July 14, 2025 • 16 mins
Feeling stuck in email list slow-growth mode? You’re not alone! In this episode of The Creative Bodega, Em shares 3 unexpected (but wildly effective) ways she’s grown her list to over 15K—without funnels, ads, or burnout. These are quick-win strategies you can test this week to finally get momentum: from spontaneous freebies and smart Reels to newsletters people actually love reading. If you’re ready to grow a list of dream clients who want what you offer, this one’s for you.
👉 Check out the full show notes for this episode.
Things I cover inside the episode:
✨ Why one-off freebies are a secret list-building weapon
✨ How my December Reels Challenge brings in more than engagement
✨ My exact 3-2-1 newsletter format and why people actually forward it
✨ How I clean my list without fear (and boost open rates)
✨ The mindset shift that helped me ditch “perfect” freebies and grow faster
Resources & Links Mentioned in this Episode:
🎁 Grab my "One-Off Freebies" Tutorial Here
📲 Join The 12 Days of Reels Challenge Waitlist
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
Be sure to hit "Subscribe" or "Follow" so you never miss an episode!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hi there.
Welcome back to the CreativeBodega Podcast.
Today I am sharing threeunexpected but super effective
ways that I've grown my emaillist and know they don't involve
some like giant launch or fancyfunnels or Facebook ads.
Uh, those last two I've neverdone before.
(00:23):
I've never had a fancy funnel.
I don't have funnels and I'venever run a Facebook ad.
So, uh, I definitely have hadgiant launches, though.
That's a topic for a differentpodcast.
But these are real doable thingsthat you can test literally this
week or this month to build.
Your list without, uh, feelingreally super burnt out or over
(00:46):
it.
Um, if you've been feeling likeyour list is stuck or growing
too slowly, this episode isabsolutely for you and you've
gotta keep listening.
These three ideas that I'm goingto share might just shift your
strategy in the very best way.
It is not gonna come as asurprise to you that I am a
(01:07):
ginormous email list buildingfan.
I have a course dedicated tostarting and growing your email
list.
I always say that it is one ofthe number one reasons why I am
a multi six figure earner.
My husband was able to leave hisjob.
I've, you know, had a hundredthousand dollars in cash kitchen
(01:28):
renovation that I paid formyself.
Um, it's my email list.
It's, it's not from Instagram,but I, it's hard to say that
completely because it's, it's a,it's twofold.
It's like if I weren't showingup consistently on Instagram and
promoting my list and growing mylist using Instagram, how
would've I have ever grown thatlist?
(01:49):
You know what I mean?
So I absolutely needed aplatform or a place to mention
my list and to grow it.
And that's been Instagram for menow and the podcast.
Um, and that's it.
I, I don't show up anywhereelse, so I have been able to
grow my email list.
Uh, well, I mean, it's over20,000 people, but if you take
(02:11):
away all the people that havepossibly unsubscribed or that I
have scrubbed off of my list,um, we're sitting at around
15,000 right now.
I actually just got rid of.
Almost 2000 people.
Um, after listening to a flowdesk, talk about email
(02:32):
deliverability.
So basically like the things youneed to do to get your emails to
get delivered to yoursubscribers.
And one of'em is keeping a veryclean list with flow desks,
which is who I use and love.
Um, we are not charged persubscriber, which a lot if not
most, all other email, email.
(02:52):
If not all other email platformscharge per subscriber, so we can
have as many as we want, whichtends to lead to us keeping
people on our list who have notengaged or opened anything in
months and months and months.
So that's not cool.
So I, every six months go and Ilook at who has not opened an
email from me in six months andI delete them and they gone.
(03:14):
And I have to just take a deepbreath and do it, and it hurts.
And it makes me sad, but I knowit's for the best.
And my email open rate alwaysgoes up after I kind of get rid
of that dead weight.
So that, again, I feel like Isay this all the time, that's
another podcast.
I, I do wanna record a podcaston making sure your emails are
delivered to your subscribers,but that's not what this is
(03:34):
about.
This today is about the threeunexpected ways that I have
grown my email list that otherpeople aren't doing, or not
talking about, at least, thatare very actionable and that you
could do too.
So here's what we're gonnacover.
How one-off freebies, AKA quickcasual value drops have been a
(03:54):
list building secret weapon ofmine.
Number two, why my Decemberreels challenge isn't just for
engagement, it's also superstrategic in helping me build my
list and the power of treatingmy newsletter.
