December 23, 2024 • 39 mins
Discover how to align spiritual growth with business success in this powerful conversation with marketing expert John Daniels. Learn the three crucial phases of scaling a conscious business: from mastering sales conversations to building systems that create freedom.
John reveals why "doing good and making money" isn't just possible - it's essential for transformational leaders. Get actionable insights on overcoming limiting beliefs around money while staying true to your mission of serving others.
#RetreatBusiness #ConsciousEntrepreneur #SpiritualBusiness #BusinessGrowth #MarketingStrategy #Marketing #WellnessIndustry #BusinessCoaching #SalesTraining #LightWorker
About the Guest:
John Daniels is a marketing strategist who specializes in helping coaches, healers, and transformational leaders scale their impact while maintaining authenticity. Through his marketing agency, he helps conscious entrepreneurs get clear on their message and monetize their mission.
His unique approach bridges spirituality and business strategy, developed through years of working with funded tech startups and spiritual entrepreneurs. John's framework of the "Three Summits of Impact Mountain" provides a clear roadmap for conscious business growth.
About RetreatHelp:
RetreatHelp is an end-to-end business consulting and marketing systems provider with a mission to simplify the business of retreats, helping conscious leaders sell out their events faster, increase revenue, and have a greater impact with less stress.
We specialize in helping retreat leaders and conscious business owners streamline and scale their businesses through our comprehensive Four Pillar System: marketing, sales, technical systems, and business operations. Using cutting-edge technology, AI integration, and automated solutions, RetreatHelp enables retreat facilitators to focus on creating transformative experiences while reducing manual workload.
Guest Links:
✦ Website: www.theleanmarketer.co.uk
✦ Website: https://connectedimpact.online/
✦ LinkedIn: https://www.linkedin.com/in/john-daniels/
Podcast links:
✦ Website: https://retreathelp.com/podcast
✦ Spotify: https://open.spotify.com/show/64GwMQE2QPLqDE9fFxIFR2
✦ ApplePodcasts: https://podcasts.apple.com/us/podcast/the-complete-retreat-podcast/id1784541260
✦ YouTube: https://www.youtube.com/@RetreatHelp
Additional links:
✦ Website: https://retreathelp.com/
✦ Instagram: https://www.instagram.com/retreat_help/
✦ Facebook Group: https://www.facebook.com/groups/1462938347760779
✦ RetreatHelp Private Community: https://community.retreathelp.com/login
✦ This video was made with DeScript, the best AI enhanced video recording and editing software in the known Universe: https://get.descript.com/5f13gxl2u8m3
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
john-daniels--he-him-_1_08-22 (00:00):
A trigger is like when bad shit
(00:00):
happens.
glimmer is when you see glimmersof the thing that you desired,
like the thing that you wantedhappening.
I think if all the good peoplehad all the money this would be
a world I want to live in.
And let's try and get there asfast as possible.
I think, business is theultimate spiritual journey,
Because it's easy to bespiritual when you're sitting on
a mountain.
It's hard to be spiritual whenyou can't make payroll, sales is
(00:20):
an act of service.
You have to be willing to beuncomfortable in order to do
that.
And then being able to connectit with a way for them to get
where they want to go
HypeMiC & FaceTime HD Came (00:28):
This episode of the Complete Retreat
Podcast is brought to you byRetreatHelp.
com, where conscious retreatowners go to sell out their
events, increase revenue,simplify their business
operations, and have a greaterimpact on the world with Retreat
Help is changing the retreatindustry with its dynamic and
innovative business systems thatallow retreat business owners to
(00:49):
spend less time on tediousadministrative tasks and more
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Give us a call and let ourexperience and expertise
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(01:11):
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Visit RetreatHelp.
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(01:32):
what is up?
Welcome to another episode ofthe Complete Retreat Podcast,
where I talk to retreat creatorsand retreat industry experts
about what it takes to create athriving retreat business.
My guest today is John Daniels.
This guy is a wizard.
I've honestly never heardanybody else talk about
spirituality and marketing inthe way he does.
(01:53):
His deep understanding ofmarketing and ability to bridge
both of those worlds offers areally unique and powerful
perspective on how people cangrow their businesses.
John gives a really incredibleand super valuable high level
overview of marketing.
Now this is applicable toanybody, anybody who's running
or owning a business.
He talks about the differentstages of the marketing journey
(02:16):
and what people should focus ondepending on where they're at in
their business journey.
And John has a depth ofknowledge in marketing.
I know I'm going to go back andre listen to this episode
probably once or twice, and Ihave a sense that most people
who listen to it will want tolisten to it again, because
there's just so much informationhere.
So, without any further ado,let's get into it.
ian-vogel_1_08-22-2024_10 (02:37):
John, it's a pleasure to have you on
the podcast today.
Uh, the way I typically like tostart these conversations is
what's present with you.
What's, what's exciting for youin your life right now?
What, what are you jazzed about?
john-daniels--he-him-_1_08-2 (02:50):
oh man.
The thing I'm most jazzed about,I think, you know, there's A
time in your life you set a goaland you figure out what you want
and then you take action andthen you kind of go, what the
hell is going on?
And then you start to see thingsstarting to glimmer, right?
Where you start to be like, Ohwow, like, is this who I am?
is this the thing?
So there's a couple of thingsthat right now that I'm just
like, Whoa, That just happened.
Like, that's very cool.
(03:10):
So, um, and and that's a newword that's come into my world
is glimmer.
learned it as the opposite of atrigger.
A trigger is like when bad shithappens.
Like, glimmer is like when yousee the glimmers of the thing
that you desired, like the thingthat you wanted happening.
I'm like, yeah.
So that's what's happening rightnow.
I'm getting some glimmers like,I'm feeling
ian-vogel_1_08-22-2024_100823 (03:29):
I love that.
I love that way of framing itand that, that language around
it.
So, we had a conversationrecently and you, Kind of
explained what you what you do.
So if you could give us a briefrundown of what you provide the
how you serve people.
And I think what you do is areally powerful service.
So yeah, what you're doing nowand how you got to where you
are, because, People who arelistening to this are going to
hear your, your accent issomething I touched on a little
(03:51):
bit at the end of our lastconversation and I couldn't
pinpoint it.
So I'm sure there are a lot ofpeople who are curious as to the
origins of, John Daniels.
john-daniels--he-him-_ (04:00):
Amazing.
Well, in short answer, I mean, Irun a marketing agency where we
help, coaches, experts, healers,get clear on their message,
deliver that at scale, monetizetheir mission, help make the
world a better place in a sense,do good and make money.
Because I think if you're on aspiritual path, It's almost your
duty to make money because, youknow, you can rail against, you
know, like, oh, money's a littleevil.
(04:20):
I'm like, nah, I think if allthe good people had all the
money, like, would be like, thiswould be a world I want to live
in.
And like, like, let's try andget there as fast as possible.
you know, how did I get there?
Well, I mean, you know, I've gotto tell a bit about the story.
I'll, so I'll tell you a bitabout, an exorcism, girl and the
voice.
So how about that?
so I think, a tale of threechapters as a, as a kid.
(04:40):
I used to do, I remember a lotof my earliest memories, is my
mom had this jewelry box oflike, like necklaces and stuff
all used to like get all stuckin.
And I used to love just likeunpicking them, like slowly, but
surely like, and you know, thispainstaking detail of just like,
and threading stuff.
And like, that's like, I stillfeel like I'm doing that today
with my clients and, you know,marketing systems back then, it
was more about figuring outlike, what the hell am I doing
(05:02):
here?
Like, why am I here?
What does it all mean?
I was raised, you know, in SouthAfrica, moved around quite a
bit.
my parents got divorced and Iwas quite young.
So I got to experience likequite a, you know, a lot of
different places, a lot ofdifferent environments.
and, uh, one of them was aschool where, uh, went to high
school.
and, you know, after Living in avery small, town in, in, rural
(05:23):
South Africa, I was like theonly English grade four.
I was like, I had this veryadult conversation with my mom
saying, you need to send me tothe boarding school so I can get
a proper education.
I'm at the age of like 11 orsomething.
Um, but this is a, the, the, theschool was like a, quite a heavy
Christian school.
And like, I have no problem withChristians.
you know, but they were quitelike constricted about like,
(05:45):
like how to do stuff.
And, uh, me being a very curiousdude, like trying to unravel the
secrets of the universe.
I was like, no, anything that isnot in this little bubble is
satanic.
Right.
So I was like, what's that?
All right.
But, uh, one day is one day Iwas like, I'm going to give my
life to the Lord.
And, uh, I remember like me andmy two buddies were walking to
school.
And, uh, we're going to go toBible study and give our lives
(06:05):
to the Lord.
And, uh, but on the way there,my one buddy was giving, showing
me this death grip, like he wastrying to squeeze my chest in
this, like, grift, and I waslike, uh, he was like, yeah, uh.
Um, but anyway, this will berelevant in a second where we
then, you know, went through thewhole process, like gave our
lives to the Lord, very serious.
And as I was walking back, thehostile master said to me,
listen, John, just step into myoffice quick.
(06:25):
Cause you know, the Bible studywas in, it was in the school
building.
And he said to me, are youserious?
And I'm like, yes, I'm seriousabout this.
But as I was doing this, I wasrubbing my chest because it was
sore from the death grip.
Right.
And as I start rubbing my chest,he says, is my chest sore?
And I'm like, yes, it's sore.
And he gets, gives this look inhis eyes and he says, it's the
Argos and Argon.
It's the nine generals of Satanmanifesting in you.
(06:46):
Right.
And I'm like, now I startchuckling because I'm like quite
serious about having walked thisone path, but now I'm getting
this experience of like, thisdude's got this so wrong.
So I start laughing, right, andthe more I start laughing, the
more he's like, See how theymanifest! So I start laughing
even more, because I'm like,this is just hilarious, like how
wrong this dude's got it.
So the more I'm laughing, themore he's getting, In the name
(07:06):
of Jesus, leave this boy, leavethis boy! And I'm just like
laughing, I'm like ugly crying.
You know when you're laughing sohard, you can't speak, like
there's snots running down myface.
Like I just, I can't, I'm like,and he's like, yes, like we're
really getting somewhere.
So by the time I eventuallycalmed down he's decided that
the demons have left and I'mlike right Okay, like I've
definitely something's left.
But I remember walking out thatday that building and I looked
(07:28):
up at the sky and I said to godlike you and I are going to talk
directly from now on likethere's not going to be a
middleman like I'm not goingthrough any intermediaries I
want to I want to apprehendwhatever that spiritual essence
is and and feel Like directlyYou know, so that was like the
first part is like so that ledme to this quest and I'm still
on this quest To kind of piercethe veil and just understand
reality god divinity directlynot intellectually, but the
(07:51):
visceral experience of that sothat's the exorcism, you know
the girl, you know, I was livingin south africa.
