June 23, 2025 • 18 mins
I’m pulling back the curtain on what’s really going on in the online space right now—and why trust is the new currency in this noisy, oversaturated market. If Instagram feels quieter, sales feel slower, and you're wondering why you’re still showing up, this is the honest pep talk you didn’t know you needed.
We’re unpacking the real reasons behind declining engagement, what’s shifted in buyer behavior, and how to evolve your content strategy to match the new digital landscape. If you’re ready to stop chasing algorithms and start building something that actually lasts, this episode is for you.
Check out the full show notes for this episode.
Inside the episode, I’m sharing:
✨ What’s really happening on Instagram and why you’re not alone
✨ Why trust matters more than ever—and how to build it with content
✨ What I’d do differently if I were starting my business in 2025
✨ How I shifted from “more content” to deeper, more intentional creation
✨ The platforms I’m doubling down on (and why short-form alone isn’t enough)
✨ Why it’s time to show your face, start conversations, and build real community
Resources & Links Mentioned in this Episode:
🎁 Grab the 7-Day Instagram Starter Guide
🎙️ Listen to the Content Trifecta Episode
💫 Join The Content Coven to keep this conversation going
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
Be sure to hit "Subscribe" or "Follow" so you never miss an episode!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
This is the kind of economy andthe kind of environment where
(00:04):
the strongest will survive.
The ones willing to adapt, theones able to get on video and
show their faces.
I know that's gonna make a lotof you cringe, but in my heart
of hearts, I absolutely believethat because there is.
So much noise right now and somuch competition.
You showing your face andspeaking to your audience is
(00:27):
what is going to set you apartfrom everybody else.
Welcome to the Creative Bodega,a podcast about content
marketing, Instagram growth andpersonal branding for female
service-based solo entrepreneurswho wanna grow their business
without letting it take overtheir lives.
I'm your host, EM Connors, andeach week I'll share actionable
(00:48):
tips, expert advice, andunfiltered truths to help you
create engaging content, connectauthentically with your audience
and turn followers into loyalcustomers, all without the
burnout.
If you're ready to simplify yourcontent creation, navigate the
ever changing trends and build abusiness that works for you
while staying sane in this.
(01:09):
Crazy season of life, thenyou're in the right place.
Hello, friend.
Today's episode is one that I'vebeen sitting on for a while,
honestly, because I'm in alittle bit of denial.
Uh, this isn't a tip and trickkind of episode.
It's more like a pullback, thecurtain, real talk moment.
About what's really going on inthe online space right now,
(01:32):
because if you've felt itlately, Instagram, way down
sales, like pulling teeth,you're wondering why you're even
bothering showing up.
In fact, I've had so many femaleentrepreneurs DM me that exact
thing, so.
The first and foremost thingthat I want you to know is that
you're not alone, and there's alot of power in that.
This all started going downhillfor me last summer, June, really
(01:56):
May.
June of last summer, I startednoticing a massive decline in
engagement in my social media,and I was quiet about it and I
wasn't talking about it, but Iwas feeling it so deep and
freaking out.
And now after, I guess, geez,that's almost a year ago.
(02:17):
I've started talking about it alot more, and I've seen other
big creators talking about it,and I've seen smaller creators
talking about it, and it's mademe feel a lot less alone, and
that makes me feel less crazyand less like I'm a failure,
which is important.
So.
I've had, you know, so manyconversations, uh, what's going
(02:39):
on with Instagram?
Why isn't my content landinglike it used to?
You know, why do I keep evendoing this?
So in this episode, I wanna walkyou through what's happening,
why trust is the new currencyonline, and how to pivot your
strategy so you're not chasingthe algorithm and instead
building something that reallylasts.
I also wanna share exactly whatI would do.
(03:02):
Right now if I were startingfresh in 2025.
So let's just name it, we areliterally officially in the era
of consumer mistrust.
And honestly, it, it kind ofmakes sense, right?
So between 2020 and 2022, theonline education and digital
(03:22):
product space.
Exploded.
That's when I took my course onhow to make an online course was
in 2021.
It was COVID time.
People were home, people werelosing jobs.
People wanted to learn things.
They couldn't leave their house.
Hello online courses.
According to research andmarkets, the global e-learning
(03:45):
market was worth$200 billion in2019 and projected to hit 375
billion in 2026.
