May 12, 2025 • 28 mins
Feel guilty for not batching your content a month in advance? You’re not alone. In this episode of The Creative Bodega, I’m opening up about why I stopped batching 30 days of content—and how I’ve found a more flexible, aligned system that still keeps me consistent. Learn how your content creation process can evolve with your season of life, why strict routines might be holding you back, and how to build a workflow that actually works for you. If batching feels overwhelming, this is your permission slip to do it differently. Let’s dig in!
Check out the full show notes for this episode.
Things I cover inside the episode:
✨ Why I stopped batching 30 days of content—and what I’m doing instead
✨ How to build a hybrid system that supports both structure and creativity
✨ Why batching used to be my lifeline—and why it isn’t anymore
✨ How to repurpose old content effectively (without sounding repetitive)
✨ What to consider when batching doesn’t work for you anymore
Resources & Links Mentioned in this episode:
🔗 Later.com, where I schedule my posts to auto-publish when I batch ahead!
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
Be sure to hit "Subscribe" or "Follow" so you never miss an episode!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
You should find a structure thatreally supports your creativity
(00:02):
and doesn't strangle it.
And I have met plenty of femalebusiness owners who say to me,
bashing doesn't work at all forme.
I need the creativity.
I need the ability to makewhatever I feel like the day of.
And I'm like, good for you.
Like that's, if that's whatworks for you, do it.
That does not work for me.
(00:24):
Welcome to the Creative Bodega,a podcast about content
marketing, Instagram growth andpersonal branding for female
service-based solopreneurs whowanna grow their business
without letting it take overtheir lives.
I'm your host, EM Connors, andeach week I'll share actionable
tips, expert advice, andunfiltered truths to help you
create engaging content, connectauthentically with your
(00:46):
audience, and turn followersinto loyal customers, all
without the burnout.
If you're ready to simplify yourcontent creation, navigate the
ever changing trends and build abusiness that works for you
while staying sane in this crazyseason of life, then you're in
the right place.
Welcome back to the CreativeBodega Podcast.
(01:08):
Today's episode is partconfession, part strategy, and
if I'm being honest, it'ssomething I've been sitting on
sharing for quite a whilebecause I'm not gonna lie, it
feels a little uncomfortable forme to admit this to you,
especially as someone who'sbuilt kind of like your entire
business around content systemsand batching.
(01:31):
Here is the truth.
I haven't been batching mycontent for probably over a
year, if I'm being reallyhonest.
That's right.
Me the batching queen, theconsistency queen.
I haven't been batching, andhonestly, I feel like a little
embarrassed, even maybe a littleashamed because I kind of teach
(01:53):
and preach that, right?
I'm like, you guys, you, youknow, you gotta batch ahead.
You gotta create that content.
You gotta show up consistently.
And I felt like I was breakingsome like unwritten rule that I
created for myself.
But the truth is.
My business and my life looks sodifferent now from when I first
(02:14):
started, and maybe yours doestoo.
And just because I'm notactively doing what I teach most
of you to do doesn't mean I'mnot allowed to teach it.
Right?
It's almost like comparingyourself.
To a nutrition coach who doesn'ttrack her food anymore, right?
So I used to be a nutritioncoach and I used to track my
food in my FitnessPal, and Ijust honestly memorized what I
(02:38):
had to eat, what, what the macrobreakdown was.
I didn't have to track anymore.
I had reached my goal.
I wasn't trying to gain or lose.
I was good.
So I was teaching people how totrack their food in order to
become more aware of what theywere putting in their bodies.
But I wasn't actively doing itanymore.
But does that mean that I wasn'tallowed to teach it?
(02:59):
No.
So I, I kind of justify it thatway, just because I'm not
actively batching 30 days ofcontent ahead of time anymore.
I.
Doesn't mean I didn't do it atone time, and doesn't mean that
it's not what helped me get towhere I am because it absolutely
did.
So I want to take you behind thescenes of sort of why I stopped
(03:20):
batching my content weeks inadvance.
What changed in my contentcreation workflow and what I've
learned that might give youpermission to do content your
way.
That feels good to you, right?
And because I know you are allbusy professionals, working
mothers, all the things.
I have created all the notes foryou on this episode.
(03:44):
You can find those on thecreated bodega.com/blog/fifteen.
So if I didn't batch, when Ifirst started the Creative
Bottega, I didn't post.
And if I didn't post, I wasnever gonna grow my business and
fulfill my dream of leaving myjob and becoming my own boss,
(04:04):
right?
I had kids in preschool and myabsolute goal was to be there at
the bus stop when they got onthe bus in the morning and when
they got off.
And I didn't want anybodytelling me I couldn't be there.
I didn't wanna be sitting at afreaking desk until 5:00 PM on
the dot, just because that'swhat the boss said I had to do,
even if my work was done like Iwas in my forties.
(04:28):
I'm turning 44.
Let's see, today is the 25th ofApril that I'm recording this.
I actually turned 44 on April29th, so I was about 40.
I was 40 when I started thisand.
I just was like, I'm an adult.
If I'm done with my work, I wantto get up and I wanna leave.
If my kid is sick and needs meto pick them up, I want to be
able to leave and go get them,and I don't want anyone giving
(04:50):
me any, you know what, thesekids are my life.
You know, I waited a long timeto become a mom and I'm not
gonna miss any second of it.
So my why was.
So tangible and so real.
I wanted to be available for mykids in a way that, you know, to
be honest, I didn't really feellike my parents were available
to me, and that's probably awhole other, you know, podcast
(05:11):
episode in and of itself.
But I needed to batch ahead.
Because if I didn't, I wasn'tposting.
Why?
Because we owned our gym.
At that time, I was the headnutrition coach for our gym.
I was the head content creator.
I was batching for our gym and Iwas mentoring other gym owners
(05:31):
on how to grow their business.
And I had, I.
You know, four or five calls aday that were 45 minutes long on
Zoom and I was, I had 15 minutesin between calls.
That's all.
I had to eat lunch to go to thebathroom.
I couldn't be creating contentin between calls.
So if I wasn't batching for thecreative bodega, this like
(05:51):
little side hustle, that waslike a passion project at the
time, I wasn't posting at alland if I wasn't posting, there
was absolutely no way I wasgonna grow my business.
And that really wasn't anoption.
To me, I was so miserable, to behonest.