I met my wife Uh, she was mywife then she was just this
really pretty girl at a partyand I was like I'm a friend that
introduced us and uh, and shesaid to me, my parents want to
move to, to Scotland and I waslike, what are you going to do?
And I'm like, well, this seemsamazing.
What do you want to do?
(08:11):
She's like, I want to move toScotland.
I want to travel.
So my plan at the point was Iwant to work from anywhere in
the world.
I want to travel the world,learn from the masters, and I
want to teach back whatever Ilearned.
So, and she was like, cool, I'mgoing to travel.
You want to travel?
Let's go.
So I left everything that wasthe exorcist, the girl and the
voice, lived in Scotland for awhile, basically did marketing
for, you know, whoever neededit.
(08:32):
Um, what found the Scott, thestartup community here, you
know, sort of working with a lotof funded tech startups, which
is really interesting again, youknow, untangling this
complexity, but when COVID hit,most of my clients said, listen,
we can't market, you know, weneed to, like as pointless
having you as a marketingconsultant, you know, because we
can't market.
So it's like, okay, great.
so suddenly I went from having athriving business to no clients.
(08:53):
But, you know, having thespiritual kind of, angle to
that, I was like, this is anopportunity.
It's either a crisis or it's anopportunity.
I went within and I waslistening for the message and
the voice said to me, Weaponizethe Lightbringers.
Okay, so with that came thislike diagram, this like
explanatory thing of the worldand all the people in it.
And the light's trying to getin, like whatever you want to
(09:13):
call that God, the universe,whatever, trying to get in.
And people within there rising,like wanting to connect to that,
bring it down and spread itaround, whatever that looks
like, you know, and it doesn'treally matter about the
discipline.
I mean, but they typically looklike experts or coaches, people
that have been through stuff,been through some kind of
darkness, metabolize that.
And I want to, you know, enableother people to go to that,
that, that transition faster.
(09:35):
And these people want to rise,but they're connected, but
they're encountering thisfriction.
Of, often it's technology, theylove technology, they love
websites, they love all thestuff, but the minutiae of
putting that together, not,their flow.
and the other thing is, is that,piece of understanding in how to
actually monetize this thing,how do I take this, this
impulse, this urge to serve andbuild something that I can earn
(09:58):
a living and scale that.
So, you know, so that's been themission of the last four years
of, you know, really leaninginto that.
To figure out like, what dothese people need?
Who are they?
How does it work?
You know, like, what are thechallenges and how do we, you
know, organize, you know,solutions, services, processes
around that to weaponize thelife, bringers, right?
To help more people connect,bring more light in, help more
people rise, and in some waymake the world a better place.
(10:19):
So that's the journey, man,that's how we got to here.
ian-vogel_1_08-22-2024_1008 (10:22):
You know, I love that your slogan,
which is Do good, make money.
And it's so simple andstraightforward.
And I think for a lot of peoplewho are in this space, what you
would call light bringers,labels for me get a little
tricky and I know, and I get asense that you feel the same
way, but that's, you know,that's what works for you, but
(10:45):
light bringers, light workers,whatever you, want to call it.
yeah, people
john-daniels--he-him-_1_08 (10:50):
the, the numbers are, it's the
mission, it's the purpose.
Whatever you're doing, man.
If you resonate with that, like,I, I'm gonna back you.
ian-vogel_1_08-22-2024_1 (10:55):
People are, here to do service and, to,
to help make the world a betterplace to help usher in the new
era, you know, whatever it isthat's coming in.
I get a sense that a lot ofpeople feel that we're in a
transitionary phase, the waythat the world once was very top
down, patriarchal, Just theenergy was very different and,
we're experiencing a shift andthat's undeniable and something
(11:17):
else is coming in and there's agroup of people, possibly a
large group of people who haveincarnated on this planet to
help facilitate that, that,transition.
And you know, those people, andin my experience, I guess I
would resonate with that.
Being one of those people andI've, a lot of those kind of
folks are the people that Igravitate towards within, within
(11:40):
my circle, within my community,my peers, at least, especially
early on in the journey for, formost, if not all of us, there's
a disconnect between the do goodand the make money it was either
one or the other, there, thereseems to be this dichotomy and I
think that's partially part ofour cultural programming, you
(12:00):
know, money is the root of allevil and all this, Nonsense that
you hear in certain dogmaticideologies and do good and make
money.
Those things are interconnectedand from my personal experience
and my belief is that, you canonly progress so far spiritually
until you figure out the makemoney part of it.
Like you will stall out.
(12:22):
Your progress will becomeretarded at some point.
until you figure out themonetary aspect, like learn what
money is, what the energy ofmoney is, how to work with it,
how to grow it, how to utilizeit and, proliferate it and use
it in the world to do goodthings.
So I love that part of yourmessage and I really resonate
with that.
And, I think a lot of people arecoming to the point where that
(12:44):
they are realizing, no, I haveto figure that out.
That is a fundamental part of myspiritual growth ultimately.
So like, kudos.
That's, I saw your slogan.
I was like I like this guyalready.
I've never actually spoken withhim, but what he is just that
vibe is, I'm totally with it.
I think more of theseconversations need to be had..
So I'm really curious as to likethe folks that you work with,
(13:07):
the light bringers, the experts,the healers, you know, whatever
their chosen modality is, I'dlike to know more about the
challenges that they experienceand what you're seeing from your
perspective, working with,probably a wide swath of people
who are in that demographic.
john-daniels--he-him-_1_0 (13:24):
Yeah.
So, I mean, I've kind ofassembled, one of the frameworks
I use, what I call the threeimpacts, the three, the
mountain, the three summits ofimpact mountain.
Right.
So it's like, you mentioned likea mountain with, with three
summits and this is how I seethe journey.
So like summit one is aboutmaking money, right?
Summit two is about buying,using the money to use systems
to buy back time.
(13:44):
So it's like three quests, likethe first boss level, there's
money.
The second boss level is time,the third boss level is impact,
and there's like a skill tomaster at each level.
the money level, the fundamentalskill around that is sales.
It's conversations that end inpeople giving you money for
stuff, and how do we navigateall of that?
and then level two, the bosslevel is time, alright?
and the skill around that isbuilding systems that do what
(14:07):
you used to do one to one inorder to do, to do that at
scale.
Now, How people goof this up isI think, you know, and I'm still
make some cool graphic aboutthis, but like,, level two,
there's like a siren song.
That's like, Ooh, look, shiny,shiny, shiny marketing stuff is
easy to do and requires verylittle.
it's easy, you know, easier.
Right.
To go play with the shiny toys.
(14:28):
Hey, I need a new website.
I need a new funnel.
I need a new thing.
Right.
This stuff is fun to do.
And you get this dopamine rushwhen you do it, but it doesn't
make any money by itself.
Unless it connects actual humansto a thing that actually helps
them get where they're going togo, right?
So people look at the funnel andgo like, Oh, you need a funnel.
It's like, no, the funnel is thelast visible thing on a long
(14:49):
journey, right?
Because, you know, level one,there's a big monster called
awkwardness, right?
Which arises when you have totalk to people about money,
especially when you're sellingyour own stuff.
Okay.
Cause I think, business is theultimate spiritual journey,
right?
Because like, you know, it'seasy to be spiritual when you're
sitting on a mountain.
It's easy to be spiritual whenyou're at the meditation
(15:11):
retreat, it's easy to bespiritual while you're doing
yoga.
It's hard to be spiritual whenyou can't make payroll, when you
can't pay rent.
Okay.
Like this to me is like, it'sthe walking through the eye of
the fire.
This is where, You get to seewhat you're made out of, right?
So to me, like, spirituality isnot about avoiding difficult
things, okay?
It's about being able to summonmore power so you can handle
(15:34):
more of that, right?
So that you can, when, you canallow these things to enable you
to rise, right?
It's not about being, Like, Ooh,the meditation hack or whatever,
or the thing that allow you tonot have difficult should happen
in your life.
Like, that's not what this gameis about, right?
That's not what this, this earthschool is about, you know, it's
about going, yeah, you're goingto get like, it's the yin and
(15:55):
yang, or that is literally aschematic diagram of this plane
of existence, right?
There is equal good and bad, andit just swishes around, but it's
our perceptions that, labelthese things.
So it's like COVID hit and likemy whole business crashed and
that was like, was that a badthing?
Well, it is whatever you say itis.
Right.
And I was like, okay, I caneither, you know, I have all the
evidence to support that this isa terrible thing that happened
to me, or it's the best thingthat ever happened to me.
(16:17):
Right.
But, and that, that to me isowning that and taking control
of that.
And that's the energy of, oflevel one.
All right.
And you don't need a lot ofshiny things.
It's about figuring out whoyou're here to serve.
and often it's not thinkinglike, you know, like it's there.
But it's having the courage togo in there.
And that's kind of the workfiguring out who you there to
serve and then connecting thetransformation that you can help
(16:37):
with people to a monetaryequivalent that's where the
marketing and the position is.
It's just about like, okay, it'scool.
It's like, if I want you to giveme a lift to the airport, I can
negotiate that and for ourrelationship to be in balance, I
can do you a favor, of equalvalue, right?
That's an energy translation.
Like money is just another typeof that.
and it's just mapping that tosay, cool, you know, you have
some money.
I would like some of that.
(16:58):
I'm going to, how do wenegotiate this exchange in such
a way that everybody wins?
Right.
And I like to think of like a10X multiplier.
Like, you know, if you want tobe, in excited about doing what
you do, how do we structure whatyou do so that it delivers 10
times the value that you'recharging?
And now we can exchange inabundance.
You pay that price once youfigure that out once, but once
you've done with that, you know,you then.
(17:19):
are able to be excited aboutwhat you do and be like, yeah,
like this is my jam.
I can a hundred percent help youand it feels good, but you need
to do the work up front.
It's not about going, Oh, I'mgoing to try and sell people and
manipulate stuff.
It's about being able to lookyourself in the mirror and go
like, my shit works.
You give me this money.
I will make this shit happen foryou.
Right.
and that's, I call it passingthrough the eye of the needle,
(17:41):
like making a decision about whoyou're going to serve.
And then you stand in the fireand you like figured out.
Like how do you take thosepeople there and this is a lot
of the time it's like, oh, I'mgonna try and do this thing, I
say this as myself like, oh, I'mgonna do this thing and then you
do it a little bit until it getshard and then you switch and
you're a little bit hard and youswitch and it's like, okay,
cool, the universe is going toreflect that back to you, but
(18:02):
you know, and, when you're ableto bring, your, spiritual tools
to bear and be like, okay, whenthis gets hard, how do I get
better?
Yeah.
How do I become more present?
How do I summon more power to beable to overcome this thing?