We all remember it.
Everyone was launching a course,a membership, a bundle, and
don't get me wrong, some ofthose offers were incredible.
I mean, one of them changed mylife.
(04:05):
Literally taking a course on howto make an online course changed
the entire trajectory of my andmy family's life.
But way too many people paidthousands of dollars.
For over promised and underdeliver programs.
They downloaded freebie afterfreebie and ended up more
(04:26):
confused, not more empowered.
They were promisedtransformation in, you know,
three easy steps or in a veryshort amount, a time only to
find themselves right back towhere they started.
And what's the result of that?
People are so skeptical.
In fact, Edelman's Trustbarometer shows that the trust
(04:49):
in business, influencers andcreators is lower than it has
been in five years.
And when it comes to buyingdecisions, that old stat that
you've probably heard, thatsomebody needs to see your offer
seven times before they buy it.
Yeah, I, I would put that moreat like 50 to 70 at this point.
But some marketers estimate thatcan take 30 to 70 touchpoints
(05:12):
today's climate to build thetrust needed for conversion.
People don't just want yoursales page, they want your face,
they want your story.
They want to feel like you'rethe real deal before they buy
anything.
From you.
Okay, so I wanna give you astep-by-step solution.
(05:34):
What do we do?
Is, is all hope lost?
Should we all just shut down ourbusinesses?
No, we shouldn't.
So step number one, I wouldreally start to acknowledge
what's not working.
Let's kind of stop pretendingthat this is just an algorithm
issue.
It, it is deeper than that, theway we used to sell online.
Is different post a valuecarousel, toss in a call to
(05:59):
action, do a countdown instories.
Yeah, that might have workedeven up to last year, but people
have caught on.
They can feel when something isperformative and they know when
content is created just to sell,not to serve.
Step two, I want you to createdeeper trust-based content.
(06:20):
What's working now is contentthat's honest, valuable, and
layered with real humanity.
That means long form contentlike this podcast, thoughtful
emails and newsletters, behindthe scenes conversations, and
yes, showing your actual facenot just pretty graphics.
(06:41):
I mean now more than.
Ever showing your face isparamount.
People don't want to just beeducated.
They want to be connected toyou.
In fact, they need to beconnected to you in order to
gain that trust and open uptheir wallets.
Step three, simplify and focus.
(07:02):
You do not need 14 platforms.
You need to be in two to threeplaces where your people can
binge your content and feel likethey know you.
For me.
That's this podcast.
It's my email newsletter andselectively using Instagram to
start real conversations,especially in my stories, not
(07:22):
just to keep up appearances.
No longer does my posting sixdays a week with like mediocre
content work.
It just doesn't, I really needto post with intentionality.
And with authenticity, and I'vereally kind of gotten away from
that lighter content that wasjust to sort of fill the void or
(07:43):
fill the space or post that day,right, to get something up that
day.
Step four, you're building trustover time, not in a weekend
launch.
This is the part that nobodywants to hear.
Building a loyal, trustingcommunity takes so much time.
It takes longer than ever.
There are no hacks for this.
(08:05):
There are no workarounds.
The creators that are thrivingright now are playing the long
game.
They're willing to post less,but with more intention and
authenticity.
They're willing to be seen andshow their face, not just have a
curated Canva filled feed, andthey're willing to create depth.
(08:26):
Not just noise.
I wanna tell you about a, apersonal story in my own
business.
Like a, a couple years ago, evenup to a year ago, I was posting
six times a week on Instagram,showing up in my stories,
constantly trying to keep thisengine running, but it started
to feel really empty.
(08:46):
And again, this was when mycontent started getting seen
less engaged with less about ayear ago, June, I would say, of
2024.
I felt like I was doing all theright things and yet nothing was
landing, so I intentionallydecided to slow down.
(09:07):
I started by taking two weeksoff in August.
I just had to shut down all thenoise I needed to stop
consuming, and that's a big onefor me.
Whenever I start to feeloverwhelmed or doubting myself
or that severe impostersyndrome.
I need to stop consuming contentand shut out the noise.
Okay.
I also, at that time, decided tostart this podcast.
(09:31):
I needed a, a deeper, longerform way to connect with my
audience, and it felt like areally natural next step after
stories.