Like content people actuallywanna read because they do, they
love it.
I, I'm so proud to say that andI don't feel any like.
(04:16):
Shade.
Is that what the cool kids saynow?
Like, there's no shade in this,but, um, my kids would die right
now if they heard me say that.
So, yeah, I just got off track.
Okay, so before I keep going, Iwant you to know that anything I
talk about or mention, you canfind.
(04:37):
On my website, the credbodega.com/blog/ 24, and
anything we talk about in thisepisode you will find over
there.
So let's dive into this.
Let's break each one down.
So number one, one-off freebies.
So what?
What the heck are one-offfreebies?
Okay, so here's what they are.
They're not my official leadmagnets.
(04:58):
They're not my official freebie.
Right.
I have three main freebies that,you know, I promote on social
media once a week.
I say, comment this word and itgets delivered to them, and it's
like a beautiful PDF or links totemplates or whatever it may be.
They're, they're my officialfreebies slash lead magnets.
(05:19):
They're more, um, these one-offsthat we're talking about.
They're more spontaneous,they're more just helpful
resources that I pull togetherbased on what my audience.
Is asking for in the moment, orbased on what my social media
post is for that week.
So think like, you know, a quickCanva template link, uh, a quick
(05:40):
checklist, a mini tutorial.
I've even emailed those out.
Um, and, and they're honestlybased on video tutorials that I
already have.
They're either inside a courseor at least I'm not reinventing
the wheel on these one-offfreebies.
These are things that I justhave or I can quickly put into
an email to deliver to someonelike, Hey, I know I just showed
(06:01):
you these really complicatedsteps in this reel for this
thing to do in Canva, but justcomment this word.
And I'll email you step by stepor give you a more in depth like
15 minute video walking youthrough it.
Because high, like a 30 to 62ndreel is not really cutting it.
They're really lightweight.
They're really fast for me tocreate, and they're incredibly
(06:21):
effective at growing my list.
Why?
Because they're timely.
I don't always have a great wayto segue into a freebie that I
have based on what I'm postingthat week.
So this is a great way for me tojust be like, what am I posting
this week and how can I offersomething just quick, easy
one-off that speaks to myaudience, um, you know, and is
(06:42):
working right now.
So, no fancy funnel.
No, no, no.
This is literally how it works.
I make a post whether it's areal or a carousel, most likely
I say, comment this word to getthis little resource.
People comment the word my manychat fires.
Okay, and flow desks gets towork because I've created a
(07:02):
segment, I've created aworkflow, and ba bing, ba boom,
it gets delivered via email.
Okay?
So it's just like a quick postsaying, Hey, I made this
resource, drop your email andI'll send it to you.
Like I, I actually like approachit very casually.
I'm just like, oh, by the way, Ijust whipped this up for you.
You know?
(07:23):
So low pressure, high value forthem, and it works.
So.
One-off freebies, y'all.
I actually have, I created afree resource on this.
I'll put that in the show notes.
I forget what it even is.
I think it's a video tutorial,but I remember, I'm, I'm having
like deja vu right now.
I know I created something towalk you through exactly what
this looks like.
(07:44):
Um, so check the show notes.
The next thing that you could dothat's worked really well for
me.
Is some type of series orchallenge.
So for me, it was a 12 Days ofreels challenge.
If you were a, a listener ofmine or a super fan follower,
hi, I love you, you know exactlywhat I'm talking about.
In December, I host a 12 days ofReels challenge.
(08:06):
Inside my membership, I open itup to the public as well, and I,
I, I like massively grow myemail list through this
challenge.
In fact.
Let's just pull up my stats.
So when I did this last, let'ssee here, let me just scroll
back.
Um, I ended up growing my emaillist by 18% over the month of
(08:30):
December into January.
And for me, that is a lot like Iaverage.
I don't know, I mean, every weekis different depending on what
I'm doing, but anywhere from oneto 3% per week.
Um, so it's a, it's a, it's abig jump and I, I love it
personally.
So each day focuses on onespecific topic, and every single
(08:51):
reel includes a call to action.
That ties back to my email list.
So it's not random email.
No, it's not random reels.
It's very intentional.
Because while reels are reallygreat for reach, I don't just
want views.
I don't give two, you knowwhat's about views?
I want connection and I wantaction.
I want to inspire people to dosomething.