Because if it is hard, it isvaluable.
And now you've, you understoodthat transformation, you're able
to, to help more people throughthat process.
It's almost like you'reexpanding the spiritual
(18:24):
bandwidth you can channel morepower through and enable greater
transformations and hell, youshould get paid for that.
So it's about those are kind ofparameters.
That's how I understand that.
It's not like you do good, makemoney is some wishy washy thing.
It's like, no, let's get inthere, man.
Like, as virtual people, man,like you should be powerful,
right?
Like, let's own it.
Like the world needs us rightnow.
(18:44):
There's a lot of crazy stuffgoing on.
There's also lots of good stuffgoing on and, you know, we need
to represent, right.
ian-vogel_1_08-22-2024 (18:51):
totally.
And.
I think there is something thatI had to come to terms with, and
I think you, you maybe alludedto a little bit, especially with
what you're saying there aboutwe need to be powerful.
there's this illusion, or atleast there was for me, and I
think this is something Iperceive in other people, that,
if I don't have any options, orif I'm not making a decision
(19:12):
about something, any certainsituation, then there's nothing
I can do about it.
Maybe a good analogy is,physical defense, like martial
arts.
there's no strength in not beingable to defend yourself if
somebody's bullying you.
But if you choose, if you havethe skills and you can choose to
turn the other cheek and walkaway from that person, rather
(19:32):
than that being your only optionbecause you don't have the
skills, there's power in that.
That is where the power is.
Being able to say, I coulddefend myself, I could win a
fight if I needed to, but I'mgoing to walk away.
Like, if this turned into a selfdefense situation, I could
handle myself and I would beokay.
The power comes in the choice.
And I feel like a lot of people,So, especially when it comes to
(19:56):
money and looking back at my ownlife I was in situations where I
didn't have anything, gavemyself this false sense of piety
that, I'm not contributing tothe, to the capitalist system or
I'm not contributing to this orthat because I'm choosing not to
know.
no, I, I didn't have a choicenot to because I didn't have any
money.
I couldn't, participate in a, ina meaningful way.
(20:16):
there wasn't power in that.
There, there, there simplywasn't.
john-daniels--he-him-_1_0 (20:19):
Yeah.
You're just rationalizing that.
My kung fu teacher used to say,like, if you argue for your
limitations, then you get tokeep them.
ian-vogel_1_08-22-2024_10 (20:27):
Yeah.
and there's a lot of people andthere's, it's, it goes beyond
just the money thing, arguingfor our limitations in the
sales, in the marketing, like,Oh, I don't have enough people
coming into my, into mybusiness.
I'm not getting enoughinteraction with people.
It's like, Oh, you could be atthe effect of that.
you're either reactive orproactive to it.
(20:48):
Like, oh, I don't know what todo I don't have enough leads.
I'm not having enoughconversations.
I'm not making enough sales.
I was like, okay, or I can ownthis and if somebody else is
doing it, I can do it.
And I just need to, as you say,walk through the eye of that,
walk through the eye of theneedle and go through whatever
it is, become the person I needto be to get the results that I
(21:09):
want to get that's almost alwaysgoing to mean getting outside of
your comfort zone because nogrowth happens inside of your
comfort zone.
We talked about the first levelsof, of the mountain.
How does one go from, from leveltwo to level three?
john-daniels--he-him-_1_0 (21:24):
Yeah.
Um, Well, I mean, it's allfractal, the thing that moves
like the skill of sales is aboutconnecting to people like the
people that you want to serveand then listening carefully to
where they are, where they wantto be, what's in the way., This
is the most powerful question isdo you want help with that?
That's where you start to makethe transition into the money
thing.
Do you want help with that?
And then this is what help lookslike.
(21:44):
This is what help costs.
Now, once you understand who thepeople are.
What the challenges are, whatthe reality is that they're
looking at, what desired realityis, what all the bullshit is in
the way, and then you've been,you know, one bit by bit, you
have a visceral understanding ofwhat the bits are in between,
then you're in a position to belike, cool, what social media
channels should I show up on?
(22:05):
Well, it's the social mediachannels where the people that
you speak to are on, and here'sthe crazy thing, people are
like, oh, social media, it'slike, it's a great way.
But, you know, so you need, Imean, you can see this is the
top level over here.
That's the three mountains,right?
The bottom level is, sales.
The middle level is, is time andit's just, it's delivery
systems.
So that's, a list of people tospeak to.
That's some conversations that'smaking an offer.
(22:26):
Do you want some help with that?
Then the next level up fromthose, your delivery systems.
So if you do actually servingpeople, the next level up, the
first system is the system thatdelivers the value.
Now, if you're doing coaching orsomething like that, often
that's just you spending timewith them.
But you put in enough reps, youstart to see what the frames
are, you start to developresources and systems and
processes and worksheets andrecordings and things like that.
(22:47):
And it's very specific to thepeople that you're helping,
because it's like you're doingit one to one, so they get the
full experience.
But you put the reps in for thesame people.
This is why the niche is soimportant.
It doesn't matter what niche,but pick one, because then you
get to see the patterns.
You do the same thing again andagain, you get to be like, Ah,
okay, I'm always doing thisthing, I'm always doing that
thing.
Alright, cool, cool, cool.
And you start to put, you know,the systems together.
Because you're then able to, to,you build blocks on top of each
(23:10):
other.
Right, your solution becomesmore potent.
Because you're learning eachtime you do this thing.
It's like, Bruce Lee says, Idon't fear the man who did 10,
000 kicks.
And, I fear the man who did onekick 10, 000 times.
And that's you putting in, youknow, you serve the same person
every time.
you sharpen that edge.
So that's the delivery systemsthere.
The next one is the salessystems.
It's like, what does it take forthem to say yes?
(23:32):
you start to understand thebeginnings of that process.
I have lots of frameworks nowabout like, you know, my sales
processes goes cool.
How far are you up impactmountain?
Let's see where you are.
And then I can offer you thenext step.
Right.
Took me hundreds of calls to getto the point where I'm like, Oh,
okay, cool.
This is, you know, hundreds ofdifferent people at different
stages.
The picture started to emerge.
So that's the sales system.
I get people say yes.
(23:53):
And then there's, marketing.
Which is just, the people thatwere on the list there, you do
the work to figure out wherethey are.
You then see where did they hangout and you can get to them in
groups.
And that's the thing is, is likethe system, the bridge, you
don't need a million differentthings you don't need one in
each place and then you just putmore volume through each of
those things.
Right.
So that's level two.
And it's about the system andthe transformation is about from
being the business to having abusiness, something else that
(24:16):
isn't you that delivers thesystems that delivers the
transformation.
And that's, you know, that's awhole mission on itself.
I mean, that process level oneto level two, three to five
years.
Okay.
Like it's not the quick fix.
You know, I'm like, I'm livingdoing this myself.
like I like to think I'm prettygood at it, man.
It just takes time.
Right.
You just got to put the reps in.
you know, maybe that's alimiting story I'm telling
myself, but that's been myexperience.
(24:38):
and then level three is about,Teams.
All right, so here you've got alist of people, there it's your
marketing systems, here itbecomes a community of your
prospects.
Like you're collecting, youknow, you understand, you kind
of become low key famous in thatgroup of where they are and the
groups and the way they'reconfigured are completely
different depending on yourniche.
You get to know how they hangout, where do they hang out,
what are the groups, theassociations, the memberships,
(24:59):
the masterminds, the retreats,the whatever it is.
The middle one over here, sohere's your sales systems.
sales systems that then becomesthe community of your past
clients, your alumni, the peoplethat become your advocates, and
potentially your mastermindgroups and those kinds of
things.
It's, how do we connect andorchestrate those people?
And then this last one, whichreally took me by surprise.
So here's your offer, there'syour delivery systems.
(25:21):
There becomes your team.
you start to build a group ofpeople that start to facilitate
the transformation on yourbehalf.
Okay.
And it took me completely bysurprise that it's like, hang
about, like I can build a placelike, I can make a space for my,
for people, like, this is supercool because not everyone wants
to do the entrepreneurialthings.
Some people just like, they werelike, Hey, I like what you're
doing, you know, maybe their jobsucks and you can get a job that
(25:43):
people love.
at that level now of having ateam and having that
responsibility to, to hang outwith people.
Like, uh, it's a thing, man.
It's power, but it's alsoresponsibility.
you know, that's the level.
So the dynamic here is one toone.
The dynamic here is one to many,where it's you to many people,
and the dynamic is many to many.
Where it's you and a group ofpeople that are interacting with
other groups of people.
So that's, you know, that's the,how do you get to level two to
(26:05):
level three?
Hopefully that explains.
That's my understanding of it asmuch as I understand the game at
present.
ian-vogel_1_08-22-2024_1 (26:10):
that's a very comprehensive and, and
methodical approach going stepby step by step to get to as far
as you want to go.
A lot of people aren't going towant to go all the way to having
a team.
That's just not in theirwheelhouse, you know, for
whatever reason.
Maybe they just enjoy workingsolo more or whatever it is.
(26:33):
Not everybody's going to want togo all the way to the top, but
having a, a method to be able toprogress from one to one to the
next step to the next step tothe next step until you get to
where you want to go, I thinkis, is really powerful.
And something I see is people,it's beyond just being an
entrepreneur, building yourbusiness, this is something that
(26:55):
that transfers over and isvisible in the spiritual space
as well, is people wanting totake shortcuts.
People wanting to jump from thefirst, the second block in level
one up to level two withoutdoing all of the required steps
to get there.
we see that in different facetsand different areas of life and
in my perception, that's justunsustainable, if you don't have
(27:16):
a solid foundation, whatever youbuild upon it is going to
crumble in one way or another.
So I really appreciate yourframework and, the step by step
approach to getting people wherethey want to go.
john-daniels--he-him-_1_0 (27:27):
yeah, I mean, it's just, that's just
the lived experience of justgoing through it myself, but
also just listening to lots ofpeople and seeing like, you
know, I've been very privilegedto be able to work with some,
with a lot of better coaches atdifferent levels of the game and
be able to see behind the scenesof like, okay, what does this
actually look like?
You know, be like, okay, you'realready like, okay this seems to
be, this is where you start andthis is where you go.
and being able to learn fromsome amazing people along the
(27:49):
way., so that he called CaitlinDuna she built like one of the
sales teams for Deepak Chopra.
but she says sales is an act ofservice.
You have to be willing to beuncomfortable in order to do
that.
It's not about manipulatinganyone to do anything, but it's
about really connecting withpeople, and being like, what do
you actually want to, do youwant to do this?
And then being able to connectit with a way for them to get
where they want to go, because,you know, that to me, it's not
(28:10):
about manipulating anyone to doanything.
but about you being able tostand in your truth and being
like, you know, I'm not, I can'tsolve the whole planet, but if
you are a light bringer and youwant to figure out what the hell
to sell and get the feeling inyour bones that I can charge
money for this thing, like I cando that.