I was so miserable in my currentstate in having these
back-to-back calls in our gym.
(06:12):
I was over our gym.
I was over nutrition coaching.
I had become a bad coach becauseI just was frustrated with
people's lack of drive.
And people just not doing whatthey said they were gonna do and
I couldn't do it for them.
I just remember sitting there insome of my last nutrition
appointments with clients beinglike, if I could come to your
(06:33):
house and do this for you, Iwould, you sit here and you tell
me you want this so badly, youcry.
Right?
But like.
You really don't need me.
You need a therapist.
You, you need something.
This is much deeper than me justtelling you what to eat.
'cause that's the easy part,right?
If everyone just ate what theywere supposed to eat, whole real
foods on a consistent basis,everybody would be fine.
(06:55):
But that's just not life andit's more complicated than that.
And I was just finding that Iwas not cut out or qualified to
really deal with.
What a lot of these people werestruggling with when it came to
the relationship with food.
So, uh, I digress a little bit,but I did not start batching
because I loved systems or wassuper organized.
(07:16):
Although I, I do kind of lovesystems and I am quite
organized, but I did it becauseI had no other option if I
wanted to grow my business.
The creative bodega.
I had to post that was anon-negotiable, so I was in
survival mode.
I had, honestly, technicallythree jobs.
I owned the gym with my husband.
I was our head nutrition coachand content planner, content
(07:38):
manager, and I was a mentor forthis dietician that I worked
for.
So I honestly had three jobs,and then I had two toddlers,
both in preschool.
Two and three year olds, and Idid not have content to
repurpose for the CreativeBodega yet.
I wasn't there yet.
I hadn't, you know, I had juststarted my business, so it
(08:00):
wasn't like I could pull uponall these past posts and, you
know, use them.
Batching wasn't just aproductivity tip at that point.
It was my lifeline.
And it really did bring me a lotof joy.
It brought me a lot of joy towork on content for this
business that was just a baby.
It was a twinkle in my eye.
It was a dream, to be honest,and I did not know what was
(08:24):
gonna happen with it.
I didn't know if it would work.
I knew that at that time I wasso miserable in my current state
that I really felt like I had noother choice than to go all in
on something that could work.
Right?
So.
Every single piece of contentthat I was making for the
Creative Bodega at that 0.4years ago was brand new that I
(08:46):
did not have a bank to pullupon.
I did start using Canvatemplates, but everything was
basically new content.
And what I was doing at thattime was I was bing mostly on
the weekends when my kids wouldbe watching TV, watching a movie
or napping.
'cause they still napped at thatpoint.
So whatever time I could carveout.
(09:08):
Between the naps, betweenfeeding my kids or taking care
of them, I was batching contentahead of time for both our gym
and the creative bodega.
So I was here burnt out onnutrition coaching.
I was exhausted working on ourgym, working so hard on our gym,
watching my husband work so hardin our gym and not reaping the
(09:29):
benefits financially at all.
And I was tired of trading.
Time for money.
With these mentoring calls, Ihad more, no more time.
I couldn't move up the ladder,so if I wasn't taking calls, I
wasn't making money.
And it just, it was like a trap.
I felt like I was in quicksand,honestly, and I needed an escape
plan.
And the creative bodega was thatescape plan.
(09:51):
And again, I had no clue whatthe outcome would be.
Zero, none.
But fast forward to today.
My business has evolved so much.
I quote unquote, made it, if youwill.
I have been able to make areally lovely income from my
business.
My family's evolved and grown.
(10:11):
My kids are now in elementaryschool, which is amazing.
And I've evolved as a businessowner.
So as we closed our gym, myhusband got a job back in
finance.
I was able to step away from mymentoring job.
I was able to step away fromnutrition coaching, and I was
able to go all in on thecreative bodega and suddenly,
instead of having a couple hoursevery week to work on my
(10:32):
business.
I had all day, like literallyall day, which was nuts.
I remember that first week justbeing like, oh my God, what am I
gonna do with all this time?
And I'm not one to sit aroundand watch TV when I'm supposed
to be working, right?
So I wasn't like, you know,eating bon bonds and sitting on
the couch.
I was hustling in my job andworking really hard to build
(10:57):
something right, to build thisdream to, to prove to myself
that I could do it.
And what came with that moretime was better systems, right?
I was able to create these Canvatemplates that would save me
hours each week.
I was able to come up with areally strong posting strategy.
That would get people to connectand convert with me on
(11:19):
Instagram.
I, the more I posted, the more Ihad this bank of posts to pull
upon and repurpose.
The more I posted, the moreclear my messaging got, and the
more clear my brand pillarsbecame, and those evolved, right
with every post that I made, orevery conversation that I had,
or every student that bought acourse from me and gave me
(11:40):
feedback.
I still love structure, don'tget me wrong, like trust me, I
still have a strong frameworkand structure, but I've just
shifted how I approach batchingand what that looks like for me.
So what I used to do was batchliterally five to six posts a
week.
Pretty much every post of theweek I would batch.
(12:03):
I have a posting schedule whereeach day of the week, I know
what type of post I'm puttingout, what pillar relates back to
it, what type of post it is, ifit's a reel, if it's a carousel,
all of that.
So I take all that guesswork outof it, which is glorious.
I highly recommend you do thatif you haven't already.
But I would sit down and I wouldbatch.
(12:23):
If Monday's my how-to reel, Iwould batch four of those in a
row, and there you go.
That's four Mondays, there'stypically four of every day of
the week in the month, so I'dhave a month's worth of how-to
reels.
Then I'd move on to the nextday, okay, I need four carousels
about content creation.
Let me go in, let me pull up mytemplates and let me batch
those.
Great.
Done.
(12:43):
Then I move on to Wednesday.
So that's how I would batchbefore and I really would try to
batch.
Pretty much every single day ofthe week, and I did this for
years.
I did it for years and now Istill batch, but I'm pretty much
batching like two to three coreposts for the week, the week
(13:04):
before or maybe two weeksbefore.
Uh, the rest, usually two tothree other posts I'm creating a
little more, bit moreintuitively, maybe a couple days
before, maybe even the daybefore.
I am pulling upon all theseposts at this point that have
done really well.
You know, I'm tracking my postsso I know what my top six are
(13:28):
from every single week and, ormonth rather.
And I'm, I'm reusing those.
I am not like recreating thewheel every week.
I've now batched and created somuch content four years in.
