The Collector's Compass Episode #11: The Modern Card Shop Owner With Tyler Santiago, Santiago Sports
In this episode of The Collector’s Compass, we sit down with Tyler Santiago—owner of Santiago Sports and one of the most recognizable voices in the New Jersey card scene.
As the owner of a thriving LCS in Matawan, NJ, Tyler has built Santiago Sports into both a local hub and a respected name nationally. From brick-and-mortar to Instagram sales, card shows to community building, Tyler has carved out a path that balances tradition with modern presence—without relying on the heavy push of platforms like Whatnot or Fanatics Live.
Tyler provides perspective on:
-Building Santiago Sports from its roots into a trusted shop and brand.
-How an LCS can thrive in today’s fast-paced, break-driven hobby.
-Why reputation, relationships, and community matter as much as product.
-The challenges and opportunities shop owners face in an evolving marketplace.
-His philosophy on collecting, breaking, and what it means to stay authentic in the hobby.
Whether you’re a local shop loyalist, an online buyer, or someone curious about how the business side of the hobby works, this episode is a reminder that community and credibility are the cornerstones of collecting with intention.
Subscribe, comment, and join the movement. And remember to collect with intention, not compulsion.
Learn More & Join The Movement:
Website: https://www.collectorsmd.com
Socials: https://www.hopp.bio/collectorsmd
Weekly Meeting Sign-Up: https://bit.ly/45koiMX
Contact: info@collectorsmd.com
Instagram: @collectorsmd
Follow Tyler & Santiago Sports:
Website: https://santiagosportsnj.com/
YouTube: @santiago_sports_
Instagram: @santiago_sports_ | @tyler_santiago_
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