsense.This week, we’re joined by Katrena Friel, an experienced speaker, author, and creator of Becoming the Expert, who shares exactly why that strategy doesn’t work — and what does.She opens up about a $30,000 mistake that nea...

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🎙️ Too Much Self-Promotion? Here’s Why Your Coaching Content Isn’t Working

Don’t fall into the coach trap.
You're posting every day. Reels. Stories. Wins. But no clients. Why? Because no one cares how great you are — they care how you can help them.

In this episode of The Coach Trap Podcast, Greg Styan and Dan “Yoda” Williams rip apart the myth that constant self-promotion is the key to growing your coaching business. Spoiler...

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Too Much Self-Promotion? Here’s Why Your Coaching Content Isn’t Working


Don’t fall into the coach trap.
You're posting every day. Reels. Stories. Wins. But no clients. Why? Because no one cares how great you are — they care how you can help them.

In this episode of The Coach Trap Podcast, Greg Styan and Dan “Yoda” Williams rip apart the myth that constant self-promotion is the key to growing your coaching business. Spoiler...

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