That I can kind of sit back alittle bit and pull upon
previous posts that I thinkperformed really well and got
(13:48):
people to save, share, comment,all of that.
And I, I'm really leaning intothat.
So one boundary that I do notcross is that I never create a
post the day of, like that's mypersonal sanity line if I don't
have a post for that day.
I let the day go and, and I'm,I've just started doing that.
(14:09):
It's a slippery slope.
I, I'm really scared that if Idon't post, I'll get in the
habit of not posting.
So I do prefer to show up fiveto six days a week.
I.
It's not hard for me to do atthis point because all my
systems are so buttoned up andbecause I have so much content
to pull upon if I need it, but Ireally do refuse to feel that
state of being frazzled andhaving to get a post out that
(14:31):
day.
I just, I won't do it.
So I really do everything in mypower to get everything pretty
much.
Scheduled the week before, ifI'm looking at just one week
ahead, right?
So if this is, well, today isFriday actually, so I will look
at my content for what's comingout next week.
If I don't have stuff, I'llstart digging, start creating,
(14:53):
and I'll get it all pretty muchfigured out by Monday so that
the week goes pretty smoothly.
But I'm not going much past aweek.
So whereas I used to sort ofteach and preach like, oh, batch
30 days ahead.
Like, I'm not batching 30 daysahead anymore.
Does that mean you shouldn't?
Absolutely not.
That might work for you.
(15:13):
You may be in the same season oflife that I was in when I first
started the Creative Bottega.
You might have another full-timejob.
This may be your passion projectthat you're posting for Bion 30
days ahead may bring you a ton.
Freedom and sanity.
And if it does, kudos to you,right?
Do that.
I did that for years.
But what my content creationlooks like now, it's really more
(15:37):
of a hybrid, right?
So number one, I definitely havea weekly theme based on whatever
my podcast is that week.
So that is my Monday post now iswhatever my podcast is, I'm
creating a carousel that relatesback to the podcast theme, and
my call to action is todownload.
The podcast or to listen to thepodcast, right?
This really helps me like stayon brand and help promote my
(16:00):
podcast and then I will batchtwo to three core posts.
Like these are really like myanchor posts for the week.
It's the A Canva, how to forsure.
I do every single week and it'sprobably like a content creation
carousel, like something to makecontent creation easier.
Those three are pretty wellmapped out for the week, and
(16:23):
then the rest are sort of like,you know what I feel like making
that week, whether it's a colorstory or it is a Canva roundup
of like fonts or a Canva elementRoundup.
Or maybe it is.
A talking head reel where I'mjust sort of shooting a shit
with you and like sharing what'sgoing on in my life or whatever.
(16:44):
Or maybe it's a meme reel,right?
Maybe it's meant to be sort ofentertaining and funny and show
you my sense of humor.
But I am leaving space forfeeling kind of inspired and for
creating more timely content,right?
So think like trends or behindthe scenes or like real time
insights.
And then I am 1000000%leveraging my existing content
(17:07):
bank.
Again, four years of posting sixdays a week.
I have so much content to pullupon, and I think this is a
misconception a lot of peoplehave is like.
Just because you post somethingonce, you can never post it
again or that concept is donelike you post about it once.
Oh no.
People are gonna see that you,you post about it again and
they're gonna be like, I sawthat post three months ago.
(17:29):
No, it literally doesn't happen.
You're giving yourself too muchcredit.
I.
If people notice that you'reposting the same content, like
they're your super fans, they,they love you, they're, they're
consuming all the content,they're drinking the Kool-Aid
and good for them.
And even if they do, they're notgonna stop following you because
you're repurposing somethinglike that's just not gonna
happen.
If they do, honestly, you don'twant them as a client or a
(17:51):
friend.
So, and then of course, I'mabsolutely leaning upon my
reusable Canva templates.
I'm not reinventing the wheel.
I am not, you know, going in andcreating a new design every time
I am gonna post something thatI'm creating a Canva.
Absolutely not.
I've got my templates, I've gotmy systems, and I've got my tool
later.com where I schedule allof my content in advance.
(18:15):
I'm telling you, I.
Just even visually seeing thesethings planned out for the month
or either week ahead, like Iknow where the holes are, I know
where I have to fill in.
It's, it helps me get reallystrategic and not waste time
creating content that I don'tneed right now.
Right.
I am looking at that calendar.
(18:35):
I'm saying, okay, I've gotMonday, Tuesday, Thursday, and
Saturday scheduled out, so thatmeans I need a Wednesday and a
Friday post.
Perfect.
What do I normally post onWednesdays and Fridays?
Oh, okay.
So Wednesdays is usually like aphoto of me or a talking head
reel or a meme reel.
Great.
Which one do I wanna do?
Oh yeah, I saved thatinspiration that couple days ago
(18:56):
that I'm seeing a lot of peopledo.
I'm gonna do that meme reel.
Perfect.
Wednesday's done Friday.
I typically do a color story.
Do I wanna create a new one?
Do I wanna use an old one?
Do I wanna do something else?
Right?
So just, you know, leaving thosecouple days for that creative
freedom, it feels good for me.
Now, it used to feel not good.
(19:16):
It used to make me panic, andnow I don't mind it, right?
So again, I've evolved, thingshave changed in my business,
things have changed in mypersonal life to allow for this
type of.
More loose planning.
Loose batching, if you will.
So I would say that systems areseasonal, right?
(19:38):
Systems are seasonal.
The right way is one thatsupports your current life,
right?
Your current life, not the onebefore.
And for me, the one before myprevious life was one where I
did need to batch 30 days inadvance.
And I did do that.
Then things have evolved for meand the right way that doesn't
(19:58):
feel like the right way anymore.
And I'm being honest with myselfand I'm being honest with you.
And that's really hard because Iknow that you guys, you know,
you probably look at me andyou're like, she batches all
these days in advance and shedoesn't have to do anything real
time.
And you know, and while part ofthat's true, part of it's not.
And I felt like I kind of had tolike come clean with you on
that.
There's no gold star for bashing30 days at once.
(20:20):
No one's gonna give youanything.
You should find a structure thatreally supports your creativity
and doesn't strangle it.
And I have met plenty of femalebusiness owners who say to me,
bashing doesn't work at all forme.
I need the creativity.
I need the ability to makewhatever I feel like the day of.
And I'm like, good for you.