'cause if you ask me right now,to this day, stories are my most
favorite way to show up.
And they are without a doubt.
The way that I think I sell themost is through my stories.
So launching a podcast just madeso much sense to me.
(09:56):
And then about, hmm, four monthsbefore that I launched the
content coven, my membershipthat is built.
Literally on real conversationswith real people, not just, you
know, content dumps and hopingfor the best.
I was craving that deeperconnection and relationships
(10:17):
with my audience, and I feltthat they wanted that too.
I actually just signed up for acourse a month ago on how to
show up on YouTube.
So I'm gonna be leaning moreinto long form video content in
the coming months, and that'ssomething that feels really good
and right to me.
And I don't want you to listento this and think I have to do
(10:37):
everything Emma is saying,right?
Like, that's not what this isabout.
This is about listening,thinking, talking to people who
do things that you think youmight be interested in
exploring.
Just having an open heart and anopen mind.
Honestly, if you really are inthis for the long haul.
Because here's the truth, inthis day and age, I am creating
(11:01):
less.
But I'm connecting a lot more,and I do think a lot of that has
to do with my podcast.
Truly.
I'm not trying to impress thealgorithm anymore.
I'm just trying to think aboutmy people, my coven members, my,
you know, story watchers, mynewsletter readers.
And I'm just thinking, how can Iserve them more, better, deeper?
(11:25):
Right.
And that feels a lot better tome.
Right now, I am a lot lessconnected to the the numbers,
right?
The likes I.
The shares, the saves.
I am not spending a lot of mytime there analyzing that I am
posting and I'm like getting offof Instagram and I'm not even
(11:45):
looking for a day or two at whatexactly is happening, and that
is really just protecting myenergy at this time.
So where do we go from here?
This is not the end of onlinebusinesses.
I absolutely do not believethat.
I think this is the beginningof.
Better business, and it doesn'tmean more content or fancier
(12:07):
funnels.
Hi, I don't even have a singlefunnel right now.
If you, you know, wanted to golook at my flow desk, it's like
deliver the freebie.
You start getting my newsletter,that is my funnel.
And listen, it's worked for mefor four years, so it is what it
is.
That's not to say I couldn't usea funnel, but it's just not
something that I'm interested inthis moment, but it basically
(12:28):
means more intention.
More transparency and moretrust.
So if you're willing to evolve,you'll not only survive this
shift, I really think you'regonna thrive in it.
This is the kind of economy andthe kind of environment I.
Where the strongest willsurvive.
The ones willing to adapt, theones able to get on video and
(12:51):
show their faces.
I know that's gonna make a lotof you cringe, but in my heart
of hearts, I absolutely believethat because there is so much
noise right now and so muchcompetition.
You showing your face andspeaking to your audience is
what is going to set you apartfrom everybody else.
I've always believed that, butnow I believe it just.
(13:15):
More than ever.
So here's what I would do.
If you're starting over today,this is what I would do.
I would choose one long formcontent platform.
I no longer believe that justhaving short form content is
enough.
So is that starting a podcast?
Is that starting a YouTubechannel?
Is that starting a weeklynewsletter?
(13:36):
Is that starting a blog?
That's up to you.
Give people a place to bingeyour thoughts and really start
to trust your voice.
Number two, I would build oneoffer that builds trust over
time, so.
Instead of selling more andcontinuing to create new offers,
(13:56):
I want you to focus on sellingone thing really, really well.
So whether that's focusing on amembership, focusing on
mentorship or coaching, orfocusing on a service that
creates that long-termtransformation is gonna be huge
in the next couple years.
Uh, I want you to use Instagramintentionally.
Listen, I will never leaveInstagram altogether.
(14:18):
It's, it's.
Where I started, I still, Istill love it.
I still love being there.
I still love the connections I'mable to make, but I use it a lot
more intentionally.
I would not ever ghost youraudience, but I don't want you
to burn out either.
Okay.
So really think about what thatlooks like.
Is that posting three to fourtimes a week?
Really intentionally.
(14:38):
That's only something you cananswer.
I want you to show your face.
I want you to show it in reels,talking head reels.
I want you to show it in yourstories every day if you can.
And when I say every day, Ialways mean Monday through
Friday.
