How to Find the Next Big Idea: Deductive vs. Inductive Thinking in Product Research

How do you figure out what features to build into your design?
How do you get those magical insights that actually improve your product—versus just shifting things around?

In this episode, we unpack one key distinction that helps design psychologists and UX researchers choose the right method at the right time: inductive vs. deductive research.

Imagine you have two different ideas for how to design an app for restaurant waitstaff. You think of adding some possible features, like a picture-based layout, or a list of incoming customers.

 So—do you give the waitstaff a prototype of each app version and see which version performs better (deductive research)? Or do you systematically observe the actual waitstaff in action before even deciding which features to build (inductive)?

This choice is about more than methodology—it shapes the kinds of insights you get, and how impactful your design ultimately becomes.

🔍 You’ll learn:

• When inductive research unlocks hidden insights you didn’t even know to look for
• Why deductive research is great for making clear decisions—fast
• How your design phase should guide your research method
• What to consider when you're short on time or budget
• And how to avoid a common trap: testing too early

By the end, you’ll know how to orient your research approach based on where you are in the design journey—so you can uncover insights that actually move the needle.