(20:40):
That's if that's what works foryou.
Do it.
That does not work for me.
I cannot create the day of, Iactually feel strangled.
I feel so much pressure thathonestly, my brain almost goes
dead and I, I don't know what tomake.
It's just too, it's all toomuch, and that's why matching in
advance, even if it's a coupledays a week like I do now.
(21:02):
It gives me that lighter feelingfor those other days of, of the
week where I can sort of makesomething more real time.
So again, everyone's different.
Then you may be listening tothis and be like, Nope, I'm the
opposite.
That's totally fine.
That's totally fine.
You don't owe anyone a rigidroutine.
Right.
As a content coach or as acontent creator, as a small
(21:25):
business owner, you get toevolve.
Right.
So I really do teach batchingbecause I find that it does give
you freedom, right?
It's, it's not because it's theonly way to do content, the
right way, that's justabsolutely false.
I will never say that.
Ironically, right before I wentto record this podcast, I got a
DM from an alumni of mine.
(21:46):
Her name is Carolina, and shejust went through the Insta
Campa Collective, which is myeight week signature course.
She said, and I quote onceagain, thank you so much for
your help in IXCC.
It's helped me massively.
Content creation feels light andexciting instead of the profound
dread that I used to feelbefore.
(22:08):
Like that is gold that I, Iwrote her right back and I was
like, I need to screenshot this.
I need to like change theheadline on my IXCC sales page.
That is what I hope to bringpeople's lives.
I want content creation to feellight and exciting.
I don't want you to dread it.
'cause you know what?
If you're dreading it.
We're gonna feel that on theother side of it, if you're just
(22:30):
checking off a box and throwingstuff out there and you don't
care or you're over it, we'regonna feel that as the consumer
and people are not going toengage with it, they're not.
So if you're struggling withbatching, they're, it's not
working for you right now.
But you're, you're not showingup.
That's the problem.
If you're not batching, butyou're still showing up, you're,
(22:53):
you're good.
You're good, right?
If batching is not working foryou, but you're, you're not
showing up either, I want you toreally ask yourself, why do
that?
Why five times thing thateverybody says to do?
There's so much overlap withnutrition coaching and content
creation coaching.
It's ridiculous.
But as a nutrition coach, I usedto ask, why five times I wanna
(23:13):
lose weight?
Why?
Well, because I'm embarrassed ofhow I look.
Why?
Because I, you know, I thinkthat every day would feel
lighter and better if I feltgood in my skin.
Why?
Well, it's the same thing.
Ask, why are you not batchingcontent for your business?
Why does it feel so hard?
(23:34):
Why do you feel stuck?
Why are you avoiding it?
Right?
Is it because your brandfoundation isn't solid?
Is it because you don't have anoffer?
Is it because you dunno whoyou're talking to?
Is it because you don't havecontent ideas?
It's'cause you just lackstructure.
Ask.
There's so many layers tobatching your content.
As a small business owner, whichis my pillow, like why I built
(23:55):
an eight week program around it,eight weeks is the lowest I can.
It started at 12, I got it downto 10, and then I got it down to
eight and that's the lowest itcan be because there are so many
layers.
Starting off with your brandfoundation, your entire brand
messaging, right?
That's where it begins.
What problem are you solving andhow, and what makes you
(24:16):
different from everybody elsedoing it?
Then how often are you lookingto post?
What are the those posts gonnabe about?
Do you have Canva templates forthem?
How are you coming up with postideas?
Are you varying the type ofcontent that you're creating?
I'm not trying to overwhelm you,but I get why it's overwhelming
'cause it's.
Not that simple, right?
It's not just slap together aposting schedule and you're good
(24:39):
to go.
It is about strategy, it isabout structure, and it is about
support.
It is about getting feedbackfrom someone who's walked the
walk before you or done itbefore you, or is doing it well
that you respect.
So start where you are.
Build slowly and find a systemor build a system that's going
(24:59):
to fit you and your lifestyle.
Even though this system'stotally working for me right
now, this like kind of likehybrid batching and not
batching, I'm gonna be real withyou.
Like I still struggle sometimesI wonder.
Huh.
I wonder if my life would beactually a lot easier if I just
went back to batching everythingand knowing the whole week is
good to go.
Like when I think of that, Ifeel lighter when I think of
(25:22):
visualizing all six posts forthe week.
I post Monday through Saturday.
Like when I picture that I dofeel lighter, so should I go
back to batching?
Am I hypocrite for not batchingeverything ahead when that's
something I really teach andpreach.
I don't know, like I really dolove teaching batching and I, I
love batching.
Hi.
(25:42):
Like I built a whole coursearound it, but the truth that
I've learned is that you canbelieve in something and still
evolve.
And so I want to give you thefreedom to do that and let you
know that that's okay.
I don't batch like I used to,but I'm still consistent af and
I'm still strategic and I'mstill showing up crazy
consistently.
Right.
(26:02):
So if you're in a season wherebatching feels heavy or forced,
that doesn't mean you're doingit wrong, right?
Maybe you just need to thinkabout and just think about it
and give yourself permission tomaybe shift or to simplify it,
or to experiment with doing it adifferent way.
You can still be reallystructured and really intuitive,
(26:23):
honestly, and you can still bereally strategic.
Flexible.
There are no rules.
That is the beauty of what wedo.
You guys, there are no rules tothis.
It's what feels right for you,what you are feeling called to
do or what you know, whatcreator you are feeling aligned
with what they're saying, likewhat, which creator feels good,
(26:44):
like their messaging feels rightfor you.
That's it.
It's finding that person andkind of honing in on it, so.
Your content system shouldsupport your life.
It really shouldn't suffocateit.
And so that's my spiel for thispodcast episode.
Like I haven't been batching inalmost a year, but that's a
little click Beatty.
I, again, I am batching two tothree posts, but just the week
(27:06):
before, I'm not doing 30 daysahead.
So I hope this episode bringsyou, I don't know, a little
satisfaction in that I'm notquote unquote perfect.
There is no stitching asperfect, and you absolutely have
the autonomy to like look atyour life.
Look at, you know, what'sworking for you and what's not,
and dig a little deeper.
All right.
That's it.
(27:26):
I will see you on the nextepisode.
Thank you so much for beinghere, and I hope I will see you
on the next episode of theCreative Bodega.
Thanks so much for hanging outwith me on the Creative Bodega
Podcast.