(09:13):
Okay?
So each challenge day drivespeople.
I.
Towards a freebie or I'mliterally just saying, sign up
for my newsletter, or somethinglike that.
Sign up using this form.
Or some lead into my newsletter.
Right?
The key here, the reels have apurpose.
I always ask, how can I turnthis view into a deeper
relationship?
(09:34):
Hi, it's by getting them offsocial media and onto my email
list.
So I love these 12 Days of Reelschallenge.
Or you could host some type ofseries, like I said, like.
For the next 10 days.
But here's what I don't want youto do.
I do not want the real covers orthe covers of the carousels or
however you're sharing yourcontent series to have the name
(09:54):
of the series big and bold inthe front.
'cause every post is gonna lookexactly the same.
That's the biggest mistakepeople make.
The headline should be whatyou're actually talking about.
And then in very small, if youwanna put, you know, this is one
of 10, da da, da, go for it.
But that's small.
Okay.
So I think I did 12 days ofCanva Hacks last December, and
(10:17):
you could scroll my Reels taband you'll find'em real easily
because all the covers look thesame and it's 12 of'em in a row.
And otherwise, mine all lookkind of mixed and matched.
So I will not have 12 days ofCanva reel hacks real big.
'cause why would anyone click onthat when they came to my reels
tab?
Like it, it doesn't even saywhat it's really about.
So I have what it's about veryclearly, right?
(10:40):
How to make your font pop.
Over top of a photo in Canva,like I'm specific.
So that's just a quick littletip I wanna share with you.
All right, number three, stopthinking newsletters are dead.
Like, I don't know how manytimes I have to say this, I
actually just read somethingthat open rates on newsletters
are like 40% higher than justregular emails from people.
(11:04):
And why?
You know, I think it's becausepeople really love kind of
knowing what to expect.
So if, again, you know me,you're on my email list, I have
a 3, 2, 1 format and it's threeideas.
Two things I'm loving and oneCanva tip, and I flow through
that.
And every time people respond tomy newsletter, they're like, I
(11:25):
just love your newsletter somuch.
I know what to expect.
I love kind of like skimming tothe parts that I love and it's
very familiar and I know it'spacked with value.
So I just think newsletters areso very much alive and if you
treat your newsletter like aconversation with your bestie or
with your coworkers, instead ofsome like super formal robotic
(11:47):
corporate memo, your audience isactually gonna look forward to
it.
And there's some big names thathave recently switched over from
the former to the latter.
And it is a smart move, to behonest.
And I've been teaching andpreaching about personal brand
newsletters for three years now.
And I'm never gonna go back.
I make my weekly newsletterreally consumable, really
(12:08):
consistent and reallyinteractive.
People know what to expect andthat builds trust.
And I write it in my tone ofvoice, like as if it's me
talking to someone that I'm verycomfortable with.
And that's very relatable andvery consumable.
Um, I even ask my Instagramaudience to help me shape it on
the weekends.
I literally did it yesterday.
I run polls asking, whichsubject line are you most likely
(12:32):
to open?
Or what do you want me to focuson this week?
And I put a poll up and peopleget so into it, especially the
subjects.
'cause I kind of suck at words.
I say it all the time, likewords are not my jam.
So I get overwhelmed choosingbetween three potential subject
lines.
And I want people to weigh inand I choose the winner every
time.
And I'm like, thank you.
(12:52):
You just figured that out forme.
So that not only boosts myengagement inside my stories,
but it makes my audience feelincluded, and I don't know who
doesn't like to be needed.
Like I think everybody likes to,especially when it's light, you
know, and it doesn't even haveto do with your business.
It's like, oh, cool, I can waiton this, but God ask me to make
a decision on my business and Iam floundering.
(13:17):
I think that's everybody.
That's what I'm learning.
But when we feel seen, um, youknow, it, there's automatic
connection there.
And my list grows fromreferrals, people forwarding,
people screenshotting mynewsletter and word of mouth big
time.
So some things that I've learnedthat I want to share that, you
(13:38):
know, so you don't over.
Some things that I've learnedquickly and some mistakes to
avoid.
Don't overthink your one-offfreebies.
It doesn't need to be perfect.
It just seems to be helpful.
So some people preferinformation delivered to their
inbox, and if you're offering todo that, instead of just listing
something out in a post, do it.
Go to your analytics right now.
(13:59):
Look at what's been the most.