I don't work on the weekends,but start those conversations
and really start posting andshowing up with purpose, and
then prioritize communitybuilding over content like that.
(15:02):
That is gonna be where peopleshine.
Who is building the strongestcommunities?
How do you do that?
You show your face.
You share your opinions.
You talk to your people.
You invite them into havingconversations with you.
You're real, you're vulnerable.
You learn their stories and youlet them learn yours.
(15:23):
Number five, I'd give yourselfpermission to evolve.
Just because something workedfor a while doesn't mean that
you owe it your energy forever,and that's something that I've
really had to come to realize inthe past year.
It's okay to outgrow somethingthat's no longer aligned with
(15:44):
you or your mission, and for me.
You guys, I've been posting sixdays a week for four years.
Uh, I'm not even kidding.
It's only in the last month thatI have allowed myself to post
every other day.
I'm posting Monday, Wednesday,Friday, Saturday right now, and
it was hard for me.
I'm not gonna lie.
There was just some comfort withshowing up daily, but.
(16:07):
I am kind of exhausted and I'vekind of seen that that isn't
what's working for me anymore.
Kind of showing up every otherday and putting a little more
oomph, a little more effort intothose pieces of content is going
further.
And what does that mean?
It's really those like educationheavy reels.
It's the talking head reels.
It is the education orstory-driven carousels.
(16:30):
That's what's doing well for me.
So in closing, the online spaceis shifting, but you're not
behind.
Okay?
You're right on time to dothings differently.
And if this episode resonatedwith you, let's keep this
conversation going.
I would love for you to DM me,email me, or better yet, come
join me inside the content covenwhere we're talking about this
(16:52):
kind of stuff all.
The time.
This is my community, wherethose authentic conversations
are happening for femalecreators who are done with
burning out and posting and notgetting the results they want
and ready to build somethingthat's really sustainable and
beautiful and feels.
Really good.
So we're making content feelgood again in there, and I'd
(17:14):
love for you to be a part of it.
If you want all of the shownotes from today's episode,
don't forget that you can alwaysgo to the creative
bodega.com/blog and they will bethere waiting for you.
Until next time, I would loveyou to keep creating, but do it
on your terms.
Thanks so much for hanging outwith me on the Creative Bodega
(17:36):
Podcast.
If you love this episode, pleasebe sure to share it with a
fellow solopreneur who could usea little content creation
inspiration.
And hey, don't forget to checkout the show notes for any
resources I mentioned on theepisode.
To help you create content thatfeels easy and actually gets you
results.
If you want even more Canva andcontent tips, head over to my
(17:58):
website, the creativebodega.com, or find me on
Instagram under the same name.
Until next time, keep creating,keep showing up, and most
importantly, try and have alittle fun with your content.
I'll see you on the nextepisode.
This is the kind of economy andthe kind of environment where
(00:04):
the strongest will survive.
The ones willing to adapt, theones able to get on video and
show their faces.
I know that's gonna make a lotof you cringe, but in my heart
of hearts, I absolutely believethat because there is.
So much noise right now and somuch competition.
You showing your face andspeaking to your audience is
(00:27):
what is going to set you apartfrom everybody else.
Welcome to the Creative Bodega,a podcast about content
marketing, Instagram growth andpersonal branding for female
service-based solo entrepreneurswho wanna grow their business
without letting it take overtheir lives.
I'm your host, EM Connors, andeach week I'll share actionable
(00:48):
tips, expert advice, andunfiltered truths to help you
create engaging content, connectauthentically with your audience
and turn followers into loyalcustomers, all without the
burnout.
If you're ready to simplify yourcontent creation, navigate the
ever changing trends and build abusiness that works for you
while staying sane in this.
(01:09):
Crazy season of life, thenyou're in the right place.
Hello, friend.
Today's episode is one that I'vebeen sitting on for a while,
honestly, because I'm in alittle bit of denial.
Uh, this isn't a tip and trickkind of episode.
It's more like a pullback, thecurtain, real talk moment.
About what's really going on inthe online space right now,
(01:32):
because if you've felt itlately, Instagram, way down
sales, like pulling teeth,you're wondering why you're even
bothering showing up.
In fact, I've had so many femaleentrepreneurs DM me that exact
thing, so.