If you love this episode, pleasebe sure to share it with a
fellow solopreneur.
Who could use a little contentcreation inspiration.
(27:48):
And hey, don't forget to checkout the show notes for any
resources I mentioned on theepisode to help you create
content that feels easy andactually gets you results.
If you want even more Canva andcontent tips, head over to my
website, the creativebodega.com, or find me on
Instagram under the same name.
Until next time, keep creating,keep showing up, and most
(28:09):
importantly, try and have alittle fun with your content.
I'll see you on the nextepisode.
You should find a structure thatreally supports your creativity
(00:02):
and doesn't strangle it.
And I have met plenty of femalebusiness owners who say to me,
bashing doesn't work at all forme.
I need the creativity.
I need the ability to makewhatever I feel like the day of.
And I'm like, good for you.
Like that's, if that's whatworks for you, do it.
That does not work for me.
(00:24):
Welcome to the Creative Bodega,a podcast about content
marketing, Instagram growth andpersonal branding for female
service-based solopreneurs whowanna grow their business
without letting it take overtheir lives.
I'm your host, EM Connors, andeach week I'll share actionable
tips, expert advice, andunfiltered truths to help you
create engaging content, connectauthentically with your
(00:46):
audience, and turn followersinto loyal customers, all
without the burnout.
If you're ready to simplify yourcontent creation, navigate the
ever changing trends and build abusiness that works for you
while staying sane in this crazyseason of life, then you're in
the right place.
Welcome back to the CreativeBodega Podcast.
(01:08):
Today's episode is partconfession, part strategy, and
if I'm being honest, it'ssomething I've been sitting on
sharing for quite a whilebecause I'm not gonna lie, it
feels a little uncomfortable forme to admit this to you,
especially as someone who'sbuilt kind of like your entire
business around content systemsand batching.
(01:31):
Here is the truth.
I haven't been batching mycontent for probably over a
year, if I'm being reallyhonest.
That's right.
Me the batching queen, theconsistency queen.
I haven't been batching, andhonestly, I feel like a little
embarrassed, even maybe a littleashamed because I kind of teach
(01:53):
and preach that, right?
I'm like, you guys, you, youknow, you gotta batch ahead.
You gotta create that content.
You gotta show up consistently.
And I felt like I was breakingsome like unwritten rule that I
created for myself.
But the truth is.
My business and my life looks sodifferent now from when I first
(02:14):
started, and maybe yours doestoo.
And just because I'm notactively doing what I teach most
of you to do doesn't mean I'mnot allowed to teach it.
Right?
It's almost like comparingyourself.
To a nutrition coach who doesn'ttrack her food anymore, right?
So I used to be a nutritioncoach and I used to track my
food in my FitnessPal, and Ijust honestly memorized what I
(02:38):
had to eat, what, what the macrobreakdown was.
I didn't have to track anymore.
I had reached my goal.
I wasn't trying to gain or lose.
I was good.
So I was teaching people how totrack their food in order to
become more aware of what theywere putting in their bodies.
But I wasn't actively doing itanymore.
But does that mean that I wasn'tallowed to teach it?
(02:59):
No.
So I, I kind of justify it thatway, just because I'm not
actively batching 30 days ofcontent ahead of time anymore.
I.
Doesn't mean I didn't do it atone time, and doesn't mean that
it's not what helped me get towhere I am because it absolutely
did.
So I want to take you behind thescenes of sort of why I stopped
(03:20):
batching my content weeks inadvance.
What changed in my contentcreation workflow and what I've
learned that might give youpermission to do content your
way.
That feels good to you, right?
And because I know you are allbusy professionals, working
mothers, all the things.
I have created all the notes foryou on this episode.
(03:44):
You can find those on thecreated bodega.com/blog/fifteen.
So if I didn't batch, when Ifirst started the Creative
Bottega, I didn't post.
And if I didn't post, I wasnever gonna grow my business and
fulfill my dream of leaving myjob and becoming my own boss,
(04:04):
right?
I had kids in preschool and myabsolute goal was to be there at
the bus stop when they got onthe bus in the morning and when
they got off.
And I didn't want anybodytelling me I couldn't be there.
I didn't wanna be sitting at afreaking desk until 5:00 PM on
the dot, just because that'swhat the boss said I had to do,
even if my work was done like Iwas in my forties.
(04:28):
I'm turning 44.
Let's see, today is the 25th ofApril that I'm recording this.
I actually turned 44 on April29th, so I was about 40.
I was 40 when I started thisand.
I just was like, I'm an adult.
If I'm done with my work, I wantto get up and I wanna leave.
If my kid is sick and needs meto pick them up, I want to be
able to leave and go get them,and I don't want anyone giving
(04:50):
me any, you know what, thesekids are my life.
You know, I waited a long timeto become a mom and I'm not
gonna miss any second of it.
So my why was.
So tangible and so real.
I wanted to be available for mykids in a way that, you know, to
be honest, I didn't really feellike my parents were available
to me, and that's probably awhole other, you know, podcast
(05:11):
episode in and of itself.
But I needed to batch ahead.
Because if I didn't, I wasn'tposting.
Why?
Because we owned our gym.
At that time, I was the headnutrition coach for our gym.
I was the head content creator.
I was batching for our gym and Iwas mentoring other gym owners
(05:31):
on how to grow their business.
And I had, I.
You know, four or five calls aday that were 45 minutes long on
Zoom and I was, I had 15 minutesin between calls.
That's all.
I had to eat lunch to go to thebathroom.
I couldn't be creating contentin between calls.
So if I wasn't batching for thecreative bodega, this like
(05:51):
little side hustle, that waslike a passion project at the
time, I wasn't posting at alland if I wasn't posting, there
was absolutely no way I wasgonna grow my business.
And that really wasn't anoption.
To me, I was so miserable, to behonest.
I was so miserable in my currentstate in having these
back-to-back calls in our gym.
(06:12):
I was over our gym.
I was over nutrition coaching.
I had become a bad coach becauseI just was frustrated with
people's lack of drive.
And people just not doing whatthey said they were gonna do and
I couldn't do it for them.
I just remember sitting there insome of my last nutrition
appointments with clients beinglike, if I could come to your
(06:33):
house and do this for you, Iwould, you sit here and you tell
me you want this so badly, youcry.
Right?
But like.
You really don't need me.
You need a therapist.
You, you need something.