You know, commented on or themost saved and, and how can you
turn that, you know, post thatagain and turn it into a one-off
freebie that is included inthat, right?
Um, stop assuming people don'twant another email like they do,
especially if you're providingvalue.
They don't want it.
If you're not providing value,forget about it.
(14:20):
They're gonna unsubscribe asap.
But if you're providing value inthis really lovely format that,
you know, people feel connectedwith, they're gonna open it.
Uh, reels or any type of postwithout a call to action, you're
absolutely missing anopportunity.
So even a simple like DM me orgrab this freebie is gonna go a
really long way.
(14:40):
Another thing I've done is I'veincluded a very specific call to
action in my bio.
You can go and look at that.
So instead of just saying, clickbelow for freebies, or, you
know, whatever, I'm like.
Free seven day Insta Starterkit.
Like I name the freebie, eventhough I have a couple other
freebies inside my bio or myLincoln bio, I just call one
out.
So it's really specific.
(15:01):
'cause I just find if you'relike, click below for courses
and freebies, like no one'sgonna do it.
It's just, it's too vague to behonest.
So try to make that realspecific.
So the truth is list building,email list building doesn't have
to be this giant complicatedtask.
But you do need to try, like youdo need to ask people to
(15:22):
subscribe or remind them thatyou have a newsletter.
It can be really small,intentional actions that, um,
meet your audience where they'reat if you're doing these special
one-off freebies.
But it doesn't have to be thislike big complicated thing.
But every time I'm making apost, I'm asking how can I help
my audience even more with this?
What can I provide that is gonnamake this even better?
(15:43):
Or how can I call out mynewsletter to get people?
To join it, right?
Want more tips like this?
Comment 3, 2, 1 to hop on mynewsletter.
It's, it's really simple.
And you know what?
People do it.
They do it so newsletters aren'tdead and asking people straight
up to join your newsletter,that's not dead either.
This week I want you to pickjust one of three of these ideas
(16:04):
and try it.
You don't need a full funnel tostart seeing Mo.
You don't need a full on funnelto start seeing momentum.
You just need to start.
You've gotta keep your emaillist top of mind.
You've got to mention itfrequently, and your future
subscribers.
They're already out therewaiting for that one piece of
content that finally is gonnamake them hit subscribe.
(16:27):
Alright, a little bit of ashorter episode.
Summer M is here.
I'm gonna head out to kick my.
I'm gonna head out to pick mykids up at summer camp, but
thank you so much for being heretoday and let me know what email
questions you have.
You know my dms are always opento you.
You're very likely gonna get anemail.
No, not an email.
You're very likely going to geta DM voice response from me
(16:50):
'cause that's just how I roll.
All right?
I hope you guys have a greatweek.
I'll talk to you soon.
Hi there.
Welcome back to the CreativeBodega Podcast.
Today I am sharing threeunexpected but super effective
ways that I've grown my emaillist and know they don't involve
some like giant launch or fancyfunnels or Facebook ads.
Uh, those last two I've neverdone before.
(00:23):
I've never had a fancy funnel.
I don't have funnels and I'venever run a Facebook ad.
So, uh, I definitely have hadgiant launches, though.
That's a topic for a differentpodcast.
But these are real doable thingsthat you can test literally this
week or this month to build.
Your list without, uh, feelingreally super burnt out or over
(00:46):
it.
Um, if you've been feeling likeyour list is stuck or growing
too slowly, this episode isabsolutely for you and you've
gotta keep listening.
These three ideas that I'm goingto share might just shift your
strategy in the very best way.
It is not gonna come as asurprise to you that I am a
(01:07):
ginormous email list buildingfan.
I have a course dedicated tostarting and growing your email
list.
I always say that it is one ofthe number one reasons why I am
a multi six figure earner.
My husband was able to leave hisjob.
I've, you know, had a hundredthousand dollars in cash kitchen
(01:28):
renovation that I paid formyself.
Um, it's my email list.
It's, it's not from Instagram,but I, it's hard to say that
completely because it's, it's a,it's twofold.
It's like if I weren't showingup consistently on Instagram and
promoting my list and growing mylist using Instagram, how
would've I have ever grown thatlist?
(01:49):
You know what I mean?
So I absolutely needed aplatform or a place to mention
my list and to grow it.
And that's been Instagram for menow and the podcast.
Um, and that's it.
I, I don't show up anywhereelse, so I have been able to
grow my email list.
