This week, Damian sits down with Freddie Andreasson, founder of El Gallo Altanero, one of Mexico’s most talked-about agave-focused cocktail bars. From a small town in Sweden to the heart of Guadalajara, Freddie’s journey is anything but typical — and his passion for independent agave spirits is infectious.
In this wide-ranging and honest conversation, we dive into:
🔹 Freddie’s early days in hospitality — from dive bars in Australia to barista bootcamp in Melbourne
🔹 The surprising origins of El Gallo Altanero and its mission to champion independent tequila producers
🔹 Building a cocktail bar in Mexico without cocktail experience — and why it worked
🔹 The bar’s no-compromise ethos on branding, culture, and integrity
🔹 Thoughts on guest shifts, brand partnerships, and why storytelling matters
🔹 The evolution (and gentrification) of tequila — and where the industry is heading
🔹 Why terroir, tradition, and human connection matter in agave spirits
🔹 Freddie’s candid reflections on burnout, solitude, and finding purpose through service
Whether you're into tequila, mezcal, or the business of bars, this is an inspiring, laugh-out-loud, and seriously insightful listen.
🎧 Tune in now on Apple, Spotify or wherever you get your podcasts.
tequila podcast, agave spirits, El Gallo Altanero, Guadalajara bar scene, Freddie Andersson, tequila bar Mexico, independent tequila brands, guest shifts, bartending career, cocktail podcast, mezcal education, agave culture, Mexican spirits, cocktail bar stories, hospitality podcast
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