The Conversion Podcast
The Conversion (a GAIN specialist) podcast. If you're into making smart decisions backed by real data, you're in the right place. We’re the team behind Conversion, a GAIN specialist, the leading CRO agency helping brands like Microsoft, Meta, Domino’s, and more make serious improvements through experimentation. What to expect here: Weekly podcast episodes: conversations with CRO experts, marketers, UX pros, and growth leaders covering A/B tests and more. Special deep-dive sessions: get the full breakdown on standout experiments, powerful frameworks like the Lift Model and Lever Framework, and insider best practices from Conversion's global team. Actionable takeaways: whether you're optimising pricing, landing pages, product experiences, or overall UX, you'll walk away with clear ideas to test in your own business. For anyone interested in marketing, business strategy, or improving CRO results, this channel is your one-stop shop for practical, experiment-driven insights.
Episodes
Using Friction to Drive Conversions
A Surprising Experiment That Increased Leads by 9%
In this bonus episode of The Conversion Podcast, James shows us one of his top five most fascinating experiments, and it’s all about friction.
Instead of streamlining the user experience, James intentionally added a step in a lead generation funnel using behavioral psychology: commitment bias and the foot-in-the-door technique. The result? A 9% incr...
You can find the full transcript for this episode and video here.
Is perfect testing slowing down your business?
In this episode, James Flory breaks down the difference between pragmatic and purist approaches to experimentation and why focusing on speed, context, and decision-making matters more than statistical perfection.
Discover how to select the optimal testing method, foster organizational buy-in, and identify your “k...
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