The Coach Trap Podcast
86% of coaches quit in year one. We help you become the 10% who thrive. The Coach Trap Podcast is for coaches and service-based entrepreneurs building businesses that actually make money. Each week, Greg (coach turned 7-figure brand builder) and Dan (marketing strategist) interview coaches who've nearly quit, pivoted, and built systems that work. Learn how to attract premium clients, create content that converts, and scale without burnout. Guest app: gbsc.kit.com/thecoachtrappodcast Community: skool.com/thecoachtrap
Episodes
Most coaches are pricing themselves out of the clients they actually want.
Not because they’re too expensive…
But because their pricing signals the wrong things.
In this episode, Dan and Greg unpack the psychology behind pricing and why it’s one of the biggest levers in your coaching business. From the Veblen Effect to the Decoy Effect and the Rule of 100, you’ll learn how subtle shifts in how you present your offers can completel...
Strategies to Overcome the Middle Management Trap
Most professionals don’t feel stuck because they lack ability…
They feel stuck because they’re trapped between doing and leading.
In this episode of the Coach Trap Podcast, Glenn Birkelev shares the hard truths about leadership, communication, and why so many coaches and professionals struggle to move beyond the middle layer.
This is a practical, no-fluff conversation on how to shif...
The Coach Trap: Avoid Burnout & Build Real Authority
In this episode, Mark Miller dives into the hidden realities of coaching — from burnout and mental health misinformation to the growing influence of AI.
This is a grounded, honest conversation about what it actually takes to build authority without losing authenticity.
If you’re a coach, creator, or leader navigating pressure, content, and growth, this episode will challenge...
Most coaches are unknowingly sabotaging their success by overusing AI mistaking automation for authenticity, and losing the very human edge that builds real trust and clients.
In this live chat, Greg Styan and Dan Williams break down what’s really happening in the coaching world as AI floods feeds, DMs, and content strategies with polished but impersonal messaging.
We explore how to use AI as a tool for amplification not replacement ...
Are men losing their sense of identity in today’s world?
In this episode, Roberto Parrotta shares his journey into coaching and breaks down the deeper psychological struggles modern men face — from identity and purpose to emotional expression.
We explore the work of Carl Jung, including archetypes and the shadow self, and how these ideas can help men better understand themselves and grow with intention.
The conversation also tackles t...
What does it really take to master communication and turn it into a thriving coaching business?
In this episode of The Coach Trap, Greg and Dan sit down with Tyon Tate — a communication coach helping professionals and entrepreneurs increase their income through the power of speaking.
Tyon shares his fascinating journey from a love of music and school presentations, through corporate tech sales, and into the world of coaching. This co...
What’s the real difference between passion and purpose in business — and why does it matter when it comes to burnout?
In this episode of The Coach Trap, Mari Harries shares her journey from restaurant owner to transformational coach, and explains why passion is the gas pedal, but purpose is the GPS.
If you’re building a coaching business or navigating entrepreneurship, this conversation will help you realign with what truly drives su...
Biohacking and Longevity Insights | Unlocking Longevity Secrets for High Performers
What if you could slow aging, sharpen your mind, and perform at your peak — naturally? In this episode, we sit down with Nicolas Lassen, a biohacking and longevity expert who made the leap from sports science to optimising human performance. Whether you're an entrepreneur, high achiever, or simply someone who wants to live better for longer, this...
90% of coaches fail. Jack AM Austin didn't. Here's why.The coaching industry is broken. New coaches are being fed fake advice, struggling coaches aren't getting clients, and most quit before they ever build real momentum.If you're serious about being in the 10% who actually make it, you need to hear this.Jack and I break down the exact coaching mistakes keeping you stuck, why coaches fail to get clients in 2026, and...
Breaking the Stigma: Addiction, Coaching & Why 90% of Coaches Fail with Marie Donnelly
Join hosts Greg and Dan as they dive deep with Marie Donnelly, a seasoned coach with a background in social work and mental health. Marie shares her powerful journey from working in substance misuse to building a successful coaching business, revealing the harsh truth that 90% of coaches and online businesses fail—and how to be in the successf...