I can do that all day long.
And I can say like, I can dothat because I did it, You know,
there's the visible piece ofthis whole thing, that it's like
you look at social media, youlook at marketing, you know,
(28:32):
there's social media is topositivity what the news is to
negativity, right?
If they're, they're equal,there's reality.
And then it's like the worst 5percent is on the news and the
best 5 percent is on socialmedia, right?
Reality is like somewhere inbetween.
If you had to see the reality ofthe news, it would be like, you
know, world literacy increasedby 0.
(28:53):
06 percent today.
Like, okay, like super notexciting.
All right.
But it happens every day, right?
Happens every day.
It's like that progression isinevitable.
as like warriors of light, likewe got to represent the other
side of that happening.
It's like, just because likesomething bad happened on the
other side of the world.
And now everybody knows aboutit.
Like that doesn't mean badthings happen most of the time.
(29:15):
It's just that they get a lot ofpress.
So we need to be, you know,mindful of that and be like
every day there's people, youknow, performing like millions
and billions of acts of kindnessto each other.
Like that happens every singleday.
Just because the news, I mean,it's not happening.
In fact, more of that'shappening than anything else
that you see, you know, and justbecause people are crushing
them, crushing them on socialmedia doesn't mean that you're
(29:37):
any less, for that happening,you know?
So it's almost like you were tobe like, okay, if that's
happening, that's like 1 20th ofpotentially what's going on.
So whatever you think is good orbad feeling you have about
seeing that, turn it upside downand multiply it by 20.
And that's kind of like, okay,cool.
I feel envy for that person, butI'm actually really awesome
because of just like who I am.
And I think there's just so muchinformation stuff coming at us
(30:00):
all the time you should checkyour Facebook feed.
Sure.
You should do that stuff, butalso check your spiritual feed,
Like it's I'm trying to likewhen I wake up in the morning
and first check my internalnotifications, right?
Before I pick up my phone andcheck on my messages, just
check.
Okay, cool.
I've just woken up like let'sjust check my spiritual inbox.
Like are there any messagesthere or like, Cool.
You know, cause that's thereality.
Like that's the thing, you know,and then it's like, okay, cool.
(30:22):
Is there any stuff I want tosend anything, you know, just
have that connection and belike, okay, cool.
Thank you so much.
Okay.
I got that message.
I'd like some more guidance onthis, please.
I'm not so cool about that.
You know, uh, thank you.
You know, I'd like some moreinformation about that and you
know, I wish everybody well andthen go on with your day.
So you check that as well.
In addition to your, socialmedia feeds, check your
spiritual feeds as well.
Check your spiritual inbox aswell.
(30:43):
And, uh, you know, just keepthat nice and clean.
ian-vogel_1_08-22-2024_1 (30:45):
That's that's super powerful and such a
great insight and a frameworkthat people can think about and
it makes it real for peoplebefore you pick up your phone
and check your Instagram inboxor your whatever feed, like
check in with yourself,especially first thing in the
morning because we're justcoming out of the theta
brainwave state where our brainsare very open.
(31:08):
And our minds have time, havehad time to integrate what
happened from the day before.
And often, you're right, there'smessages and there's
understandings that were therefirst thing in the morning,
right when your consciousnessstarts to kind of become
illuminated to the 3d world.
That is a very powerful time to,yeah, check in with that
(31:28):
connection, see what's come in,see what's ready to go out, see
what's not serving you.
And, so many of the people inthis community are, you know,
the Lightbringers, as you wouldsay, are very empathic, very
sensitive.
and I think it's, it's vitallyimportant to.
To have those, especially forpeople who are empathic, to
intentionally take time to checkin with yourself and find your
(31:50):
center.
Because People who are sensitiveand they're picking up on energy
and different things from theexternal world around them.
People who are more sensitive tothe external environment.
Sometimes it can be easy if youdon't do that check in.
Where am I right now to get lostin the fray immediately if you
don't intentionally take thattime to say, where am, who am I?
(32:10):
what am I feeling right now?
who am I today right here, rightnow?
And, and when you have that,that barometer, that set point,
it makes it easier to notice if,you know, when you're, when your
energy shifts, I was right hereearlier and now, I've have all
these chatty thoughts or I'mfeeling this emotion that wasn't
there before.
(32:30):
was this generated from withinme or am I picking this up from
the environment or a situationthat's external to me?
And if I am picking it up from asituation that's external to me.
That means I can do somethingabout it.
I, I have the power to control.
Once you have that awareness,like I can do something about
this.
I'm no longer a victim to thecircumstances of the world
around me.
I can, empower myself bydifferent practices, by, getting
(32:55):
out of a situation, by, bytaking action to, to get back to
where I was or, improve my,energetic state or whatever that
is.
And sometimes you just have tosit in the shit and you don't
always have to do that and ifit's not yours, then certainly
probably don't have to sit in itwhat you said about sales and
(33:16):
that it's not necessarilymanipulative.
I think more people need to hearthat and, I'm 100 percent in
agreement with you.
it's an act of service.
And in my experience goingthrough my journey, after the
sales calls I've done for, forlike high ticket coaching and
the ones that didn't go well Ihave had situations where I get
to the end of the call and likethe call's over I would always
(33:37):
have a moment of checking likewhat went well, what didn't go
well, just self reflect and givemyself some feedback.
And the times where I wasdisappointed was when I didn't
ask the hard questions.
When I didn't go, when I stayedin my own comfort zone and I
didn't ask the question that wasgoing to make things
uncomfortable, But the questionthat, that person needed to be
(33:58):
asked because apparently nobodyaround them is asking them why
they have this problem.
It's apparently, it's clear tome that, you know, after being
on the phone with somebody foran hour and talking about their
situation, it's like, oh, okay,I can see where, very likely
where the root cause of this isfrom, after talking with a lot
of people.
And by not, going there.
Just because you know, it'sgoing to make them
(34:19):
uncomfortable.
thankfully I've had some mentorswho are really awesome as well
and helped point that out.
Like you're not doing them aservice by not pointing out the
thing that they need to seeit's, it's not salesy to point
out to them that they have aproblem that you can fix.
It's not manipulative to inducean emotion within somebody like
you're not responsible for theiremotions by pointing out the
(34:39):
thing.
Even if you know it's going tobring up something uncomfortable
for them, you are notresponsible for somebody else's
emotions.
And also you have aresponsibility to a certain
degree to, and if you want tohave a business and really help
people, if you're serious aboutit, you need to ask those
questions and it's not going tobe comfortable and you need to
get over it yourself.
john-daniels--he-him-_1_08-22 (34:57):
A hundred percent.
And I think, you know, there's,there's a framework in that is
that, you know, we presuppose ifyou're in a sales role, if
you're selling something that'sshit, none of these rules apply,
get the hell out of there, findsomething that you believe in.
That'd be like, okay, cool.
I am selling something thatactually works.
Right, so that, you know, I'mpresupposing the existence of
this frame.
If you're selling something thatdoesn't work, none of the
suppliers stop doing itimmediately.
Right?
Okay, and there's no one talkingabout, like, the thing that
(35:19):
works.
So, like, think about, like,you're a medical doctor.
Right?
And someone comes in and they'vegot, like, a giant tumor or
something like that.
Right?
You're not doing them anyservice, pretending that it's
not there.
Right?
Saying, I'm not going to pointthis thing out.
It's like, no, like here is thedata, like here is my evaluation
based on the evidence, right?
And here is a course of actionthat we can do this.
Like you came here to getsomewhere and I'm going to tell
(35:42):
you, like, this is what's goingon.
and, uh, you know, and I thinkthat's, that's, what you're
alluding to it's not aboutmanipulating things.
Like really the best salespeoplein the world are freaking
experts.
At the subject matter that theydo, but also about human
psychology and about like, youknow, like being able to help
people make clear decisions andmake sure that if you're really
there to make a change and Ithink, you know, that's why like
(36:04):
this whole light bring ajourney.
You start at the beginning ofhaving to sell your own stuff,
and that just cuts through allthe bullshit.
Because, you know, all thestories, all of that stuff, it's
going to shine a light on thatyou're going to, it's going to
shine a blinding white light onall of your stories, all of your
bullshit, all your limitations,all your, you know, and then you
get to heal that.
If you're up for it, if you wantto grow, if you want to go fast,
(36:24):
like I think that, that process,you know, you grow faster, than
ever, because it just, itcompresses that experience.
and it's not for everyone, but,I love it, man.
Like just standing in like thatraw human emotion.
it's pretty cool.
And it's like the person'semotion, but also mine.
And then, you put the reps andyou get good, you get good at
your delivery.
and I just mean the delivery ofthe sales, but the delivery of
the product, you start to createsomething, you know, you get
(36:46):
good at it it starts to becomefun.
but I mean, it's fun at everylevel.
there's always a journey, a newlevel, new devil.
and I think that's the, havingthe spiritual frame of this
thing is that it's always,there's no end point at which,
you know, you'll be happiness,right?
In fact, you know, from thepeople I've spoke to that are
way more successful than me,like the anxiety level, the
potential anxiety level goes upat every level because you have
(37:07):
more opportunity, but also moreresponsibility.
if you think you're going to dothis and, if you're looking for
the cop out, you know, theentrepreneurial journey, maybe
not for you.
but if you want to grow fast,you want to learn about
yourself, you want to see whatit looks like when you stand in
the fire, to me, this is theultimate, you know, the ultimate
video game, right?
The resolution is fantastic.
The haptics are first class andyou get to keep all of the
(37:27):
rewards.
ian-vogel_1_08-22-2024_1008 (37:28):
I'm 100 percent agreement with you.
This, this is very much, andthey call it the simulation for
a reason.
It's, and it's the bestsimulation around.
it's
john-daniels--he-him-_1_08-2 (37:37):
So realistic.
ian-vogel_1_08-22-2024_1008 (37:38):
and quite, yeah, so realistic quite
the journey.
And.
Like you said withentrepreneurialism, it's, if you
have any success whatsoever,growth is required I think
that's, maybe a good place to,to wind this up.
It's been, a really good thingto lead people with.
You know, if the, the people outthere who are on the
(37:58):
entrepreneurial journey and it'shard and it's uncomfortable,
yes.
And it, it never is not hard oruncomfortable at some point.
This is the infinite onion.
The layers just keep, you know,you, you shed one layer, you cut
through one layer and then youget the next layer and it's,
This is really the infinityonion.
And man, John, I'm so gratefulfor everything that you shared.
(38:20):
So much wisdom and theexperience that, that shows in,
in your And just the way thatyou talk about, uh, how you
serve people and the real lifeexperiences that you've had and
how that translates to the folksthat you're working with, how
can people get ahold of you?
