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February 18, 2025 10 mins

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Are you sending emails into the void? This week, The Digital Marketing Post dives deep into email marketing metrics to help you understand if your campaigns are hitting the mark.

  • We're providing the latest industry data for email open, click, and bounce rates as of December 2024, courtesy of our partners at Constant Contact. See how your numbers stack up against others in your industry and identify areas for improvement.
  • Is open rate still relevant? We explore measuring success beyond opens, focusing on the metrics that truly drive your business goals.
  • Tune in to learn:
  • How to improve your open and click-through rates.
  • The key email marketing metrics that indicate real results, like clicks, conversions, and subscriber growth.
  • Why open rate might be unreliable, especially with changes like Apple's Mail Privacy Protection.
  • Plus, we've got a free guide and a helpful video to boost your understanding.

Don't miss this essential episode to transform your email strategy and drive more traffic, engagement, and sales.

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