The first and foremost thingthat I want you to know is that
you're not alone, and there's alot of power in that.
This all started going downhillfor me last summer, June, really
(01:56):
May.
June of last summer, I startednoticing a massive decline in
engagement in my social media,and I was quiet about it and I
wasn't talking about it, but Iwas feeling it so deep and
freaking out.
And now after, I guess, geez,that's almost a year ago.
(02:17):
I've started talking about it alot more, and I've seen other
big creators talking about it,and I've seen smaller creators
talking about it, and it's mademe feel a lot less alone, and
that makes me feel less crazyand less like I'm a failure,
which is important.
So.
I've had, you know, so manyconversations, uh, what's going
(02:39):
on with Instagram?
Why isn't my content landinglike it used to?
You know, why do I keep evendoing this?
So in this episode, I wanna walkyou through what's happening,
why trust is the new currencyonline, and how to pivot your
strategy so you're not chasingthe algorithm and instead
building something that reallylasts.
I also wanna share exactly whatI would do.
(03:02):
Right now if I were startingfresh in 2025.
So let's just name it, we areliterally officially in the era
of consumer mistrust.
And honestly, it, it kind ofmakes sense, right?
So between 2020 and 2022, theonline education and digital
(03:22):
product space.
Exploded.
That's when I took my course onhow to make an online course was
in 2021.
It was COVID time.
People were home, people werelosing jobs.
People wanted to learn things.
They couldn't leave their house.
Hello online courses.
According to research andmarkets, the global e-learning
(03:45):
market was worth$200 billion in2019 and projected to hit 375
billion in 2026.
We all remember it.
Everyone was launching a course,a membership, a bundle, and
don't get me wrong, some ofthose offers were incredible.
I mean, one of them changed mylife.
(04:05):
Literally taking a course on howto make an online course changed
the entire trajectory of my andmy family's life.
But way too many people paidthousands of dollars.
For over promised and underdeliver programs.
They downloaded freebie afterfreebie and ended up more
(04:26):
confused, not more empowered.
They were promisedtransformation in, you know,
three easy steps or in a veryshort amount, a time only to
find themselves right back towhere they started.
And what's the result of that?
People are so skeptical.
In fact, Edelman's Trustbarometer shows that the trust
(04:49):
in business, influencers andcreators is lower than it has
been in five years.
And when it comes to buyingdecisions, that old stat that
you've probably heard, thatsomebody needs to see your offer
seven times before they buy it.
Yeah, I, I would put that moreat like 50 to 70 at this point.
But some marketers estimate thatcan take 30 to 70 touchpoints
(05:12):
today's climate to build thetrust needed for conversion.
People don't just want yoursales page, they want your face,
they want your story.
They want to feel like you'rethe real deal before they buy
anything.
From you.
Okay, so I wanna give you astep-by-step solution.
(05:34):
What do we do?
Is, is all hope lost?
Should we all just shut down ourbusinesses?
No, we shouldn't.
So step number one, I wouldreally start to acknowledge
what's not working.
Let's kind of stop pretendingthat this is just an algorithm
issue.
It, it is deeper than that, theway we used to sell online.
Is different post a valuecarousel, toss in a call to
(05:59):
action, do a countdown instories.
Yeah, that might have workedeven up to last year, but people
have caught on.
They can feel when something isperformative and they know when
content is created just to sell,not to serve.
Step two, I want you to createdeeper trust-based content.
(06:20):
What's working now is contentthat's honest, valuable, and
layered with real humanity.
That means long form contentlike this podcast, thoughtful
emails and newsletters, behindthe scenes conversations, and
yes, showing your actual facenot just pretty graphics.
(06:41):
I mean now more than.
Ever showing your face isparamount.
People don't want to just beeducated.
They want to be connected toyou.
In fact, they need to beconnected to you in order to
gain that trust and open uptheir wallets.
Step three, simplify and focus.
(07:02):
You do not need 14 platforms.
You need to be in two to threeplaces where your people can
binge your content and feel likethey know you.
For me.
That's this podcast.
It's my email newsletter andselectively using Instagram to
start real conversations,especially in my stories, not
(07:22):
just to keep up appearances.
No longer does my posting sixdays a week with like mediocre
content work.
It just doesn't, I really needto post with intentionality.