What, what's the best way tocontact you if, people are
interested in working withsomebody who's got as much
experience as you do in gettingpeople from point A to point.
john-daniels--he-him-_ (38:42):
Amazing.
Uh, so LinkedIn is a great placeto, if you want to just like
have a chat and find out whatI'm doing, that's where I'm
doing, you know, where I host myevents.
That's where I share contentinfrequently, but that's where I
share content.
and my website is a great placeto get started.
I mean, I'm very much indelivery mode myself at the
moment, so it's fantastic to beable to get out in front of the
camera.
but yeah, that's a great placeto start connected impact that
online, you know, can join thejourney, book a call with me
(39:03):
there and, you know, let's seewhere you are on, uh, the three
summits of impact mountain andlet's get you, from where you
are to where you want to be.
ian-vogel_1_08-22-2024_10 (39:09):
Yeah, and I'll link those in the show
notes so those will be availablefor everyone.
But John, thank you so much.
This has been a pleasure.
And we didn't even get to AI.
That'll have to be for the nextconversation.
And I'm really looking forwardto speaking to you
john-daniels--he-him-_1_08 (39:22):
one.
Alright, next time.
ian-vogel_1_08-22-202 (39:24):
Exploring that.
Yeah, I mean, I want, I want, togo there.
I think it's, yeah, I reallywant to go there.
I think it's a fascinatingfrontier to explore.
So thank you very much andeveryone take care and be well.
john-daniels--he-him-_1_0 (39:38):
Thank you very much.
Same to you.
A trigger is like when bad shit
(00:00):
happens.
glimmer is when you see glimmersof the thing that you desired,
like the thing that you wantedhappening.
I think if all the good peoplehad all the money this would be
a world I want to live in.
And let's try and get there asfast as possible.
I think, business is theultimate spiritual journey,
Because it's easy to bespiritual when you're sitting on
a mountain.
It's hard to be spiritual whenyou can't make payroll, sales is
(00:20):
an act of service.
You have to be willing to beuncomfortable in order to do
that.
And then being able to connectit with a way for them to get
where they want to go
HypeMiC & FaceTime HD Came (00:28):
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(01:32):
what is up?
Welcome to another episode ofthe Complete Retreat Podcast,
where I talk to retreat creatorsand retreat industry experts
about what it takes to create athriving retreat business.
My guest today is John Daniels.
This guy is a wizard.
I've honestly never heardanybody else talk about
spirituality and marketing inthe way he does.
(01:53):
His deep understanding ofmarketing and ability to bridge
both of those worlds offers areally unique and powerful
perspective on how people cangrow their businesses.
John gives a really incredibleand super valuable high level
overview of marketing.
Now this is applicable toanybody, anybody who's running
or owning a business.
He talks about the differentstages of the marketing journey
(02:16):
and what people should focus ondepending on where they're at in
their business journey.
And John has a depth ofknowledge in marketing.
I know I'm going to go back andre listen to this episode
probably once or twice, and Ihave a sense that most people
who listen to it will want tolisten to it again, because
there's just so much informationhere.
So, without any further ado,let's get into it.
ian-vogel_1_08-22-2024_10 (02:37):
John, it's a pleasure to have you on
the podcast today.
Uh, the way I typically like tostart these conversations is
what's present with you.
What's, what's exciting for youin your life right now?
What, what are you jazzed about?
john-daniels--he-him-_1_08-2 (02:50):
oh man.
The thing I'm most jazzed about,I think, you know, there's A
time in your life you set a goaland you figure out what you want
and then you take action andthen you kind of go, what the
hell is going on?
And then you start to see thingsstarting to glimmer, right?
Where you start to be like, Ohwow, like, is this who I am?
is this the thing?
So there's a couple of thingsthat right now that I'm just
like, Whoa, That just happened.
Like, that's very cool.
(03:10):
So, um, and and that's a newword that's come into my world
is glimmer.
learned it as the opposite of atrigger.
A trigger is like when bad shithappens.
Like, glimmer is like when yousee the glimmers of the thing
that you desired, like the thingthat you wanted happening.
I'm like, yeah.
So that's what's happening rightnow.
I'm getting some glimmers like,I'm feeling
ian-vogel_1_08-22-2024_100823 (03:29):
I love that.
I love that way of framing itand that, that language around
it.
So, we had a conversationrecently and you, Kind of
explained what you what you do.
So if you could give us a briefrundown of what you provide the
how you serve people.
And I think what you do is areally powerful service.
So yeah, what you're doing nowand how you got to where you
are, because, People who arelistening to this are going to
hear your, your accent issomething I touched on a little
(03:51):
bit at the end of our lastconversation and I couldn't
pinpoint it.
So I'm sure there are a lot ofpeople who are curious as to the
origins of, John Daniels.
john-daniels--he-him-_ (04:00):
Amazing.
Well, in short answer, I mean, Irun a marketing agency where we
help, coaches, experts, healers,get clear on their message,
deliver that at scale, monetizetheir mission, help make the
world a better place in a sense,do good and make money.
Because I think if you're on aspiritual path, It's almost your
duty to make money because, youknow, you can rail against, you
know, like, oh, money's a littleevil.
(04:20):
I'm like, nah, I think if allthe good people had all the
money, like, would be like, thiswould be a world I want to live
in.
And like, like, let's try andget there as fast as possible.
you know, how did I get there?
Well, I mean, you know, I've gotto tell a bit about the story.
I'll, so I'll tell you a bitabout, an exorcism, girl and the
voice.
So how about that?
so I think, a tale of threechapters as a, as a kid.
(04:40):
I used to do, I remember a lotof my earliest memories, is my
mom had this jewelry box oflike, like necklaces and stuff
all used to like get all stuckin.
And I used to love just likeunpicking them, like slowly, but
surely like, and you know, thispainstaking detail of just like,
and threading stuff.
And like, that's like, I stillfeel like I'm doing that today
with my clients and, you know,marketing systems back then, it
was more about figuring outlike, what the hell am I doing
(05:02):
here?
Like, why am I here?
What does it all mean?
I was raised, you know, in SouthAfrica, moved around quite a
bit.
my parents got divorced and Iwas quite young.
So I got to experience likequite a, you know, a lot of
different places, a lot ofdifferent environments.
and, uh, one of them was aschool where, uh, went to high
school.
and, you know, after Living in avery small, town in, in, rural
(05:23):
South Africa, I was like theonly English grade four.
I was like, I had this veryadult conversation with my mom
saying, you need to send me tothe boarding school so I can get
a proper education.
I'm at the age of like 11 orsomething.
Um, but this is a, the, the, theschool was like a, quite a heavy
Christian school.
And like, I have no problem withChristians.
you know, but they were quitelike constricted about like,
(05:45):
like how to do stuff.
And, uh, me being a very curiousdude, like trying to unravel the
secrets of the universe.
I was like, no, anything that isnot in this little bubble is
satanic.
Right.
So I was like, what's that?
All right.
But, uh, one day is one day Iwas like, I'm going to give my
life to the Lord.
And, uh, I remember like me andmy two buddies were walking to
school.
And, uh, we're going to go toBible study and give our lives
(06:05):
to the Lord.
And, uh, but on the way there,my one buddy was giving, showing
me this death grip, like he wastrying to squeeze my chest in
this, like, grift, and I waslike, uh, he was like, yeah, uh.
Um, but anyway, this will berelevant in a second where we
then, you know, went through thewhole process, like gave our
lives to the Lord, very serious.
And as I was walking back, thehostile master said to me,
listen, John, just step into myoffice quick.
(06:25):
Cause you know, the Bible studywas in, it was in the school
building.
And he said to me, are youserious?
And I'm like, yes, I'm seriousabout this.
But as I was doing this, I wasrubbing my chest because it was
sore from the death grip.
Right.
And as I start rubbing my chest,he says, is my chest sore?
And I'm like, yes, it's sore.
And he gets, gives this look inhis eyes and he says, it's the
Argos and Argon.
It's the nine generals of Satanmanifesting in you.
(06:46):
Right.
And I'm like, now I startchuckling because I'm like quite
serious about having walked thisone path, but now I'm getting
this experience of like, thisdude's got this so wrong.
So I start laughing, right, andthe more I start laughing, the
more he's like, See how theymanifest! So I start laughing
even more, because I'm like,this is just hilarious, like how
wrong this dude's got it.
So the more I'm laughing, themore he's getting, In the name
(07:06):
of Jesus, leave this boy, leavethis boy! And I'm just like
laughing, I'm like ugly crying.
You know when you're laughing sohard, you can't speak, like
there's snots running down myface.
Like I just, I can't, I'm like,and he's like, yes, like we're
really getting somewhere.
So by the time I eventuallycalmed down he's decided that
the demons have left and I'mlike right Okay, like I've
definitely something's left.
But I remember walking out thatday that building and I looked
(07:28):
up at the sky and I said to godlike you and I are going to talk
directly from now on likethere's not going to be a
middleman like I'm not goingthrough any intermediaries I
want to I want to apprehendwhatever that spiritual essence
is and and feel Like directlyYou know, so that was like the
first part is like so that ledme to this quest and I'm still
on this quest To kind of piercethe veil and just understand
reality god divinity directlynot intellectually, but the
(07:51):
visceral experience of that sothat's the exorcism, you know
the girl, you know, I was livingin south africa.
I met my wife Uh, she was mywife then she was just this
really pretty girl at a partyand I was like I'm a friend that
introduced us and uh, and shesaid to me, my parents want to
move to, to Scotland and I waslike, what are you going to do?
And I'm like, well, this seemsamazing.
What do you want to do?
(08:11):
She's like, I want to move toScotland.
I want to travel.
So my plan at the point was Iwant to work from anywhere in
the world.
I want to travel the world,learn from the masters, and I
want to teach back whatever Ilearned.
So, and she was like, cool, I'mgoing to travel.
You want to travel?
Let's go.
So I left everything that wasthe exorcist, the girl and the
voice, lived in Scotland for awhile, basically did marketing
for, you know, whoever neededit.
(08:32):
Um, what found the Scott, thestartup community here, you
know, sort of working with a lotof funded tech startups, which
is really interesting again, youknow, untangling this
complexity, but when COVID hit,most of my clients said, listen,
we can't market, you know, weneed to, like as pointless
having you as a marketingconsultant, you know, because we
can't market.
So it's like, okay, great.
so suddenly I went from having athriving business to no clients.
(08:53):
But, you know, having thespiritual kind of, angle to
that, I was like, this is anopportunity.
It's either a crisis or it's anopportunity.
I went within and I waslistening for the message and
the voice said to me, Weaponizethe Lightbringers.
Okay, so with that came thislike diagram, this like
explanatory thing of the worldand all the people in it.