This is much deeper than me justtelling you what to eat.
'cause that's the easy part,right?
If everyone just ate what theywere supposed to eat, whole real
foods on a consistent basis,everybody would be fine.
(06:55):
But that's just not life andit's more complicated than that.
And I was just finding that Iwas not cut out or qualified to
really deal with.
What a lot of these people werestruggling with when it came to
the relationship with food.
So, uh, I digress a little bit,but I did not start batching
because I loved systems or wassuper organized.
(07:16):
Although I, I do kind of lovesystems and I am quite
organized, but I did it becauseI had no other option if I
wanted to grow my business.
The creative bodega.
I had to post that was anon-negotiable, so I was in
survival mode.
I had, honestly, technicallythree jobs.
I owned the gym with my husband.
I was our head nutrition coachand content planner, content
(07:38):
manager, and I was a mentor forthis dietician that I worked
for.
So I honestly had three jobs,and then I had two toddlers,
both in preschool.
Two and three year olds, and Idid not have content to
repurpose for the CreativeBodega yet.
I wasn't there yet.
I hadn't, you know, I had juststarted my business, so it
(08:00):
wasn't like I could pull uponall these past posts and, you
know, use them.
Batching wasn't just aproductivity tip at that point.
It was my lifeline.
And it really did bring me a lotof joy.
It brought me a lot of joy towork on content for this
business that was just a baby.
It was a twinkle in my eye.
It was a dream, to be honest,and I did not know what was
(08:24):
gonna happen with it.
I didn't know if it would work.
I knew that at that time I wasso miserable in my current state
that I really felt like I had noother choice than to go all in
on something that could work.
Right?
So.
Every single piece of contentthat I was making for the
Creative Bodega at that 0.4years ago was brand new that I
(08:46):
did not have a bank to pullupon.
I did start using Canvatemplates, but everything was
basically new content.
And what I was doing at thattime was I was bing mostly on
the weekends when my kids wouldbe watching TV, watching a movie
or napping.
'cause they still napped at thatpoint.
So whatever time I could carveout.
(09:08):
Between the naps, betweenfeeding my kids or taking care
of them, I was batching contentahead of time for both our gym
and the creative bodega.
So I was here burnt out onnutrition coaching.
I was exhausted working on ourgym, working so hard on our gym,
watching my husband work so hardin our gym and not reaping the
(09:29):
benefits financially at all.
And I was tired of trading.
Time for money.
With these mentoring calls, Ihad more, no more time.
I couldn't move up the ladder,so if I wasn't taking calls, I
wasn't making money.
And it just, it was like a trap.
I felt like I was in quicksand,honestly, and I needed an escape
plan.
And the creative bodega was thatescape plan.
(09:51):
And again, I had no clue whatthe outcome would be.
Zero, none.
But fast forward to today.
My business has evolved so much.
I quote unquote, made it, if youwill.
I have been able to make areally lovely income from my
business.
My family's evolved and grown.
(10:11):
My kids are now in elementaryschool, which is amazing.
And I've evolved as a businessowner.
So as we closed our gym, myhusband got a job back in
finance.
I was able to step away from mymentoring job.
I was able to step away fromnutrition coaching, and I was
able to go all in on thecreative bodega and suddenly,
instead of having a couple hoursevery week to work on my
(10:32):
business.
I had all day, like literallyall day, which was nuts.
I remember that first week justbeing like, oh my God, what am I
gonna do with all this time?
And I'm not one to sit aroundand watch TV when I'm supposed
to be working, right?
So I wasn't like, you know,eating bon bonds and sitting on
the couch.
I was hustling in my job andworking really hard to build
(10:57):
something right, to build thisdream to, to prove to myself
that I could do it.
And what came with that moretime was better systems, right?
I was able to create these Canvatemplates that would save me
hours each week.
I was able to come up with areally strong posting strategy.
That would get people to connectand convert with me on
(11:19):
Instagram.
I, the more I posted, the more Ihad this bank of posts to pull
upon and repurpose.
The more I posted, the moreclear my messaging got, and the
more clear my brand pillarsbecame, and those evolved, right
with every post that I made, orevery conversation that I had,
or every student that bought acourse from me and gave me
(11:40):
feedback.
I still love structure, don'tget me wrong, like trust me, I
still have a strong frameworkand structure, but I've just
shifted how I approach batchingand what that looks like for me.
So what I used to do was batchliterally five to six posts a
week.
Pretty much every post of theweek I would batch.
(12:03):
I have a posting schedule whereeach day of the week, I know
what type of post I'm puttingout, what pillar relates back to
it, what type of post it is, ifit's a reel, if it's a carousel,
all of that.
So I take all that guesswork outof it, which is glorious.
I highly recommend you do thatif you haven't already.
But I would sit down and I wouldbatch.
(12:23):
If Monday's my how-to reel, Iwould batch four of those in a
row, and there you go.
That's four Mondays, there'stypically four of every day of
the week in the month, so I'dhave a month's worth of how-to
reels.
Then I'd move on to the nextday, okay, I need four carousels
about content creation.
Let me go in, let me pull up mytemplates and let me batch
those.
Great.
Done.
(12:43):
Then I move on to Wednesday.
So that's how I would batchbefore and I really would try to
batch.
Pretty much every single day ofthe week, and I did this for
years.
I did it for years and now Istill batch, but I'm pretty much
batching like two to three coreposts for the week, the week
(13:04):
before or maybe two weeksbefore.
Uh, the rest, usually two tothree other posts I'm creating a
little more, bit moreintuitively, maybe a couple days
before, maybe even the daybefore.
I am pulling upon all theseposts at this point that have
done really well.
You know, I'm tracking my postsso I know what my top six are
(13:28):
from every single week and, ormonth rather.
And I'm, I'm reusing those.
I am not like recreating thewheel every week.
I've now batched and created somuch content four years in.
That I can kind of sit back alittle bit and pull upon
previous posts that I thinkperformed really well and got
(13:48):
people to save, share, comment,all of that.
And I, I'm really leaning intothat.
So one boundary that I do notcross is that I never create a
post the day of, like that's mypersonal sanity line if I don't
have a post for that day.
I let the day go and, and I'm,I've just started doing that.
(14:09):
It's a slippery slope.
I, I'm really scared that if Idon't post, I'll get in the
habit of not posting.
So I do prefer to show up fiveto six days a week.