90% of coaches fail in their online coaching business. Here's why—and what you can actually do about it.
Gerald Woollatt spent years figuring out what separates struggling coaches from those who build sustainable practices. This conversation goes deep into the mechanics of coaching that actually works—neuro coaching, self-awareness, and the frameworks that help new coaches avoid the traps that kill most businesses before they st...
How to Sell Yourself to Sell a Book in 2026
90% of coaches and online businesses quit every year. The coaching industry is littered with failed attempts, broken promises, and coaching mistakes that could have been avoided. So what separates the 10% who make it from the struggling coaches who never get coaching clients?
Joel Steele knows this better than most. From overcoming genuine adversity to building a thriving online coaching bu...
🎙️ Treating Dating Like a Business: High-Value Dating Strategies with Rachel Mailer
Struggling to find meaningful connections? In this episode of The Coach Trap, dating expert Rachel Mailer breaks down how high-value women approach modern dating like a business—strategically, intentionally, and with self-worth front and center.
Rachel shares her journey from navigating dating apps in 2014 to coaching successful women on buil...
🎙️ Finding Your Own Unique Voice in Business | Cristopher Karl Knoll
In this episode of The Coach Trap, hosts Greg Styan and Dan Williams sit down with Cristopher Karl Knoll, Executive Mindset Strategist and Founder of Lead Yourself First, to explore how to find your authentic voice and approach in business.
Chris challenges the cookie-cutter strategies pushed by many creators and emphasizes that growth requires patience, co...
🎯 Rule Your Emotions and Master Your Moves | Kevin Crockrom on Legacy and Life Choices
How to make money online coaching with life experiences
What legacy are you building right now? In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Kevin Crockrom — life coach, motivational speaker, and corporate trainer — to explore how your daily choices shape the story you leave behind.
Kevin challenges coach...
Finding Your Niche: Leyla Holmes on Scaling a Coaching Practice | The Coach Trap Podcast
Most coaches struggle because they try to serve everyone. Leyla Holmes knows that pain—and the breakthrough that comes from narrowing your focus. In this episode, she sits down with Greg Styan to unpack how early-stage founders require a different coaching approach, and why defining your niche can transform your business.
We dive into:
Most coaches don’t fail because they’re bad at coaching they fail because they’re bad at marketing. In this episode, Coach Trap co-founders Greg Styan and Dan Williams share exactly how to become part of the 10% of coaches who make it.Learn how to make money online as a coach, build a simple funnel that works, and finally attract clients without wasting time or ad spend.
Join the Coach Trap Community: skool.com/thecoachtrap
Watch t...
Most coaches don’t fail because they’re bad at coaching; they fail because they’re bad at marketing. In this episode, Coach Trap co-founders Greg Styan and Dan Williams share exactly how to become part of the 10% of coaches who make it.Learn how to make money online as a coach, build a simple funnel that works, and finally attract clients without wasting time or ad spend. Join the Coach Trap Community:
Watch t...
Breaking the Coach Trap: Achieving Inner Peace with Eddie Truong
Personal Branding for Coaches | The Coach Trap Podcast
Struggling to get traction as a coach? Feeling stuck, overwhelmed, or unsure how to stand out? Eddie Truong joins Greg Styan and Dan Williams to reveal the personal and professional strategies that help coaches achieve peak performance without burning out.
We cover:
How digital wellness impacts coaching ef...
From Rugby to Business: Rhod Jones’ Journey
The Coach Trap Podcast
Most people think discipline is about waking up at 5am and grinding harder. Rhod Jones knows it’s about systems, setbacks, and storytelling.
From professional rugby to solopreneur, Rhod shares what sport really teaches about mental health, productivity, and building a business without burning out. This isn’t theory—it’s practical systems from someone who’s been...
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