Uh, well, I mean, it's over20,000 people, but if you take
(02:11):
away all the people that havepossibly unsubscribed or that I
have scrubbed off of my list,um, we're sitting at around
15,000 right now.
I actually just got rid of.
Almost 2000 people.
Um, after listening to a flowdesk, talk about email
(02:32):
deliverability.
So basically like the things youneed to do to get your emails to
get delivered to yoursubscribers.
And one of'em is keeping a veryclean list with flow desks,
which is who I use and love.
Um, we are not charged persubscriber, which a lot if not
most, all other email, email.
(02:52):
If not all other email platformscharge per subscriber, so we can
have as many as we want, whichtends to lead to us keeping
people on our list who have notengaged or opened anything in
months and months and months.
So that's not cool.
So I, every six months go and Ilook at who has not opened an
email from me in six months andI delete them and they gone.
(03:14):
And I have to just take a deepbreath and do it, and it hurts.
And it makes me sad, but I knowit's for the best.
And my email open rate alwaysgoes up after I kind of get rid
of that dead weight.
So that, again, I feel like Isay this all the time, that's
another podcast.
I, I do wanna record a podcaston making sure your emails are
delivered to your subscribers,but that's not what this is
(03:34):
about.
This today is about the threeunexpected ways that I have
grown my email list that otherpeople aren't doing, or not
talking about, at least, thatare very actionable and that you
could do too.
So here's what we're gonnacover.
How one-off freebies, AKA quickcasual value drops have been a
(03:54):
list building secret weapon ofmine.
Number two, why my Decemberreels challenge isn't just for
engagement, it's also superstrategic in helping me build my
list and the power of treatingmy newsletter.
Like content people actuallywanna read because they do, they
love it.
I, I'm so proud to say that andI don't feel any like.
(04:16):
Shade.
Is that what the cool kids saynow?
Like, there's no shade in this,but, um, my kids would die right
now if they heard me say that.
So, yeah, I just got off track.
Okay, so before I keep going, Iwant you to know that anything I
talk about or mention, you canfind.
(04:37):
On my website, the credbodega.com/blog/ 24, and
anything we talk about in thisepisode you will find over
there.
So let's dive into this.
Let's break each one down.
So number one, one-off freebies.
So what?
What the heck are one-offfreebies?
Okay, so here's what they are.
They're not my official leadmagnets.
(04:58):
They're not my official freebie.
Right.
I have three main freebies that,you know, I promote on social
media once a week.
I say, comment this word and itgets delivered to them, and it's
like a beautiful PDF or links totemplates or whatever it may be.
They're, they're my officialfreebies slash lead magnets.
(05:19):
They're more, um, these one-offsthat we're talking about.
They're more spontaneous,they're more just helpful
resources that I pull togetherbased on what my audience.
Is asking for in the moment, orbased on what my social media
post is for that week.
So think like, you know, a quickCanva template link, uh, a quick
(05:40):
checklist, a mini tutorial.
I've even emailed those out.
Um, and, and they're honestlybased on video tutorials that I
already have.
They're either inside a courseor at least I'm not reinventing
the wheel on these one-offfreebies.
These are things that I justhave or I can quickly put into
an email to deliver to someonelike, Hey, I know I just showed
(06:01):
you these really complicatedsteps in this reel for this
thing to do in Canva, but justcomment this word.
And I'll email you step by stepor give you a more in depth like
15 minute video walking youthrough it.
Because high, like a 30 to 62ndreel is not really cutting it.
They're really lightweight.
They're really fast for me tocreate, and they're incredibly
(06:21):
effective at growing my list.
Why?
Because they're timely.
I don't always have a great wayto segue into a freebie that I
have based on what I'm postingthat week.
So this is a great way for me tojust be like, what am I posting
this week and how can I offersomething just quick, easy
one-off that speaks to myaudience, um, you know, and is
(06:42):
working right now.
So, no fancy funnel.
No, no, no.
This is literally how it works.
I make a post whether it's areal or a carousel, most likely
I say, comment this word to getthis little resource.
People comment the word my manychat fires.
Okay, and flow desks gets towork because I've created a
(07:02):
segment, I've created aworkflow, and ba bing, ba boom,
it gets delivered via email.
Okay?
So it's just like a quick postsaying, Hey, I made this
resource, drop your email andI'll send it to you.