And with authenticity, and I'vereally kind of gotten away from
that lighter content that wasjust to sort of fill the void or
(07:43):
fill the space or post that day,right, to get something up that
day.
Step four, you're building trustover time, not in a weekend
launch.
This is the part that nobodywants to hear.
Building a loyal, trustingcommunity takes so much time.
It takes longer than ever.
There are no hacks for this.
(08:05):
There are no workarounds.
The creators that are thrivingright now are playing the long
game.
They're willing to post less,but with more intention and
authenticity.
They're willing to be seen andshow their face, not just have a
curated Canva filled feed, andthey're willing to create depth.
(08:26):
Not just noise.
I wanna tell you about a, apersonal story in my own
business.
Like a, a couple years ago, evenup to a year ago, I was posting
six times a week on Instagram,showing up in my stories,
constantly trying to keep thisengine running, but it started
to feel really empty.
(08:46):
And again, this was when mycontent started getting seen
less engaged with less about ayear ago, June, I would say, of
2024.
I felt like I was doing all theright things and yet nothing was
landing, so I intentionallydecided to slow down.
(09:07):
I started by taking two weeksoff in August.
I just had to shut down all thenoise I needed to stop
consuming, and that's a big onefor me.
Whenever I start to feeloverwhelmed or doubting myself
or that severe impostersyndrome.
I need to stop consuming contentand shut out the noise.
Okay.
I also, at that time, decided tostart this podcast.
(09:31):
I needed a, a deeper, longerform way to connect with my
audience, and it felt like areally natural next step after
stories.
'cause if you ask me right now,to this day, stories are my most
favorite way to show up.
And they are without a doubt.
The way that I think I sell themost is through my stories.
So launching a podcast just madeso much sense to me.
(09:56):
And then about, hmm, four monthsbefore that I launched the
content coven, my membershipthat is built.
Literally on real conversationswith real people, not just, you
know, content dumps and hopingfor the best.
I was craving that deeperconnection and relationships
(10:17):
with my audience, and I feltthat they wanted that too.
I actually just signed up for acourse a month ago on how to
show up on YouTube.
So I'm gonna be leaning moreinto long form video content in
the coming months, and that'ssomething that feels really good
and right to me.
And I don't want you to listento this and think I have to do
(10:37):
everything Emma is saying,right?
Like, that's not what this isabout.
This is about listening,thinking, talking to people who
do things that you think youmight be interested in
exploring.
Just having an open heart and anopen mind.
Honestly, if you really are inthis for the long haul.
Because here's the truth, inthis day and age, I am creating
(11:01):
less.
But I'm connecting a lot more,and I do think a lot of that has
to do with my podcast.
Truly.
I'm not trying to impress thealgorithm anymore.
I'm just trying to think aboutmy people, my coven members, my,
you know, story watchers, mynewsletter readers.
And I'm just thinking, how can Iserve them more, better, deeper?
(11:25):
Right.
And that feels a lot better tome.
Right now, I am a lot lessconnected to the the numbers,
right?
The likes I.
The shares, the saves.
I am not spending a lot of mytime there analyzing that I am
posting and I'm like getting offof Instagram and I'm not even
(11:45):
looking for a day or two at whatexactly is happening, and that
is really just protecting myenergy at this time.
So where do we go from here?
This is not the end of onlinebusinesses.
I absolutely do not believethat.
I think this is the beginningof.
Better business, and it doesn'tmean more content or fancier
(12:07):
funnels.
Hi, I don't even have a singlefunnel right now.
If you, you know, wanted to golook at my flow desk, it's like
deliver the freebie.
You start getting my newsletter,that is my funnel.
And listen, it's worked for mefor four years, so it is what it
is.
That's not to say I couldn't usea funnel, but it's just not
something that I'm interested inthis moment, but it basically
(12:28):
means more intention.
More transparency and moretrust.
So if you're willing to evolve,you'll not only survive this
shift, I really think you'regonna thrive in it.
This is the kind of economy andthe kind of environment I.
Where the strongest willsurvive.
The ones willing to adapt, theones able to get on video and
(12:51):
show their faces.
I know that's gonna make a lotof you cringe, but in my heart
of hearts, I absolutely believethat because there is so much
noise right now and so muchcompetition.