And the light's trying to getin, like whatever you want to
(09:13):
call that God, the universe,whatever, trying to get in.
And people within there rising,like wanting to connect to that,
bring it down and spread itaround, whatever that looks
like, you know, and it doesn'treally matter about the
discipline.
I mean, but they typically looklike experts or coaches, people
that have been through stuff,been through some kind of
darkness, metabolize that.
And I want to, you know, enableother people to go to that,
that, that transition faster.
(09:35):
And these people want to rise,but they're connected, but
they're encountering thisfriction.
Of, often it's technology, theylove technology, they love
websites, they love all thestuff, but the minutiae of
putting that together, not,their flow.
and the other thing is, is that,piece of understanding in how to
actually monetize this thing,how do I take this, this
impulse, this urge to serve andbuild something that I can earn
(09:58):
a living and scale that.
So, you know, so that's been themission of the last four years
of, you know, really leaninginto that.
To figure out like, what dothese people need?
Who are they?
How does it work?
You know, like, what are thechallenges and how do we, you
know, organize, you know,solutions, services, processes
around that to weaponize thelife, bringers, right?
To help more people connect,bring more light in, help more
people rise, and in some waymake the world a better place.
(10:19):
So that's the journey, man,that's how we got to here.
ian-vogel_1_08-22-2024_1008 (10:22):
You know, I love that your slogan,
which is Do good, make money.
And it's so simple andstraightforward.
And I think for a lot of peoplewho are in this space, what you
would call light bringers,labels for me get a little
tricky and I know, and I get asense that you feel the same
way, but that's, you know,that's what works for you, but
(10:45):
light bringers, light workers,whatever you, want to call it.
yeah, people
john-daniels--he-him-_1_08 (10:50):
the, the numbers are, it's the
mission, it's the purpose.
Whatever you're doing, man.
If you resonate with that, like,I, I'm gonna back you.
ian-vogel_1_08-22-2024_1 (10:55):
People are, here to do service and, to,
to help make the world a betterplace to help usher in the new
era, you know, whatever it isthat's coming in.
I get a sense that a lot ofpeople feel that we're in a
transitionary phase, the waythat the world once was very top
down, patriarchal, Just theenergy was very different and,
we're experiencing a shift andthat's undeniable and something
(11:17):
else is coming in and there's agroup of people, possibly a
large group of people who haveincarnated on this planet to
help facilitate that, that,transition.
And you know, those people, andin my experience, I guess I
would resonate with that.
Being one of those people andI've, a lot of those kind of
folks are the people that Igravitate towards within, within
(11:40):
my circle, within my community,my peers, at least, especially
early on in the journey for, formost, if not all of us, there's
a disconnect between the do goodand the make money it was either
one or the other, there, thereseems to be this dichotomy and I
think that's partially part ofour cultural programming, you
(12:00):
know, money is the root of allevil and all this, Nonsense that
you hear in certain dogmaticideologies and do good and make
money.
Those things are interconnectedand from my personal experience
and my belief is that, you canonly progress so far spiritually
until you figure out the makemoney part of it.
Like you will stall out.
(12:22):
Your progress will becomeretarded at some point.
until you figure out themonetary aspect, like learn what
money is, what the energy ofmoney is, how to work with it,
how to grow it, how to utilizeit and, proliferate it and use
it in the world to do goodthings.
So I love that part of yourmessage and I really resonate
with that.
And, I think a lot of people arecoming to the point where that
(12:44):
they are realizing, no, I haveto figure that out.
That is a fundamental part of myspiritual growth ultimately.
So like, kudos.
That's, I saw your slogan.
I was like I like this guyalready.
I've never actually spoken withhim, but what he is just that
vibe is, I'm totally with it.
I think more of theseconversations need to be had..
So I'm really curious as to likethe folks that you work with,
(13:07):
the light bringers, the experts,the healers, you know, whatever
their chosen modality is, I'dlike to know more about the
challenges that they experienceand what you're seeing from your
perspective, working with,probably a wide swath of people
who are in that demographic.
john-daniels--he-him-_1_0 (13:24):
Yeah.
So, I mean, I've kind ofassembled, one of the frameworks
I use, what I call the threeimpacts, the three, the
mountain, the three summits ofimpact mountain.
Right.
So it's like, you mentioned likea mountain with, with three
summits and this is how I seethe journey.
So like summit one is aboutmaking money, right?
Summit two is about buying,using the money to use systems
to buy back time.
(13:44):
So it's like three quests, likethe first boss level, there's
money.
The second boss level is time,the third boss level is impact,
and there's like a skill tomaster at each level.
the money level, the fundamentalskill around that is sales.
It's conversations that end inpeople giving you money for
stuff, and how do we navigateall of that?
and then level two, the bosslevel is time, alright?
and the skill around that isbuilding systems that do what
(14:07):
you used to do one to one inorder to do, to do that at
scale.
Now, How people goof this up isI think, you know, and I'm still
make some cool graphic aboutthis, but like,, level two,
there's like a siren song.
That's like, Ooh, look, shiny,shiny, shiny marketing stuff is
easy to do and requires verylittle.
it's easy, you know, easier.
Right.
To go play with the shiny toys.
(14:28):
Hey, I need a new website.
I need a new funnel.
I need a new thing.
Right.
This stuff is fun to do.
And you get this dopamine rushwhen you do it, but it doesn't
make any money by itself.
Unless it connects actual humansto a thing that actually helps
them get where they're going togo, right?
So people look at the funnel andgo like, Oh, you need a funnel.
It's like, no, the funnel is thelast visible thing on a long
(14:49):
journey, right?
Because, you know, level one,there's a big monster called
awkwardness, right?
Which arises when you have totalk to people about money,
especially when you're sellingyour own stuff.
Okay.
Cause I think, business is theultimate spiritual journey,
right?
Because like, you know, it'seasy to be spiritual when you're
sitting on a mountain.
It's easy to be spiritual whenyou're at the meditation
(15:11):
retreat, it's easy to bespiritual while you're doing
yoga.
It's hard to be spiritual whenyou can't make payroll, when you
can't pay rent.
Okay.
Like this to me is like, it'sthe walking through the eye of
the fire.
This is where, You get to seewhat you're made out of, right?
So to me, like, spirituality isnot about avoiding difficult
things, okay?
It's about being able to summonmore power so you can handle
(15:34):
more of that, right?
So that you can, when, you canallow these things to enable you
to rise, right?
It's not about being, Like, Ooh,the meditation hack or whatever,
or the thing that allow you tonot have difficult should happen
in your life.
Like, that's not what this gameis about, right?
That's not what this, this earthschool is about, you know, it's
about going, yeah, you're goingto get like, it's the yin and
(15:55):
yang, or that is literally aschematic diagram of this plane
of existence, right?
There is equal good and bad, andit just swishes around, but it's
our perceptions that, labelthese things.
So it's like COVID hit and likemy whole business crashed and
that was like, was that a badthing?
Well, it is whatever you say itis.
Right.
And I was like, okay, I caneither, you know, I have all the
evidence to support that this isa terrible thing that happened
to me, or it's the best thingthat ever happened to me.
(16:17):
Right.
But, and that, that to me isowning that and taking control
of that.
And that's the energy of, oflevel one.
All right.
And you don't need a lot ofshiny things.
It's about figuring out whoyou're here to serve.
and often it's not thinkinglike, you know, like it's there.
But it's having the courage togo in there.
And that's kind of the workfiguring out who you there to
serve and then connecting thetransformation that you can help
(16:37):
with people to a monetaryequivalent that's where the
marketing and the position is.
It's just about like, okay, it'scool.
It's like, if I want you to giveme a lift to the airport, I can
negotiate that and for ourrelationship to be in balance, I
can do you a favor, of equalvalue, right?
That's an energy translation.
Like money is just another typeof that.
and it's just mapping that tosay, cool, you know, you have
some money.
I would like some of that.
(16:58):
I'm going to, how do wenegotiate this exchange in such
a way that everybody wins?
Right.
And I like to think of like a10X multiplier.
Like, you know, if you want tobe, in excited about doing what
you do, how do we structure whatyou do so that it delivers 10
times the value that you'recharging?
And now we can exchange inabundance.
You pay that price once youfigure that out once, but once
you've done with that, you know,you then.
(17:19):
are able to be excited aboutwhat you do and be like, yeah,
like this is my jam.
I can a hundred percent help youand it feels good, but you need
to do the work up front.
It's not about going, Oh, I'mgoing to try and sell people and
manipulate stuff.
It's about being able to lookyourself in the mirror and go
like, my shit works.
You give me this money.
I will make this shit happen foryou.
Right.
and that's, I call it passingthrough the eye of the needle,
(17:41):
like making a decision about whoyou're going to serve.
And then you stand in the fireand you like figured out.
Like how do you take thosepeople there and this is a lot
of the time it's like, oh, I'mgonna try and do this thing, I
say this as myself like, oh, I'mgonna do this thing and then you
do it a little bit until it getshard and then you switch and
you're a little bit hard and youswitch and it's like, okay,
cool, the universe is going toreflect that back to you, but
(18:02):
you know, and, when you're ableto bring, your, spiritual tools
to bear and be like, okay, whenthis gets hard, how do I get
better?
Yeah.
How do I become more present?
How do I summon more power to beable to overcome this thing?
Because if it is hard, it isvaluable.
And now you've, you understoodthat transformation, you're able
to, to help more people throughthat process.
It's almost like you'reexpanding the spiritual
(18:24):
bandwidth you can channel morepower through and enable greater
transformations and hell, youshould get paid for that.
So it's about those are kind ofparameters.
That's how I understand that.
It's not like you do good, makemoney is some wishy washy thing.
It's like, no, let's get inthere, man.
Like, as virtual people, man,like you should be powerful,
right?
Like, let's own it.
Like the world needs us rightnow.
(18:44):
There's a lot of crazy stuffgoing on.
There's also lots of good stuffgoing on and, you know, we need
to represent, right.
ian-vogel_1_08-22-2024 (18:51):
totally.
And.
I think there is something thatI had to come to terms with, and
I think you, you maybe alludedto a little bit, especially with
what you're saying there aboutwe need to be powerful.
there's this illusion, or atleast there was for me, and I
think this is something Iperceive in other people, that,
if I don't have any options, orif I'm not making a decision
(19:12):
about something, any certainsituation, then there's nothing
I can do about it.
Maybe a good analogy is,physical defense, like martial
arts.
there's no strength in not beingable to defend yourself if
somebody's bullying you.
But if you choose, if you havethe skills and you can choose to
turn the other cheek and walkaway from that person, rather
(19:32):
than that being your only optionbecause you don't have the
skills, there's power in that.
That is where the power is.
Being able to say, I coulddefend myself, I could win a
fight if I needed to, but I'mgoing to walk away.
