Building Your Brand As a Collector

Every collector is unique in their focus. With that, every collector has the opportunity to build a unique brand as to their particular passion. Whether broad or narrow there are opportunities in doing so. Theriault's President Stuart Holbrook shows us in this episode how your identity is essentially a brand that can work for you in building your collection as well as help to protect and educate the world of doll collecting on the particular genre you love the most. Further, he explores how it adds a layer of enjoyment for collectors in becoming a researcher and spokesperson for a particular niche. Collecting is more than gathering. Collecting is a pursuit and discovery of your identity within a category you feel connected to and are passionate about. 

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Keep up with Stuart at curiouscollect.com and check out Theriaults.com as well where you can learn more as to the exciting auctions held throughout the year at Theriault’s, the world’s leader in the auction of dolls and figurative art.