I.
It's not hard for me to do atthis point because all my
systems are so buttoned up andbecause I have so much content
to pull upon if I need it, but Ireally do refuse to feel that
state of being frazzled andhaving to get a post out that
(14:31):
day.
I just, I won't do it.
So I really do everything in mypower to get everything pretty
much.
Scheduled the week before, ifI'm looking at just one week
ahead, right?
So if this is, well, today isFriday actually, so I will look
at my content for what's comingout next week.
If I don't have stuff, I'llstart digging, start creating,
(14:53):
and I'll get it all pretty muchfigured out by Monday so that
the week goes pretty smoothly.
But I'm not going much past aweek.
So whereas I used to sort ofteach and preach like, oh, batch
30 days ahead.
Like, I'm not batching 30 daysahead anymore.
Does that mean you shouldn't?
Absolutely not.
That might work for you.
(15:13):
You may be in the same season oflife that I was in when I first
started the Creative Bottega.
You might have another full-timejob.
This may be your passion projectthat you're posting for Bion 30
days ahead may bring you a ton.
Freedom and sanity.
And if it does, kudos to you,right?
Do that.
I did that for years.
But what my content creationlooks like now, it's really more
(15:37):
of a hybrid, right?
So number one, I definitely havea weekly theme based on whatever
my podcast is that week.
So that is my Monday post now iswhatever my podcast is, I'm
creating a carousel that relatesback to the podcast theme, and
my call to action is todownload.
The podcast or to listen to thepodcast, right?
This really helps me like stayon brand and help promote my
(16:00):
podcast and then I will batchtwo to three core posts.
Like these are really like myanchor posts for the week.
It's the A Canva, how to forsure.
I do every single week and it'sprobably like a content creation
carousel, like something to makecontent creation easier.
Those three are pretty wellmapped out for the week, and
(16:23):
then the rest are sort of like,you know what I feel like making
that week, whether it's a colorstory or it is a Canva roundup
of like fonts or a Canva elementRoundup.
Or maybe it is.
A talking head reel where I'mjust sort of shooting a shit
with you and like sharing what'sgoing on in my life or whatever.
(16:44):
Or maybe it's a meme reel,right?
Maybe it's meant to be sort ofentertaining and funny and show
you my sense of humor.
But I am leaving space forfeeling kind of inspired and for
creating more timely content,right?
So think like trends or behindthe scenes or like real time
insights.
And then I am 1000000%leveraging my existing content
(17:07):
bank.
Again, four years of posting sixdays a week.
I have so much content to pullupon, and I think this is a
misconception a lot of peoplehave is like.
Just because you post somethingonce, you can never post it
again or that concept is donelike you post about it once.
Oh no.
People are gonna see that you,you post about it again and
they're gonna be like, I sawthat post three months ago.
(17:29):
No, it literally doesn't happen.
You're giving yourself too muchcredit.
I.
If people notice that you'reposting the same content, like
they're your super fans, they,they love you, they're, they're
consuming all the content,they're drinking the Kool-Aid
and good for them.
And even if they do, they're notgonna stop following you because
you're repurposing somethinglike that's just not gonna
happen.
If they do, honestly, you don'twant them as a client or a
(17:51):
friend.
So, and then of course, I'mabsolutely leaning upon my
reusable Canva templates.
I'm not reinventing the wheel.
I am not, you know, going in andcreating a new design every time
I am gonna post something thatI'm creating a Canva.
Absolutely not.
I've got my templates, I've gotmy systems, and I've got my tool
later.com where I schedule allof my content in advance.
(18:15):
I'm telling you, I.
Just even visually seeing thesethings planned out for the month
or either week ahead, like Iknow where the holes are, I know
where I have to fill in.
It's, it helps me get reallystrategic and not waste time
creating content that I don'tneed right now.
Right.
I am looking at that calendar.
(18:35):
I'm saying, okay, I've gotMonday, Tuesday, Thursday, and
Saturday scheduled out, so thatmeans I need a Wednesday and a
Friday post.
Perfect.
What do I normally post onWednesdays and Fridays?
Oh, okay.
So Wednesdays is usually like aphoto of me or a talking head
reel or a meme reel.
Great.
Which one do I wanna do?
Oh yeah, I saved thatinspiration that couple days ago
(18:56):
that I'm seeing a lot of peopledo.
I'm gonna do that meme reel.
Perfect.
Wednesday's done Friday.
I typically do a color story.
Do I wanna create a new one?
Do I wanna use an old one?
Do I wanna do something else?
Right?
So just, you know, leaving thosecouple days for that creative
freedom, it feels good for me.
Now, it used to feel not good.
(19:16):
It used to make me panic, andnow I don't mind it, right?
So again, I've evolved, thingshave changed in my business,
things have changed in mypersonal life to allow for this
type of.
More loose planning.
Loose batching, if you will.
So I would say that systems areseasonal, right?
(19:38):
Systems are seasonal.
The right way is one thatsupports your current life,
right?
Your current life, not the onebefore.
And for me, the one before myprevious life was one where I
did need to batch 30 days inadvance.
And I did do that.
Then things have evolved for meand the right way that doesn't
(19:58):
feel like the right way anymore.
And I'm being honest with myselfand I'm being honest with you.
And that's really hard because Iknow that you guys, you know,
you probably look at me andyou're like, she batches all
these days in advance and shedoesn't have to do anything real
time.
And you know, and while part ofthat's true, part of it's not.
And I felt like I kind of had tolike come clean with you on
that.
There's no gold star for bashing30 days at once.
(20:20):
No one's gonna give youanything.
You should find a structure thatreally supports your creativity
and doesn't strangle it.
And I have met plenty of femalebusiness owners who say to me,
bashing doesn't work at all forme.
I need the creativity.
I need the ability to makewhatever I feel like the day of.
And I'm like, good for you.
(20:40):
That's if that's what works foryou.
Do it.
That does not work for me.
I cannot create the day of, Iactually feel strangled.
I feel so much pressure thathonestly, my brain almost goes
dead and I, I don't know what tomake.
It's just too, it's all toomuch, and that's why matching in
advance, even if it's a coupledays a week like I do now.
(21:02):
It gives me that lighter feelingfor those other days of, of the
week where I can sort of makesomething more real time.
So again, everyone's different.
Then you may be listening tothis and be like, Nope, I'm the
opposite.