Like, if this turned into a selfdefense situation, I could
handle myself and I would beokay.
The power comes in the choice.
And I feel like a lot of people,So, especially when it comes to
(19:56):
money and looking back at my ownlife I was in situations where I
didn't have anything, gavemyself this false sense of piety
that, I'm not contributing tothe, to the capitalist system or
I'm not contributing to this orthat because I'm choosing not to
know.
no, I, I didn't have a choicenot to because I didn't have any
money.
I couldn't, participate in a, ina meaningful way.
(20:16):
there wasn't power in that.
There, there, there simplywasn't.
john-daniels--he-him-_1_0 (20:19):
Yeah.
You're just rationalizing that.
My kung fu teacher used to say,like, if you argue for your
limitations, then you get tokeep them.
ian-vogel_1_08-22-2024_10 (20:27):
Yeah.
and there's a lot of people andthere's, it's, it goes beyond
just the money thing, arguingfor our limitations in the
sales, in the marketing, like,Oh, I don't have enough people
coming into my, into mybusiness.
I'm not getting enoughinteraction with people.
It's like, Oh, you could be atthe effect of that.
you're either reactive orproactive to it.
(20:48):
Like, oh, I don't know what todo I don't have enough leads.
I'm not having enoughconversations.
I'm not making enough sales.
I was like, okay, or I can ownthis and if somebody else is
doing it, I can do it.
And I just need to, as you say,walk through the eye of that,
walk through the eye of theneedle and go through whatever
it is, become the person I needto be to get the results that I
(21:09):
want to get that's almost alwaysgoing to mean getting outside of
your comfort zone because nogrowth happens inside of your
comfort zone.
We talked about the first levelsof, of the mountain.
How does one go from, from leveltwo to level three?
john-daniels--he-him-_1_0 (21:24):
Yeah.
Um, Well, I mean, it's allfractal, the thing that moves
like the skill of sales is aboutconnecting to people like the
people that you want to serveand then listening carefully to
where they are, where they wantto be, what's in the way., This
is the most powerful question isdo you want help with that?
That's where you start to makethe transition into the money
thing.
Do you want help with that?
And then this is what help lookslike.
(21:44):
This is what help costs.
Now, once you understand who thepeople are.
What the challenges are, whatthe reality is that they're
looking at, what desired realityis, what all the bullshit is in
the way, and then you've been,you know, one bit by bit, you
have a visceral understanding ofwhat the bits are in between,
then you're in a position to belike, cool, what social media
channels should I show up on?
(22:05):
Well, it's the social mediachannels where the people that
you speak to are on, and here'sthe crazy thing, people are
like, oh, social media, it'slike, it's a great way.
But, you know, so you need, Imean, you can see this is the
top level over here.
That's the three mountains,right?
The bottom level is, sales.
The middle level is, is time andit's just, it's delivery
systems.
So that's, a list of people tospeak to.
That's some conversations that'smaking an offer.
(22:26):
Do you want some help with that?
Then the next level up fromthose, your delivery systems.
So if you do actually servingpeople, the next level up, the
first system is the system thatdelivers the value.
Now, if you're doing coaching orsomething like that, often
that's just you spending timewith them.
But you put in enough reps, youstart to see what the frames
are, you start to developresources and systems and
processes and worksheets andrecordings and things like that.
(22:47):
And it's very specific to thepeople that you're helping,
because it's like you're doingit one to one, so they get the
full experience.
But you put the reps in for thesame people.
This is why the niche is soimportant.
It doesn't matter what niche,but pick one, because then you
get to see the patterns.
You do the same thing again andagain, you get to be like, Ah,
okay, I'm always doing thisthing, I'm always doing that
thing.
Alright, cool, cool, cool.
And you start to put, you know,the systems together.
Because you're then able to, to,you build blocks on top of each
(23:10):
other.
Right, your solution becomesmore potent.
Because you're learning eachtime you do this thing.
It's like, Bruce Lee says, Idon't fear the man who did 10,
000 kicks.
And, I fear the man who did onekick 10, 000 times.
And that's you putting in, youknow, you serve the same person
every time.
you sharpen that edge.
So that's the delivery systemsthere.
The next one is the salessystems.
It's like, what does it take forthem to say yes?
(23:32):
you start to understand thebeginnings of that process.
I have lots of frameworks nowabout like, you know, my sales
processes goes cool.
How far are you up impactmountain?
Let's see where you are.
And then I can offer you thenext step.
Right.
Took me hundreds of calls to getto the point where I'm like, Oh,
okay, cool.
This is, you know, hundreds ofdifferent people at different
stages.
The picture started to emerge.
So that's the sales system.
I get people say yes.
(23:53):
And then there's, marketing.
Which is just, the people thatwere on the list there, you do
the work to figure out wherethey are.
You then see where did they hangout and you can get to them in
groups.
And that's the thing is, is likethe system, the bridge, you
don't need a million differentthings you don't need one in
each place and then you just putmore volume through each of
those things.
Right.
So that's level two.
And it's about the system andthe transformation is about from
being the business to having abusiness, something else that
(24:16):
isn't you that delivers thesystems that delivers the
transformation.
And that's, you know, that's awhole mission on itself.
I mean, that process level oneto level two, three to five
years.
Okay.
Like it's not the quick fix.
You know, I'm like, I'm livingdoing this myself.
like I like to think I'm prettygood at it, man.
It just takes time.
Right.
You just got to put the reps in.
you know, maybe that's alimiting story I'm telling
myself, but that's been myexperience.
(24:38):
and then level three is about,Teams.
All right, so here you've got alist of people, there it's your
marketing systems, here itbecomes a community of your
prospects.
Like you're collecting, youknow, you understand, you kind
of become low key famous in thatgroup of where they are and the
groups and the way they'reconfigured are completely
different depending on yourniche.
You get to know how they hangout, where do they hang out,
what are the groups, theassociations, the memberships,
(24:59):
the masterminds, the retreats,the whatever it is.
The middle one over here, sohere's your sales systems.
sales systems that then becomesthe community of your past
clients, your alumni, the peoplethat become your advocates, and
potentially your mastermindgroups and those kinds of
things.
It's, how do we connect andorchestrate those people?
And then this last one, whichreally took me by surprise.
So here's your offer, there'syour delivery systems.
(25:21):
There becomes your team.
you start to build a group ofpeople that start to facilitate
the transformation on yourbehalf.
Okay.
And it took me completely bysurprise that it's like, hang
about, like I can build a placelike, I can make a space for my,
for people, like, this is supercool because not everyone wants
to do the entrepreneurialthings.
Some people just like, they werelike, Hey, I like what you're
doing, you know, maybe their jobsucks and you can get a job that
(25:43):
people love.
at that level now of having ateam and having that
responsibility to, to hang outwith people.
Like, uh, it's a thing, man.
It's power, but it's alsoresponsibility.
you know, that's the level.
So the dynamic here is one toone.
The dynamic here is one to many,where it's you to many people,
and the dynamic is many to many.
Where it's you and a group ofpeople that are interacting with
other groups of people.
So that's, you know, that's the,how do you get to level two to
(26:05):
level three?
Hopefully that explains.
That's my understanding of it asmuch as I understand the game at
present.
ian-vogel_1_08-22-2024_1 (26:10):
that's a very comprehensive and, and
methodical approach going stepby step by step to get to as far
as you want to go.
A lot of people aren't going towant to go all the way to having
a team.
That's just not in theirwheelhouse, you know, for
whatever reason.
Maybe they just enjoy workingsolo more or whatever it is.
(26:33):
Not everybody's going to want togo all the way to the top, but
having a, a method to be able toprogress from one to one to the
next step to the next step tothe next step until you get to
where you want to go, I thinkis, is really powerful.
And something I see is people,it's beyond just being an
entrepreneur, building yourbusiness, this is something that
(26:55):
that transfers over and isvisible in the spiritual space
as well, is people wanting totake shortcuts.
People wanting to jump from thefirst, the second block in level
one up to level two withoutdoing all of the required steps
to get there.
we see that in different facetsand different areas of life and
in my perception, that's justunsustainable, if you don't have
(27:16):
a solid foundation, whatever youbuild upon it is going to
crumble in one way or another.
So I really appreciate yourframework and, the step by step
approach to getting people wherethey want to go.
john-daniels--he-him-_1_0 (27:27):
yeah, I mean, it's just, that's just
the lived experience of justgoing through it myself, but
also just listening to lots ofpeople and seeing like, you
know, I've been very privilegedto be able to work with some,
with a lot of better coaches atdifferent levels of the game and
be able to see behind the scenesof like, okay, what does this
actually look like?
You know, be like, okay, you'realready like, okay this seems to
be, this is where you start andthis is where you go.
and being able to learn fromsome amazing people along the
(27:49):
way., so that he called CaitlinDuna she built like one of the
sales teams for Deepak Chopra.
but she says sales is an act ofservice.
You have to be willing to beuncomfortable in order to do
that.
It's not about manipulatinganyone to do anything, but it's
about really connecting withpeople, and being like, what do
you actually want to, do youwant to do this?
And then being able to connectit with a way for them to get
where they want to go, because,you know, that to me, it's not
(28:10):
about manipulating anyone to doanything.
but about you being able tostand in your truth and being
like, you know, I'm not, I can'tsolve the whole planet, but if
you are a light bringer and youwant to figure out what the hell
to sell and get the feeling inyour bones that I can charge
money for this thing, like I cando that.
I can do that all day long.
And I can say like, I can dothat because I did it, You know,
there's the visible piece ofthis whole thing, that it's like
you look at social media, youlook at marketing, you know,
(28:32):
there's social media is topositivity what the news is to
negativity, right?
If they're, they're equal,there's reality.
And then it's like the worst 5percent is on the news and the
best 5 percent is on socialmedia, right?
Reality is like somewhere inbetween.
If you had to see the reality ofthe news, it would be like, you
know, world literacy increasedby 0.
(28:53):
06 percent today.
Like, okay, like super notexciting.
All right.
But it happens every day, right?
Happens every day.
It's like that progression isinevitable.
as like warriors of light, likewe got to represent the other
side of that happening.
It's like, just because likesomething bad happened on the
other side of the world.
And now everybody knows aboutit.
Like that doesn't mean badthings happen most of the time.
(29:15):
It's just that they get a lot ofpress.
So we need to be, you know,mindful of that and be like
every day there's people, youknow, performing like millions
and billions of acts of kindnessto each other.
Like that happens every singleday.
Just because the news, I mean,it's not happening.
In fact, more of that'shappening than anything else
that you see, you know, and justbecause people are crushing
them, crushing them on socialmedia doesn't mean that you're
(29:37):
any less, for that happening,you know?
So it's almost like you were tobe like, okay, if that's
happening, that's like 1 20th ofpotentially what's going on.