Like I, I actually like approachit very casually.
I'm just like, oh, by the way, Ijust whipped this up for you.
You know?
(07:23):
So low pressure, high value forthem, and it works.
So.
One-off freebies, y'all.
I actually have, I created afree resource on this.
I'll put that in the show notes.
I forget what it even is.
I think it's a video tutorial,but I remember, I'm, I'm having
like deja vu right now.
I know I created something towalk you through exactly what
this looks like.
(07:44):
Um, so check the show notes.
The next thing that you could dothat's worked really well for
me.
Is some type of series orchallenge.
So for me, it was a 12 Days ofreels challenge.
If you were a, a listener ofmine or a super fan follower,
hi, I love you, you know exactlywhat I'm talking about.
In December, I host a 12 days ofReels challenge.
(08:06):
Inside my membership, I open itup to the public as well, and I,
I, I like massively grow myemail list through this
challenge.
In fact.
Let's just pull up my stats.
So when I did this last, let'ssee here, let me just scroll
back.
Um, I ended up growing my emaillist by 18% over the month of
(08:30):
December into January.
And for me, that is a lot like Iaverage.
I don't know, I mean, every weekis different depending on what
I'm doing, but anywhere from oneto 3% per week.
Um, so it's a, it's a, it's abig jump and I, I love it
personally.
So each day focuses on onespecific topic, and every single
(08:51):
reel includes a call to action.
That ties back to my email list.
So it's not random email.
No, it's not random reels.
It's very intentional.
Because while reels are reallygreat for reach, I don't just
want views.
I don't give two, you knowwhat's about views?
I want connection and I wantaction.
I want to inspire people to dosomething.
(09:13):
Okay?
So each challenge day drivespeople.
I.
Towards a freebie or I'mliterally just saying, sign up
for my newsletter, or somethinglike that.
Sign up using this form.
Or some lead into my newsletter.
Right?
The key here, the reels have apurpose.
I always ask, how can I turnthis view into a deeper
relationship?
(09:34):
Hi, it's by getting them offsocial media and onto my email
list.
So I love these 12 Days of Reelschallenge.
Or you could host some type ofseries, like I said, like.
For the next 10 days.
But here's what I don't want youto do.
I do not want the real covers orthe covers of the carousels or
however you're sharing yourcontent series to have the name
(09:54):
of the series big and bold inthe front.
'cause every post is gonna lookexactly the same.
That's the biggest mistakepeople make.
The headline should be whatyou're actually talking about.
And then in very small, if youwanna put, you know, this is one
of 10, da da, da, go for it.
But that's small.
Okay.
So I think I did 12 days ofCanva Hacks last December, and
(10:17):
you could scroll my Reels taband you'll find'em real easily
because all the covers look thesame and it's 12 of'em in a row.
And otherwise, mine all lookkind of mixed and matched.
So I will not have 12 days ofCanva reel hacks real big.
'cause why would anyone click onthat when they came to my reels
tab?
Like it, it doesn't even saywhat it's really about.
So I have what it's about veryclearly, right?
(10:40):
How to make your font pop.
Over top of a photo in Canva,like I'm specific.
So that's just a quick littletip I wanna share with you.
All right, number three, stopthinking newsletters are dead.
Like, I don't know how manytimes I have to say this, I
actually just read somethingthat open rates on newsletters
are like 40% higher than justregular emails from people.
(11:04):
And why?
You know, I think it's becausepeople really love kind of
knowing what to expect.
So if, again, you know me,you're on my email list, I have
a 3, 2, 1 format and it's threeideas.
Two things I'm loving and oneCanva tip, and I flow through
that.
And every time people respond tomy newsletter, they're like, I
(11:25):
just love your newsletter somuch.
I know what to expect.
I love kind of like skimming tothe parts that I love and it's
very familiar and I know it'spacked with value.
So I just think newsletters areso very much alive and if you
treat your newsletter like aconversation with your bestie or
with your coworkers, instead ofsome like super formal robotic
(11:47):
corporate memo, your audience isactually gonna look forward to
it.
And there's some big names thathave recently switched over from
the former to the latter.
And it is a smart move, to behonest.
And I've been teaching andpreaching about personal brand
newsletters for three years now.
And I'm never gonna go back.
I make my weekly newsletterreally consumable, really
(12:08):
consistent and reallyinteractive.
People know what to expect andthat builds trust.
