The Deep Dive

In this episode of The Deep Dive, we explore Sell the Way You Buy by David Priemer—a modern sales playbook rooted in empathy, emotional intelligence, and behavioral science.

Priemer’s core idea is simple but powerful: most salespeople sell in a way they’d hate to be sold to.

This episode unpacks why traditional tactics fall flat with today’s buyers, and how top performers succeed by creating trust, asking smarter questions, and alig...

In this special episode of The Deep Dive, we explore Meditations by Marcus Aurelius—one of the most powerful books on mindset, discipline, and resilience.

Written nearly 2,000 years ago, its lessons are more relevant than ever for sales professionals, consultants, and business leaders. We break down how Stoic principles can help you stay calm under pressure, handle rejection, and focus only on what you can control.

Learn how to appl...

In this episode of The Deep Dive, we break down The JOLT Effect by Matthew Dixon and Ted McKenna—a data-backed guide to overcoming the real killer of deals today: customer indecision.

Based on insights from over 2.5 million sales conversations, this episode introduces the JOLT framework: Judge the level of indecision, Offer a recommendation, Limit the exploration, and Take risk off the table.

You’ll learn why buyers stall, h...

In this episode of The Deep Dive, we break down Solution Selling by Michael T. Bosworth—one of the most influential sales methodologies in B2B history.

Forget feature-dumping and elevator pitches—this book is all about helping your buyers uncover and solve real business problems. We explore how great salespeople diagnose before they prescribe, how to align with your buyer’s process, and how to guide decision-makers toward a shared ...

In this episode of The Deep Dive, we explore The Upside of Irrationality by Dan Ariely—a fascinating look at how human behavior influences decision-making in ways we don’t expect.

In sales and business, we often assume buyers act rationally, weighing costs and benefits logically. But Ariely’s research shows that emotion, bias, and psychological triggers play a much bigger role.

We break down why discounts can backfire, why incentiv...

In this episode of The Deep Dive, we explore Barking Up a Dead Horse by Tom Batchelder—a brutally honest take on why most sales fail before they even start.

Too many salespeople waste time chasing bad deals, talking to the wrong prospects, and ignoring red flags. We break down Batchelder’s insights on how to qualify opportunities properly, ask the right questions, and stop chasing deals that will never close.

Learn the three...

In this episode of The Deep Dive, we explore Let’s Get Real or Let’s Not Play by Mahan Khalsa, a game-changing book that redefines how sales should be done.

Forget outdated persuasion tactics—this book is all about honest, buyer-focused conversations that build trust and close the right deals.

We break down Khalsa’s QIA Framework (Questions, Issues, Actions), why traditional sales methods fail, and how to stop chasing bad de...

In this episode of The Deep Dive, we explore Organize Tomorrow Today by Jason Selk and Tom Bartow—a must-read for anyone looking to boost productivity, focus on high-impact tasks, and achieve more with less stress.

We break down the 8 key principles used by top performers, from identifying your Most Important Task (MIT) to building routines that drive success. Learn why traditional to-do lists fail, how to eliminate busywork, a...

In this episode of The Deep Dive, we break down The Trusted Advisor by David Maister, Charles Green, and Robert Galford—a must-read for anyone in B2B sales, SaaS, and consulting.

Trust is the single most valuable asset in sales, and without it, even the best solutions won’t close deals. We explore the Trust Equation, the five stages of trust-building, and actionable strategies to shift from being “just a vendor” to a trusted str...

In this episode of The Deep Dive, we break down To Sell Is Human by Daniel H. Pink, a game-changing book that proves everyone is in sales—whether you’re closing deals, leading a team, or persuading someone to take action.

Pink reveals how the sales landscape has shifted from “buyer beware” to “seller beware” and introduces the ABC’s of modern selling: Attunement, Buoyancy, and Clarity.

Learn how to build trust, stay resilient throug...

In this episode of The Deep Dive, we explore What’s in the CARDS? 5 Post-Pandemic Sales Strategies by Cherilynn Castleman, a must-read for sales professionals navigating today’s changing landscape.

The pandemic reshaped the way we sell—buyers are more skeptical, virtual selling is the norm, and relationships matter more than ever. Castleman’s C.A.R.D.S. framework—Collaboration, Analysis, Relationships, Development, and Strategy—prov...

In this episode of The Deep Dive, we break down How to Win Friends and Influence People by Dale Carnegie, one of the most influential books on relationship-building and persuasion.

This timeless classic reveals the psychology behind why people say yes, how to make others like you, and how to build trust in any conversation—skills that are essential for sales success. Learn the six principles of likability, the art of listening,...

In this episode of The Deep Dive, we break down The Momentum Sales Model by Tim Castle, a powerful framework for building unstoppable sales momentum and accelerating deal speed.

Learn why momentum is the key to consistent success, how to create winning streaks, and the five principles that drive high-performance sales: identity-based behaviors, ambitious goal-setting, systematic execution, real-time feedback, and sustained consi...

In this episode of The Deep Dive, we break down Objections: The Ultimate Guide for Turning No into Yes by Jeb Blount, the definitive playbook for handling sales objections like a pro.

Learn why objections aren’t rejections but opportunities, and discover the four types of objections—time, price, competition, and decision-makers—along with proven techniques to overcome each one.

We’ll dive into tactical strategies like labeling objec...

In this episode of The Deep Dive, we break down Oren Klaff’s Pitch Anything, a game-changing approach to winning high-stakes deals using psychology, neuroscience, and attention control.

Learn how to frame conversations to stay in control, use the STRONG Method to build intrigue, and create urgency without being pushy. We’ll also explore why logic alone doesn’t win deals—and how to tap into a buyer’s emotional and instinctive decisio...

In this episode of The Deep Dive, we break down Jeff Thull’s Mastering the Complex Sale, a must-read for B2B SaaS sales professionals closing high-value, multi-stakeholder deals.

Learn why traditional selling fails in complex sales, how to use the Diagnostic Selling approach to uncover real customer problems, and the four-phase roadmap to winning enterprise deals with confidence.

We’ll also share actionable strategies to app...

In this episode of The Deep Dive, we explore Gap Selling by Keenan—a transformative approach that redefines the salesperson’s role as a problem-solver who helps clients bridge the gap between their current state and their desired outcomes.

Join us as we dive into the key principles of Gap Selling, from understanding the client’s unique challenges to creating urgency by highlighting the cost of inaction.

We’ll discuss how target...

In this episode of The Deep Dive, we explore The Sandler Rules by David Mattson, a game-changing guide to consultative sales.

The Sandler Sales System is all about building trust, guiding conversations, and addressing client needs in a way that creates lasting relationships.

Join us as we dive into some of the most essential Sandler Rules, from learning how to handle rejection to using question-based responses to uncover true c...