So whatever you think is good orbad feeling you have about
seeing that, turn it upside downand multiply it by 20.
And that's kind of like, okay,cool.
I feel envy for that person, butI'm actually really awesome
because of just like who I am.
And I think there's just so muchinformation stuff coming at us
(30:00):
all the time you should checkyour Facebook feed.
Sure.
You should do that stuff, butalso check your spiritual feed,
Like it's I'm trying to likewhen I wake up in the morning
and first check my internalnotifications, right?
Before I pick up my phone andcheck on my messages, just
check.
Okay, cool.
I've just woken up like let'sjust check my spiritual inbox.
Like are there any messagesthere or like, Cool.
You know, cause that's thereality.
Like that's the thing, you know,and then it's like, okay, cool.
(30:22):
Is there any stuff I want tosend anything, you know, just
have that connection and belike, okay, cool.
Thank you so much.
Okay.
I got that message.
I'd like some more guidance onthis, please.
I'm not so cool about that.
You know, uh, thank you.
You know, I'd like some moreinformation about that and you
know, I wish everybody well andthen go on with your day.
So you check that as well.
In addition to your, socialmedia feeds, check your
spiritual feeds as well.
Check your spiritual inbox aswell.
(30:43):
And, uh, you know, just keepthat nice and clean.
ian-vogel_1_08-22-2024_1 (30:45):
That's that's super powerful and such a
great insight and a frameworkthat people can think about and
it makes it real for peoplebefore you pick up your phone
and check your Instagram inboxor your whatever feed, like
check in with yourself,especially first thing in the
morning because we're justcoming out of the theta
brainwave state where our brainsare very open.
(31:08):
And our minds have time, havehad time to integrate what
happened from the day before.
And often, you're right, there'smessages and there's
understandings that were therefirst thing in the morning,
right when your consciousnessstarts to kind of become
illuminated to the 3d world.
That is a very powerful time to,yeah, check in with that
(31:28):
connection, see what's come in,see what's ready to go out, see
what's not serving you.
And, so many of the people inthis community are, you know,
the Lightbringers, as you wouldsay, are very empathic, very
sensitive.
and I think it's, it's vitallyimportant to.
To have those, especially forpeople who are empathic, to
intentionally take time to checkin with yourself and find your
(31:50):
center.
Because People who are sensitiveand they're picking up on energy
and different things from theexternal world around them.
People who are more sensitive tothe external environment.
Sometimes it can be easy if youdon't do that check in.
Where am I right now to get lostin the fray immediately if you
don't intentionally take thattime to say, where am, who am I?
(32:10):
what am I feeling right now?
who am I today right here, rightnow?
And, and when you have that,that barometer, that set point,
it makes it easier to notice if,you know, when you're, when your
energy shifts, I was right hereearlier and now, I've have all
these chatty thoughts or I'mfeeling this emotion that wasn't
there before.
(32:30):
was this generated from withinme or am I picking this up from
the environment or a situationthat's external to me?
And if I am picking it up from asituation that's external to me.
That means I can do somethingabout it.
I, I have the power to control.
Once you have that awareness,like I can do something about
this.
I'm no longer a victim to thecircumstances of the world
around me.
I can, empower myself bydifferent practices, by, getting
(32:55):
out of a situation, by, bytaking action to, to get back to
where I was or, improve my,energetic state or whatever that
is.
And sometimes you just have tosit in the shit and you don't
always have to do that and ifit's not yours, then certainly
probably don't have to sit in itwhat you said about sales and
(33:16):
that it's not necessarilymanipulative.
I think more people need to hearthat and, I'm 100 percent in
agreement with you.
it's an act of service.
And in my experience goingthrough my journey, after the
sales calls I've done for, forlike high ticket coaching and
the ones that didn't go well Ihave had situations where I get
to the end of the call and likethe call's over I would always
(33:37):
have a moment of checking likewhat went well, what didn't go
well, just self reflect and givemyself some feedback.
And the times where I wasdisappointed was when I didn't
ask the hard questions.
When I didn't go, when I stayedin my own comfort zone and I
didn't ask the question that wasgoing to make things
uncomfortable, But the questionthat, that person needed to be
(33:58):
asked because apparently nobodyaround them is asking them why
they have this problem.
It's apparently, it's clear tome that, you know, after being
on the phone with somebody foran hour and talking about their
situation, it's like, oh, okay,I can see where, very likely
where the root cause of this isfrom, after talking with a lot
of people.
And by not, going there.
Just because you know, it'sgoing to make them
(34:19):
uncomfortable.
thankfully I've had some mentorswho are really awesome as well
and helped point that out.
Like you're not doing them aservice by not pointing out the
thing that they need to seeit's, it's not salesy to point
out to them that they have aproblem that you can fix.
It's not manipulative to inducean emotion within somebody like
you're not responsible for theiremotions by pointing out the
(34:39):
thing.
Even if you know it's going tobring up something uncomfortable
for them, you are notresponsible for somebody else's
emotions.
And also you have aresponsibility to a certain
degree to, and if you want tohave a business and really help
people, if you're serious aboutit, you need to ask those
questions and it's not going tobe comfortable and you need to
get over it yourself.
john-daniels--he-him-_1_08-22 (34:57):
A hundred percent.
And I think, you know, there's,there's a framework in that is
that, you know, we presuppose ifyou're in a sales role, if
you're selling something that'sshit, none of these rules apply,
get the hell out of there, findsomething that you believe in.
That'd be like, okay, cool.
I am selling something thatactually works.
Right, so that, you know, I'mpresupposing the existence of
this frame.
If you're selling something thatdoesn't work, none of the
suppliers stop doing itimmediately.
Right?
Okay, and there's no one talkingabout, like, the thing that
(35:19):
works.
So, like, think about, like,you're a medical doctor.
Right?
And someone comes in and they'vegot, like, a giant tumor or
something like that.
Right?
You're not doing them anyservice, pretending that it's
not there.
Right?
Saying, I'm not going to pointthis thing out.
It's like, no, like here is thedata, like here is my evaluation
based on the evidence, right?
And here is a course of actionthat we can do this.
Like you came here to getsomewhere and I'm going to tell
(35:42):
you, like, this is what's goingon.
and, uh, you know, and I thinkthat's, that's, what you're
alluding to it's not aboutmanipulating things.
Like really the best salespeoplein the world are freaking
experts.
At the subject matter that theydo, but also about human
psychology and about like, youknow, like being able to help
people make clear decisions andmake sure that if you're really
there to make a change and Ithink, you know, that's why like
(36:04):
this whole light bring ajourney.
You start at the beginning ofhaving to sell your own stuff,
and that just cuts through allthe bullshit.
Because, you know, all thestories, all of that stuff, it's
going to shine a light on thatyou're going to, it's going to
shine a blinding white light onall of your stories, all of your
bullshit, all your limitations,all your, you know, and then you
get to heal that.
If you're up for it, if you wantto grow, if you want to go fast,
(36:24):
like I think that, that process,you know, you grow faster, than
ever, because it just, itcompresses that experience.
and it's not for everyone, but,I love it, man.
Like just standing in like thatraw human emotion.
it's pretty cool.
And it's like the person'semotion, but also mine.
And then, you put the reps andyou get good, you get good at
your delivery.
and I just mean the delivery ofthe sales, but the delivery of
the product, you start to createsomething, you know, you get
(36:46):
good at it it starts to becomefun.
but I mean, it's fun at everylevel.
there's always a journey, a newlevel, new devil.
and I think that's the, havingthe spiritual frame of this
thing is that it's always,there's no end point at which,
you know, you'll be happiness,right?
In fact, you know, from thepeople I've spoke to that are
way more successful than me,like the anxiety level, the
potential anxiety level goes upat every level because you have
(37:07):
more opportunity, but also moreresponsibility.
if you think you're going to dothis and, if you're looking for
the cop out, you know, theentrepreneurial journey, maybe
not for you.
but if you want to grow fast,you want to learn about
yourself, you want to see whatit looks like when you stand in
the fire, to me, this is theultimate, you know, the ultimate
video game, right?
The resolution is fantastic.
The haptics are first class andyou get to keep all of the
(37:27):
rewards.
ian-vogel_1_08-22-2024_1008 (37:28):
I'm 100 percent agreement with you.
This, this is very much, andthey call it the simulation for
a reason.
It's, and it's the bestsimulation around.
it's
john-daniels--he-him-_1_08-2 (37:37):
So realistic.
ian-vogel_1_08-22-2024_1008 (37:38):
and quite, yeah, so realistic quite
the journey.
And.
Like you said withentrepreneurialism, it's, if you
have any success whatsoever,growth is required I think
that's, maybe a good place to,to wind this up.
It's been, a really good thingto lead people with.
You know, if the, the people outthere who are on the
(37:58):
entrepreneurial journey and it'shard and it's uncomfortable,
yes.
And it, it never is not hard oruncomfortable at some point.
This is the infinite onion.
The layers just keep, you know,you, you shed one layer, you cut
through one layer and then youget the next layer and it's,
This is really the infinityonion.
And man, John, I'm so gratefulfor everything that you shared.
(38:20):
So much wisdom and theexperience that, that shows in,
in your And just the way thatyou talk about, uh, how you
serve people and the real lifeexperiences that you've had and
how that translates to the folksthat you're working with, how
can people get ahold of you?
What, what's the best way tocontact you if, people are
interested in working withsomebody who's got as much
experience as you do in gettingpeople from point A to point.
john-daniels--he-him-_ (38:42):
Amazing.
Uh, so LinkedIn is a great placeto, if you want to just like
have a chat and find out whatI'm doing, that's where I'm
doing, you know, where I host myevents.
That's where I share contentinfrequently, but that's where I
share content.
and my website is a great placeto get started.
I mean, I'm very much indelivery mode myself at the
moment, so it's fantastic to beable to get out in front of the
camera.
but yeah, that's a great placeto start connected impact that
online, you know, can join thejourney, book a call with me
(39:03):
there and, you know, let's seewhere you are on, uh, the three
summits of impact mountain andlet's get you, from where you
are to where you want to be.
ian-vogel_1_08-22-2024_10 (39:09):
Yeah, and I'll link those in the show
notes so those will be availablefor everyone.
But John, thank you so much.
This has been a pleasure.
And we didn't even get to AI.
That'll have to be for the nextconversation.
And I'm really looking forwardto speaking to you
john-daniels--he-him-_1_08 (39:22):
one.
Alright, next time.
ian-vogel_1_08-22-202 (39:24):
Exploring that.
Yeah, I mean, I want, I want, togo there.
I think it's, yeah, I reallywant to go there.
I think it's a fascinatingfrontier to explore.
So thank you very much andeveryone take care and be well.
john-daniels--he-him-_1_0 (39:38):
Thank you very much.
Same to you.
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