And I write it in my tone ofvoice, like as if it's me
talking to someone that I'm verycomfortable with.
And that's very relatable andvery consumable.
Um, I even ask my Instagramaudience to help me shape it on
the weekends.
I literally did it yesterday.
I run polls asking, whichsubject line are you most likely
(12:32):
to open?
Or what do you want me to focuson this week?
And I put a poll up and peopleget so into it, especially the
subjects.
'cause I kind of suck at words.
I say it all the time, likewords are not my jam.
So I get overwhelmed choosingbetween three potential subject
lines.
And I want people to weigh inand I choose the winner every
time.
And I'm like, thank you.
(12:52):
You just figured that out forme.
So that not only boosts myengagement inside my stories,
but it makes my audience feelincluded, and I don't know who
doesn't like to be needed.
Like I think everybody likes to,especially when it's light, you
know, and it doesn't even haveto do with your business.
It's like, oh, cool, I can waiton this, but God ask me to make
a decision on my business and Iam floundering.
(13:17):
I think that's everybody.
That's what I'm learning.
But when we feel seen, um, youknow, it, there's automatic
connection there.
And my list grows fromreferrals, people forwarding,
people screenshotting mynewsletter and word of mouth big
time.
So some things that I've learnedthat I want to share that, you
(13:38):
know, so you don't over.
Some things that I've learnedquickly and some mistakes to
avoid.
Don't overthink your one-offfreebies.
It doesn't need to be perfect.
It just seems to be helpful.
So some people preferinformation delivered to their
inbox, and if you're offering todo that, instead of just listing
something out in a post, do it.
Go to your analytics right now.
(13:59):
Look at what's been the most.
You know, commented on or themost saved and, and how can you
turn that, you know, post thatagain and turn it into a one-off
freebie that is included inthat, right?
Um, stop assuming people don'twant another email like they do,
especially if you're providingvalue.
They don't want it.
If you're not providing value,forget about it.
(14:20):
They're gonna unsubscribe asap.
But if you're providing value inthis really lovely format that,
you know, people feel connectedwith, they're gonna open it.
Uh, reels or any type of postwithout a call to action, you're
absolutely missing anopportunity.
So even a simple like DM me orgrab this freebie is gonna go a
really long way.
(14:40):
Another thing I've done is I'veincluded a very specific call to
action in my bio.
You can go and look at that.
So instead of just saying, clickbelow for freebies, or, you
know, whatever, I'm like.
Free seven day Insta Starterkit.
Like I name the freebie, eventhough I have a couple other
freebies inside my bio or myLincoln bio, I just call one
out.
So it's really specific.
(15:01):
'cause I just find if you'relike, click below for courses
and freebies, like no one'sgonna do it.
It's just, it's too vague to behonest.
So try to make that realspecific.
So the truth is list building,email list building doesn't have
to be this giant complicatedtask.
But you do need to try, like youdo need to ask people to
(15:22):
subscribe or remind them thatyou have a newsletter.
It can be really small,intentional actions that, um,
meet your audience where they'reat if you're doing these special
one-off freebies.
But it doesn't have to be thislike big complicated thing.
But every time I'm making apost, I'm asking how can I help
my audience even more with this?
What can I provide that is gonnamake this even better?
(15:43):
Or how can I call out mynewsletter to get people?
To join it, right?
Want more tips like this?
Comment 3, 2, 1 to hop on mynewsletter.
It's, it's really simple.
And you know what?
People do it.
They do it so newsletters aren'tdead and asking people straight
up to join your newsletter,that's not dead either.
This week I want you to pickjust one of three of these ideas
(16:04):
and try it.
You don't need a full funnel tostart seeing Mo.
You don't need a full on funnelto start seeing momentum.
You just need to start.
You've gotta keep your emaillist top of mind.
You've got to mention itfrequently, and your future
subscribers.
They're already out therewaiting for that one piece of
content that finally is gonnamake them hit subscribe.
(16:27):
Alright, a little bit of ashorter episode.
Summer M is here.
I'm gonna head out to kick my.
I'm gonna head out to pick mykids up at summer camp, but
thank you so much for being heretoday and let me know what email
questions you have.
You know my dms are always opento you.
You're very likely gonna get anemail.
No, not an email.
You're very likely going to geta DM voice response from me
(16:50):
'cause that's just how I roll.
All right?
I hope you guys have a greatweek.
I'll talk to you soon.
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