You showing your face andspeaking to your audience is
what is going to set you apartfrom everybody else.
I've always believed that, butnow I believe it just.
(13:15):
More than ever.
So here's what I would do.
If you're starting over today,this is what I would do.
I would choose one long formcontent platform.
I no longer believe that justhaving short form content is
enough.
So is that starting a podcast?
Is that starting a YouTubechannel?
Is that starting a weeklynewsletter?
(13:36):
Is that starting a blog?
That's up to you.
Give people a place to bingeyour thoughts and really start
to trust your voice.
Number two, I would build oneoffer that builds trust over
time, so.
Instead of selling more andcontinuing to create new offers,
(13:56):
I want you to focus on sellingone thing really, really well.
So whether that's focusing on amembership, focusing on
mentorship or coaching, orfocusing on a service that
creates that long-termtransformation is gonna be huge
in the next couple years.
Uh, I want you to use Instagramintentionally.
Listen, I will never leaveInstagram altogether.
(14:18):
It's, it's.
Where I started, I still, Istill love it.
I still love being there.
I still love the connections I'mable to make, but I use it a lot
more intentionally.
I would not ever ghost youraudience, but I don't want you
to burn out either.
Okay.
So really think about what thatlooks like.
Is that posting three to fourtimes a week?
Really intentionally.
(14:38):
That's only something you cananswer.
I want you to show your face.
I want you to show it in reels,talking head reels.
I want you to show it in yourstories every day if you can.
And when I say every day, Ialways mean Monday through
Friday.
I don't work on the weekends,but start those conversations
and really start posting andshowing up with purpose, and
then prioritize communitybuilding over content like that.
(15:02):
That is gonna be where peopleshine.
Who is building the strongestcommunities?
How do you do that?
You show your face.
You share your opinions.
You talk to your people.
You invite them into havingconversations with you.
You're real, you're vulnerable.
You learn their stories and youlet them learn yours.
(15:23):
Number five, I'd give yourselfpermission to evolve.
Just because something workedfor a while doesn't mean that
you owe it your energy forever,and that's something that I've
really had to come to realize inthe past year.
It's okay to outgrow somethingthat's no longer aligned with
(15:44):
you or your mission, and for me.
You guys, I've been posting sixdays a week for four years.
Uh, I'm not even kidding.
It's only in the last month thatI have allowed myself to post
every other day.
I'm posting Monday, Wednesday,Friday, Saturday right now, and
it was hard for me.
I'm not gonna lie.
There was just some comfort withshowing up daily, but.
(16:07):
I am kind of exhausted and I'vekind of seen that that isn't
what's working for me anymore.
Kind of showing up every otherday and putting a little more
oomph, a little more effort intothose pieces of content is going
further.
And what does that mean?
It's really those like educationheavy reels.
It's the talking head reels.
It is the education orstory-driven carousels.
(16:30):
That's what's doing well for me.
So in closing, the online spaceis shifting, but you're not
behind.
Okay?
You're right on time to dothings differently.
And if this episode resonatedwith you, let's keep this
conversation going.
I would love for you to DM me,email me, or better yet, come
join me inside the content covenwhere we're talking about this
(16:52):
kind of stuff all.
The time.
This is my community, wherethose authentic conversations
are happening for femalecreators who are done with
burning out and posting and notgetting the results they want
and ready to build somethingthat's really sustainable and
beautiful and feels.
Really good.
So we're making content feelgood again in there, and I'd
(17:14):
love for you to be a part of it.
If you want all of the shownotes from today's episode,
don't forget that you can alwaysgo to the creative
bodega.com/blog and they will bethere waiting for you.
Until next time, I would loveyou to keep creating, but do it
on your terms.
Thanks so much for hanging outwith me on the Creative Bodega
(17:36):
Podcast.
If you love this episode, pleasebe sure to share it with a
fellow solopreneur who could usea little content creation
inspiration.
And hey, don't forget to checkout the show notes for any
resources I mentioned on theepisode.
To help you create content thatfeels easy and actually gets you
results.
If you want even more Canva andcontent tips, head over to my
(17:58):
website, the creativebodega.com, or find me on
Instagram under the same name.
Until next time, keep creating,keep showing up, and most
importantly, try and have alittle fun with your content.
I'll see you on the nextepisode.
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