That's totally fine.
That's totally fine.
You don't owe anyone a rigidroutine.
Right.
As a content coach or as acontent creator, as a small
(21:25):
business owner, you get toevolve.
Right.
So I really do teach batchingbecause I find that it does give
you freedom, right?
It's, it's not because it's theonly way to do content, the
right way, that's justabsolutely false.
I will never say that.
Ironically, right before I wentto record this podcast, I got a
DM from an alumni of mine.
(21:46):
Her name is Carolina, and shejust went through the Insta
Campa Collective, which is myeight week signature course.
She said, and I quote onceagain, thank you so much for
your help in IXCC.
It's helped me massively.
Content creation feels light andexciting instead of the profound
dread that I used to feelbefore.
(22:08):
Like that is gold that I, Iwrote her right back and I was
like, I need to screenshot this.
I need to like change theheadline on my IXCC sales page.
That is what I hope to bringpeople's lives.
I want content creation to feellight and exciting.
I don't want you to dread it.
'cause you know what?
If you're dreading it.
We're gonna feel that on theother side of it, if you're just
(22:30):
checking off a box and throwingstuff out there and you don't
care or you're over it, we'regonna feel that as the consumer
and people are not going toengage with it, they're not.
So if you're struggling withbatching, they're, it's not
working for you right now.
But you're, you're not showingup.
That's the problem.
If you're not batching, butyou're still showing up, you're,
(22:53):
you're good.
You're good, right?
If batching is not working foryou, but you're, you're not
showing up either, I want you toreally ask yourself, why do
that?
Why five times thing thateverybody says to do?
There's so much overlap withnutrition coaching and content
creation coaching.
It's ridiculous.
But as a nutrition coach, I usedto ask, why five times I wanna
(23:13):
lose weight?
Why?
Well, because I'm embarrassed ofhow I look.
Why?
Because I, you know, I thinkthat every day would feel
lighter and better if I feltgood in my skin.
Why?
Well, it's the same thing.
Ask, why are you not batchingcontent for your business?
Why does it feel so hard?
(23:34):
Why do you feel stuck?
Why are you avoiding it?
Right?
Is it because your brandfoundation isn't solid?
Is it because you don't have anoffer?
Is it because you dunno whoyou're talking to?
Is it because you don't havecontent ideas?
It's'cause you just lackstructure.
Ask.
There's so many layers tobatching your content.
As a small business owner, whichis my pillow, like why I built
(23:55):
an eight week program around it,eight weeks is the lowest I can.
It started at 12, I got it downto 10, and then I got it down to
eight and that's the lowest itcan be because there are so many
layers.
Starting off with your brandfoundation, your entire brand
messaging, right?
That's where it begins.
What problem are you solving andhow, and what makes you
(24:16):
different from everybody elsedoing it?
Then how often are you lookingto post?
What are the those posts gonnabe about?
Do you have Canva templates forthem?
How are you coming up with postideas?
Are you varying the type ofcontent that you're creating?
I'm not trying to overwhelm you,but I get why it's overwhelming
'cause it's.
Not that simple, right?
It's not just slap together aposting schedule and you're good
(24:39):
to go.
It is about strategy, it isabout structure, and it is about
support.
It is about getting feedbackfrom someone who's walked the
walk before you or done itbefore you, or is doing it well
that you respect.
So start where you are.
Build slowly and find a systemor build a system that's going
(24:59):
to fit you and your lifestyle.
Even though this system'stotally working for me right
now, this like kind of likehybrid batching and not
batching, I'm gonna be real withyou.
Like I still struggle sometimesI wonder.
Huh.
I wonder if my life would beactually a lot easier if I just
went back to batching everythingand knowing the whole week is
good to go.
Like when I think of that, Ifeel lighter when I think of
(25:22):
visualizing all six posts forthe week.
I post Monday through Saturday.
Like when I picture that I dofeel lighter, so should I go
back to batching?
Am I hypocrite for not batchingeverything ahead when that's
something I really teach andpreach.
I don't know, like I really dolove teaching batching and I, I
love batching.
Hi.
(25:42):
Like I built a whole coursearound it, but the truth that
I've learned is that you canbelieve in something and still
evolve.
And so I want to give you thefreedom to do that and let you
know that that's okay.
I don't batch like I used to,but I'm still consistent af and
I'm still strategic and I'mstill showing up crazy
consistently.
Right.
(26:02):
So if you're in a season wherebatching feels heavy or forced,
that doesn't mean you're doingit wrong, right?
Maybe you just need to thinkabout and just think about it
and give yourself permission tomaybe shift or to simplify it,
or to experiment with doing it adifferent way.
You can still be reallystructured and really intuitive,
(26:23):
honestly, and you can still bereally strategic.
Flexible.
There are no rules.
That is the beauty of what wedo.
You guys, there are no rules tothis.
It's what feels right for you,what you are feeling called to
do or what you know, whatcreator you are feeling aligned
with what they're saying, likewhat, which creator feels good,
(26:44):
like their messaging feels rightfor you.
That's it.
It's finding that person andkind of honing in on it, so.
Your content system shouldsupport your life.
It really shouldn't suffocateit.
And so that's my spiel for thispodcast episode.
Like I haven't been batching inalmost a year, but that's a
little click Beatty.
I, again, I am batching two tothree posts, but just the week
(27:06):
before, I'm not doing 30 daysahead.
So I hope this episode bringsyou, I don't know, a little
satisfaction in that I'm notquote unquote perfect.
There is no stitching asperfect, and you absolutely have
the autonomy to like look atyour life.
Look at, you know, what'sworking for you and what's not,
and dig a little deeper.
All right.
That's it.
(27:26):
I will see you on the nextepisode.
Thank you so much for beinghere, and I hope I will see you
on the next episode of theCreative Bodega.
Thanks so much for hanging outwith me on the Creative Bodega
Podcast.
If you love this episode, pleasebe sure to share it with a
fellow solopreneur.
Who could use a little contentcreation inspiration.
(27:48):
And hey, don't forget to checkout the show notes for any
resources I mentioned on theepisode to help you create
content that feels easy andactually gets you results.
If you want even more Canva andcontent tips, head over to my
website, the creativebodega.com, or find me on
Instagram under the same name.
Until next time, keep creating,keep showing up, and most
(28:09):
importantly, try and have alittle fun with your content.
I'll see you on the nextepisode.
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